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Get on Santa’s good side with these creative best practices for Holidays 2018.

The holidays are approaching and it can only mean one thing: gift-giving overload. As customers look for that perfect special something, advertisers know it’s their time to make their products shine. Want to get on the nice list? Use a content marketing approach + Native Ads + these top creative tips. See ya, bag of coal (or worse, sinking engagement)! This list is foolproof.


Headlines | The first (and arguably best) way to catch a shopper’s eye? The headline.


Naughty: Long (as in more than 60 characters) sentences that aren’t written in title case. And anything pushy or blatant!


Nice:  Provide value! Think: promo codes, offers, holiday sales. Also: Short and sweet! Ask questions! Be punny! Keep it eye-catching.

Images | Actually, the image is probably the first and best visual cue – so don’t slack here!


Naughty:  Text on images. Just don’t!


Nice:  Use people or animals (they are more relatable!). Think: lifestyle, authentic, and in the holiday spirit. Tug on those heart strings!


Descriptions | This is the copy under the headline – it gives a little extra information about what your product or content offers!


Naughty:  A description that’s shorter than the headline. Tsk tsk.


Nice:  Value-driven, relevant copy. Make sure your call-to-action in the description matches your KPI. Consistency is key!

Video | Work in video content!


Naughty:  Super long videos (yawn) and videos that require sound to get the message across! Not everyone has headphones in.


Nice:  Short and sweet with a clear message – conveyed with or without sound. Pro Tip: Add subtitles.

Testing | We’re talking about those optimization strategies.


Naughty:  Not testing out different creatives and KPIs for ultimate engagement. Come on now!


Nice:  Optimizing! Test those campaigns and adjust creatives and KPI based on performance for maximum engagement.

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