The Secret to Native Success
Bidtellect has built the world’s greatest Native Advertising Platform. Our Client Services team has put together some basic tactics to set you up for Native Success!
By: Nick Bollettieri, Dee Brodsky, Kristen McDonnell, John Sorrell and Jennifer Zeidler
Establish Clear Goals
In order to achieve the best performance and get the best results, establishing your goals from the very beginning and optimize towards them will set you up for success.
What is the Goal of Your Campaign?
(Educating the Consumer)
Educate and Bring Value to your Audience
Would this ad be comparable in substance to the surrounding publisher editorial content?
Is the landing page informative or have entertainment value outside of the product or service being sold?
Would this image and copy draw you to the landing page?
Would you feel misled by this ad once you got to the landing page?
Would you share the ad or the landing page with friends or social media?
Do you feel an emotional connection with the content or narrative on the page?
Would you remember the story conveyed on the landing page?
Is the call to action on the landing page easy to get to?
Would you complete the conversion event in your personal browser?
Appealing and Eye