Infographic: Here’s the Proof that Millennials Love Native

Infographic: Here’s the Proof that Millennials Love Native

Did you think it was possible for Millennials to love something other than insta-worthy experiences and iced matcha?

Millennials make up more than a quarter of the U.S. population and they’ve got more than $600 billion to spend, but they’re looking for a trusted source to tell them where and what to spend it on. The current stats point to only one kind of advertising that millennials can trust: Native. NOT display ads. But don’t let us tell you, check out the data in the Infographic below.

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For an in depth analysis, check out our article on NAI:

Here’s Why Millennials Love Native

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You might like: What’s Your Mother’s Day Content Strategy? 5 Takeaways From Our Infographic

What’s Your Mother’s Day Content Strategy? 5 Takeaways from Our Infographic

What’s Your Mother’s Day Content Strategy? 5 Takeaways from Our Infographic

What DOES Mama want?! If your Mother’s Day campaigns aren’t quite ready, fear not. We pulled together stats you need and rounded up our Top 5 Takeaways below. Download our Infographic even MORE info.

1. Kids Are Ready to Spend

Mother’s Day Spend in 2018 was an estimated $23.1 billion, according to NRF. That’s a lot of Mother’s Day gifts! 86% of Americans will celebrate Mother’s Day and each spend $180 (NRF). Ready for more good news? 31% of consumers plan to shop online (GeoMarketing)! So give them those ideas! But don’t forget offers to entice them. 75% of consumers expect free shipping even on orders under $50 (NRF report). Gift-giving holidays are the time to offer bonuses to your consumers, like free shipping or discounts. They’re ready to spend, so don’t send them elsewhere.

2. Flowers and Jewelry Are Still the Most Popular Gifts

It’s tough to beat the classic. But clothing (like coats and jackets from Gym King, and similar others), accessories, and gift cards are also top contenders! If your retail client offers a product or service outside the box, educate them on why their mom would love their gift! Flowers and jewelry can serve as a great combination to give as presents to your mom. You can gift mom, a set of personalized jewelry with her photographs imprinted on it. Customized rings, necklaces, and bracelets along with a bunch of flowers can make your mom smile throughout the day. This could be one of the ways to show your love and affection towards your mother. Even for many families, this is going to be their first Mother’s Day as new parents, therefore things like new mom gift ideas are always going to be appreciated by partners and family members alike struggling to decide what to buy. Now is the chance for blog posts, articles, and any sort of valuable content and advice on gift ideas. Use Native Ads to get them placed on the right sites and in front of relevant readers.

3. Millennial Moms Love Subscriptions

It’s true! 40% of millennial parents already use a product subscription service and ⅓ are very interested in trying one (NRF)! Consider offering a sign up or a subscription to your product – or an article on top subscription services!

4. Content Matters

Consumers are much more likely to buy from a brand they trust or have built a relationship with – especially when it comes to gifts for someone they care about! For instance, residents who often shop from Knox Hospital Flowers Delivery are likely to purchase from the same place for any event. They have built that trust owing to the location and ease of access factor. When advertising, Content makes consumers 131% more likely to buy (Twitter via Nudge); content can help double website conversion rates from 6% to 12% (Shopify) and marketers who prioritize blogging are 13x more likely to generate a positive ROI (Shopify).

5. Top KPIs for Retail Advertisers

According to our 2H 2018 Native Report: 1. Drive Sales, 2. Drive Traffic to Blog Content, and 3. Offer-Driven Creative. If you’re working with a platform like Bidtellect, we can optimize towards these goals for you, ensuring that your Mother’s Day campaigns are bringing consumers to high-quality content and – most importantly – helping your bottom line. That’s a Mother’s Day gift we can all get behind!

It’s time to get gifting! Download our Mother’s Day Infographic for a flawless Mother’s Day content distribution strategy:

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