2020 is around the corner and if 2019 is any indication of what’s to come…there’s going to be a lot more changes. We asked experts at Bidtellect their predictions for the new year and what emerged was that as privacy moves to the forefront of conversation, so, too, will shifts in quality, ad types, and creative. Read on.

What are your predictions for the industry in 2020?

1. Privacy will play a major role in 2020 strategy with CCPA going into effect along with existing GDPR.

“The issue that will have the biggest impact on all digital marketing efforts in 2020, but particularly digital advertising campaigns, is privacy.  Specifically, the use of and reliance on personal consumer information in advertising, and how the use of that information will be regulated, protected, and limited.  Marketers must factor this into all their digital advertising plans in 2020​”

– Lon Otremba, CEO

“Platforms that rely heavily on audience targeting for performance will see a decline in results as the market continues to put restrictions on user data. Brands will be forced to rethink strategies and test new ones to make up for it.”

– Terah Bocchi, VP of Sales

“My 2020 prediction for AdTech, “Power to the People”, consumers will have more control over what personal information should be private, what is shared, with whom and how it can be used.”

– Kyle Suhan, Sr. Frontend Deveoper

“In the changing digital advertising ecosystem, focused on privacy and deeper regulation, contextual advertising will capture a greater portion of ad spend gaining ground against other methods of audience targeting.”

– Mike Conway, Chief Technology Officer

2. With Facebook under greater scrutiny for false accounts and shady ad placement, it’s time to start thinking beyond social, while DSPs will move to the forefront thanks to greater scale and optimization capabilities.

“Non-social native spending will decline and content distributions DSPs will benefit from that revenue!”

– Lisa Friedman, Director of Sales – East

“2020 – year of SPO. Clients will look to get a better understanding of DSPs supply paths to ensure they are not paying any unneeded tech tax.”

– Mike Feeley, VP Supply Partnerships

3. Ad types will continue to advance and evolve, from format to design.

“Each year, we see emerging trends with design. 2020 will be no exception to really explore surrealism and vivid, almost futuristic colors. Surrealism will be especially effective for retail clients to really showcase their products in a majestic way. The term “Zero Gravity” has been tossed around – images, text and copy will float on your page. We’ll begin to see a layered mix of portrait photography and bold digital design with simple minimalist shapes. [b]+studio is excited about these new trends and will begin testing out new imagery with a mixed use for our clients in 2020.”

– Missy Steiner, VP of Marketing

“I believe with consumers gaining more access to 5G, video ads will become more common and dynamic on mobile sites.”

– Tim Chidsey, Quality Engineer

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