How to Extend Your Holiday Campaigns #CyberMonth Style

How to Extend Your Holiday Campaigns #CyberMonth Style

Black Friday and Cyber Monday are done – WHEW right? Not so fast. The next wave of shopping is underway. We have the (data-backed) strategies to take your Native campaigns to the next level – and help those holiday shoppers!

Black Friday and Cyber Monday are behind us, but the once one-day-only shopping affair has turned into Cyber Week if not Cyber Month. For many, holiday shopping may just be beginning, and they’re looking around to find that extra-special something for their loved ones. If your Black Friday campaigns were broader-reaching, now is the time for targeted, personalized content to inspire last minute (or, rather, very patient!) holiday shoppers.

For reference, the 2018 shopping season is off to a good start. Cyber Monday 2K18 surged to new highs: $7.9 billion was spent online that day, an increase of 19.3 percent from a year ago (Adobe Analytics via CNBC) and U.S. holiday retail sales are expected to surpass $1 trillion for the first time this year (CNBC).

Try Video!

Native video ads are quickly becoming the #trending ad type, offering dazzling visuals and immediate, quality content for viewers to engage with. According to Promo, 70% of people said they visit the publisher’s website after watching a video. And based on Bidtellect’s own Native Report, In-Feed Click-to-Play Video grew 143% from 2017 to 2018, pointing to a more proactive, engaged viewer.  2/3 of users said that say online video has given them ideas and inspiration for their purchases. Plus, Native video ads are usually better received by the users because they don’t “feel” like advertisements, and hence don’t disrupt their experience (Entrepreneur.com).

Consider: Adding video to your campaigns. Pssst have you seen all the different kinds of video solutions we have?

Mobile Madness

If we haven’t said it enough, we’ll say it again: Mobile. Is. The. Move. Since Mary Meeker identified a $25 billion mobile ad spending opportunity in her Internet Trends Report and marketers are catching up. If Black Friday is an indicator of how the rest of the shopping season will continue, consider that $2.1 billion in sales came from smartphones on Black Friday 2018 (TechCrunch) and more than half of shoppers’ visits to retailers’ websites Cyber Monday 2018 came from smartphones (Adobe Analytics via CNBC). It was also the year of new app downloads – as retailers sharpened their mobile app ease-of-use, consumers followed: new shopping app installs grew 9 percent over last year to reach 1.8 million.

Consider: Location-based targeting, non-intrusive Native mobile ads, drawing users to your mobile apps

Remember the Last Minute Shoppers

Saturday, December 23 was the second highest shopping day of the year in 2017 (eMarketer) – last minute shoppers unite! It’s not too late to up your campaigns or target or create inspirational content accordingly. For instance, last year 5 out of 10 of buyers on PC also purchase on mobile (Teads) indicating a unified, multichannel approach is key.

Consider: Targeting, offering personalized content to inspire that perfect gift and an integrated (multi-channel) approach. Did you know that Bidtellect offers dynamic creative optimization for Native?

Give a Gift!

Yes, put your brand out there with content-driven native ads, but remember to offer your consumers something of value they can’t refuse! This means using the headlines, descriptions, and the image or video itself should be offer-driven – think: an exclusive deal (promo codes included!), a brand new style, a perfect gift for your mom with high-quality, alluring visual imagery in line with your brand’s story.

Consider: Offer and value-driven creative to increase CTR

Keep Going…Past the 25th

Don’t lose steam just yet! Once the holidays are over, consumers are ready to spend their gift cards, exchange gifts, and capitalize on post-holiday sales. 46% of consumers are expected to shop after Christmas in store or online and in 2017, shoppers with a gift card overspent by $38.  In fact, the Saturday after Christmas is the ninth busiest shopping day of the year, and the day after Christmas is the fourth busiest shopping day!

Consider: Running holiday campaigns well into January; creating post-holiday shopping campaigns.

All this to say: don’t slow down. Shoppers will continue shopping if you offer them the special something they are looking for! Cheers!

And remember…if you need a little help send a note our way.

 

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Is Your Digital Strategy Ready for Black Friday Weekend?

Is Your Digital Strategy Ready for Black Friday Weekend?

Sources:
1Shopify, “Black Friday Cyber Monday 2017: An Analysis of Over $1 Billion in Sales,” 28 November 2017
2Adobe Insights via CNBC, “Cyber Monday becomes largest online shopping day in US history,” 28 November 2017
3Bidtellect, Bidtellect Native Report 1H 2018,
4AdAge, “Google Says Programmatic Direct is Due for a Rise in 2017,” 16 December 2016
5Hubspot via Shopify, “State of Inbound 2018,” 24 April 2018
6Business Insider UK, “Sponsored content drives one-third of millennials to purchase,” 22 May 2017
7Google/Ipsos, “The Role of Digital Video in People’s Lives,” July 2018
8Twitter via Nudge, “The State of Content,” 2 November 2018

What We’re Thankful For (x5)

What We’re Thankful For (x5)

What a busy year it has been! From changing data privacy to the latest advances in technology, the industry has been bustling. As a Content Marketing Native DSP with a whole lot of ads to place and deliver on the cusp of the busiest shopping season of the year, we thought we’d take this chance to share what we’re grateful for this year.
We’re Thankful For:

Our Partnerships

Our 38 supply partners give us access to unparalleled scale (58 million distinct placements!) across ad formats, video, and devices, as well as further analytics and optimization capabilities! Thanks in part to them, we handle over 10 billion Native auctions daily. Thank you!

GDPR

Wait… really? We are grateful for the push it gave us to really hone our contextual placement capabilities and let our Forecasting 2.0 shine. We have deeply-integrated contextual targeting by category, keyword, and placement to understand audiences at the environmental level. And we stand by IAB’s standards of data usage!

Our Award-Winning Creative Services Team

For all things creative-related, [b]+studio delivers. From creating one-of-a-kind Native ads for clients to unique landing pages and content hubs, gifs, cinemagraphs, carousel units, and beautiful infographics like these using a data-driven approach – we wouldn’t be up and running without them!

Our Engineers

Placement-level optimization technology, optimizing multiple goal types, unique Engagement Score measurement, and continuous advancements and troubleshooting…our technology and engineering teams are the brightest, hardest workers we know. They’re constant innovation is making our platform the best it can be!

Our Sales & Account Management Teams

From creating, building, and maintaining relationships from start to implementation, our dedicated teams work with our clients every step of the way from training, planning, and forecasting, to campaign management, strategy, and insights, or can take a back seat for a self-service model! We’re grateful for their personalized support system to help you reach your goals.
And an extra special shout out to…

Our Fabulous Clients

Your trust in our ability pushes us forward, and your diverse goals challenge us to improve. We hope we serve you in the best way possible. #GoNative #ContentFirst – we’ll continue to do our very best to make your business thrive. Thank you!
P.S. We’re giving the whole month of November. Want to help? Click here.
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