Bidtellect Leadership Team

Bidtellectuals Have Over 500 Years Combined In Digital Marketing

John Ferber

Chairman of the Board and Co-Founder

Mr. Ferber co-founded the Company in early 2011 and has been its Chairman since inception. Mr. Ferber is a true visionary and pioneer of the digital world, having created one of the first-ever online interactive games, HoverRace, and co-founding and serving as Chief Product Officer of Advertising.com from 1998 until its acquisition by AOL for $500 million in 2004. At the time, Advertising.com was the world’s largest online advertising network. Advertising.com is widely recognized as being the pioneer of performance-based advertising online. Under his direction as Chief Product Officer, Advertising.com’s products and technologies won numerous awards such as ClickZ’s “Best Optimization Technology” (2002) and “Best Advertising Network” (2004).

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Lon Otremba

Chief Executive Officer

Lon Otremba joined Bidtellect as its Chief Executive Officer and Director in January, 2014. Mr. Otremba leads all aspects of the Company’s efforts, working closely with the management team and the Company’s board of directors. With over 20 years’ experience in media, Mr. Otremba is a veteran operating executive and adviser in the Internet publishing, mobile, and broadcast music industries and a well-known pioneer in interactive media.

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Jason Boshoff

Chief Operating Officer

Mr. Boshoff has served as Bidtellect’s Chief Operating Officer since January 2014 and previously served as Chief Executive Officer from 2011 to 2013. He has over a decade of experience with high profile technology companies, including USO Networks, TAS Technology, and Compaq Computer. Mr. Boshoff directly oversees finance, product, advertising operations, and sales and marketing functions, and helps develop Company strategy. Mr. Boshoff originally joined John Ferber as Chief Operating Officer of Ferber’s incubator in 2007 and became its CEO in 2011. During his career, Mr. Boshoff has had the opportunity to service such notable companies as AOL, Carnival Cruise Lines, Baskin Robbins, Wal-Mart, K-Mart, Pep Boys, Quinstreet, Brokers Web and Demand Media, among others.

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Mike Conway

Chief Technology Officer

Mike Conway, Chief Technology Officer (CTO), leads Bidtellect’s Product and Technology Teams, overseeing an ongoing series of innovation initiatives that explore emerging technologies, assess their application to the company’s business and recommend new strategies and solutions. He is also responsible for development of the company’s core applications, systems platform and data infrastructure from product design through production support. In addition, Mr. Conway is responsible for the company’s industry standards engagements, university collaborations and technical community programs.

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Jack McClunn

Chief Financial Officer

McClunn brings more than 20 years of experience in fast-growing venture and private equity-backed companies in the game publishing, advertising technology, software, and eCommerce industries. Before joining Bidtellect, Jack served has held CFO positions at a number of fast growing-ventures. 

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Terah Bocchi

Senior Vice President Of Sales

Experienced Sales Leader with a demonstrated history of working in the marketing and advertising industry. Skilled in Sales, Direct Sales, Cross Media Marketing, Marketing, and Email Marketing. Strong sales professional with a Bachelor’s degree focused in Business/Communications from Arizona State University. 

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Craig Aron

SVP Growth and Strategic Business Development

Craig joined Bidtellect in late 2014 to build out its Supply and Partner ecosystem. Craig now leads all business development, partnerships, and strategic initiatives for the company working closely with the executive team and key stakeholders. Craig brings over fifteen years’ experience operating and building Startups as an early employee creating enterprise value through scaling strategic partnerships, developing effective GTM strategies, and helping steer overall corporate strategy. 

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Cory LaMay

VP Operations (Ad/Supply) and Programmatic Integrations

Cory LaMay, has worked in the online tech space for 15+ years.  The past 7 years he has been focused on the RTB space and managing teams to deliver programmatic advertising. He has extensive knowledge around SSP’s, DSP’s, OpenRTB, Campaign Management and Optimization.   He is the 2nd most tenured Bidtellect employee and has been a key contributor to Bidtellect’s growth and success.   Cory has provided support in many roles at Bidtellect ranging from analyst, tech support, product, and operations.   

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Luke Kalish

SVP, Engineering

Luke Kalish has been developing tech in the digital advertising space for 10+ years and 20+ years developing software. As SVP of Engineering, Luke is responsible for overseeing the Quality, UI/UX, and Platform Engineering teams.  He is also the 3rd longest-tenured employee at Bidtellect and has worn many titles such as Lead Developer, Director of Technology and Infrastructure. Prior to Bidtellect, Luke has worked for such companies as CNET, Mediawhiz (now Matomy) in addition to his own company.

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Jennifer Zeidler Bender

VP Sales Operations

Jennifer joined Bidtellect in 2014 as an Account Manager with over 10 years of digital media and advertising experience. Over the past 5 years at Bidtellect she has been promoted a number of times and is now the VP of Sales Operations, where her love for building out processes, distributing knowledge, improving efficiency and creating cohesion amongst her team and the greater company has served her well. 

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Arthur Hainline

VP, Product

Arthur Hainline joined Bidtellect in February 2015 as a Supply Operations Analyst. Holding a variety of positions in his tenure at Bidtellect, including Director of Analytics and Senior Director of Data Science, he now leads Product for the company. With the wide breadth of cross functional experience he has at his disposal, Arthur is responsible for the planning and execution of all the innovative and meaningful technology products that Bidtellect delivers.   

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Missy Steiner

VP, Marketing & Creative

As Vice President of Marketing at Bidtellect, Missy is energized by the fast-paced, constantly evolving digital space. She is a creative marketing executive who manages Bidtellect’s in-house creative solution solutions team, [b]+studio. All day to day marketing activities filter up to Missy including collateral development, budget management, event planning, lead nurturing and generation, website and social maintenance, internal and external communication and content creation.

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