The 2019 holiday season is predicted to be record-breaking. Both the National Retail Federation and eMarketer predicting increases from last year, with the latter predicting a first-ever trillion-dollar holiday season. While some consumers are concerned about tariffs affecting prices, retailers are concerned about the shorter calendar creating a shipping crunch. Still, last year’s leaders in shipping served up near-perfect on-time delivery rates, and increasing trends in two-day, free, and expedited shipping make shopping online (on desktop and on mobile) easier than ever. The key to serving up a successful advertising strategy, according to experts and trends documented by eMarketer, is a DSP with reach, targeting, and high-quality data, while sponsored, branded, or native advertising offers the highest-value for advertisers and is easiest to monetize for retailers.
Holiday Retail Spend Predictions 2019
Mobile vs. Desktop
Why Content Distribution:
Sponsored product advertising is currently the leading advertiser format because it’s high-value for advertisers and easier to monetize for retailers.
Native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017.
The top two criteria for advertising and marketing professionals in selecting a DSP were audience scale or reach and targeting.
(Adviser Perceptions via eMarketer, 2019)
By leveraging Bidtellect’s platform and these best practices (including unrestricted inventory in all ad formats and refreshing creative), one high-traffic retail e-commerce client saw a 9:1 return on investment (ROI) in 2019, more than doubling their goal.
Utilizing contextual targeting along with creative analysis and optimization brought another retail client 55,400 Purchases, $3,500,000 in revenue, and 13,500 loyalty program sign-ups with Bidtellect’s platform in just half a year.
Americans consume over 135 million pounds of eggnog every year.
(Indiana University via Daily Item)