Get on Santa’s good side with these creative best practices for Holidays 2018.
The holidays are approaching and it can only mean one thing: gift-giving overload. As customers look for that perfect special something, advertisers know it’s their time to make their products shine. Want to get on the nice list? Use a content marketing approach + Native Ads + these top creative tips. See ya, bag of coal (or worse, sinking engagement)! This list is foolproof.
Headlines | The first (and arguably best) way to catch a shopper’s eye? The headline.
Naughty: Long (as in more than 60 characters) sentences that aren’t written in title case. And anything pushy or blatant!
Nice: Provide value! Think: promo codes, offers, holiday sales. Also: Short and sweet! Ask questions! Be punny! Keep it eye-catching.
Images | Actually, the image is probably the first and best visual cue – so don’t slack here!
Naughty: Text on images. Just don’t!
Nice: Use people or animals (they are more relatable!). Think: lifestyle, authentic, and in the holiday spirit. Tug on those heart strings!
Descriptions | This is the copy under the headline – it gives a little extra information about what your product or content offers!
Naughty: A description that’s shorter than the headline. Tsk tsk.
Nice: Value-driven, relevant copy. Make sure your call-to-action in the description matches your KPI. Consistency is key!
Video | Work in video content!
Naughty: Super long videos (yawn) and videos that require sound to get the message across! Not everyone has headphones in.
Nice: Short and sweet with a clear message – conveyed with or without sound. Pro Tip: Add subtitles.
Testing | We’re talking about those optimization strategies.
Naughty: Not testing out different creatives and KPIs for ultimate engagement. Come on now!
Nice: Optimizing! Test those campaigns and adjust creatives and KPI based on performance for maximum engagement.