Goals
Establish Clear Goals
Specs
Follow Specs
Value
Educate and Bring Value
Imagery
Appealing & Eye Catching Imagery/Create a Connection
Content
Attention Grabbing Content
The Do's
The Do’s and Don’t of Native Advertising
Establish Clear Goals
In order to achieve the best performance and get the best results, establishing your goals from the very beginning and optimize towards them will set you up for success.
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Follow Specs
Full Spec Sheet Located Here.
1
Ensures that you will have access to all Available Inventory
4
Ads fit the form & feel of page
2
Creates a better ecosystem of advertisers & supply
5
Use “Sponsored by”
3
Performance is stronger
What is the Goal of Your Campaign?
The 3 R’s
(Educating the Consumer)
(Educating the Consumer)
Reviews
Recommendations
Referrals
Performance
(Conversion Focused)
(Conversion Focused)
CPA
Engagement
Video Plays
Educate and Bring Value to your Audience
Would this ad be comparable in substance to the surrounding publisher editorial content?
In order for it to be truly Native, the ad must not only fit the form and function of the page – but also fit within the existing content surrounding it.
Is the landing page informative or have entertainment value outside of the product or service being sold?
When you provide entertainment value outside the product or service sold, you earn customer trust and loyalty.
Would this image and copy draw you to the landing page?
Attention grabbing headlines and images will is that initial draw that will bring consumers to your landing page.
Would you feel misled by this ad once you got to the landing page?
You are trying to earn the trust and loyalty of consumers, never mis lead them – they are smarter than that!
Would you share the ad or the landing page with friends or social media?
It’s evident that passion is linked to social sharing. Think first – “is this something I would share?” before you ask others to do so.
Do you feel an emotional connection with the content or narrative on the page?
Creating connections to consumers is what you are trying to achieve. If you aren’t emotionally connected to the content, then you can’t expect others to be.
Would you remember the story conveyed on the landing page?
Make it sticky! Make it memorable.
Is the call to action on the landing page easy to get to?
Don’t make the conversion process difficult.
Would you complete the conversion event in your personal browser?
Again, you can’t expect others to do something if you aren’t willing to.
Appealing and Eye
Catching Imagery
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