Bidtellect’s Native Report was created to provide advertisers with important insights and trends in the digital advertising industry – specifically, Native Advertising.
Bidtellect’s platform processes over 55 billion Native auctions daily across 58 million distinctly targetable placements, and this number continues to grow quarter over quarter. We analyze data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.
Key Takeaways:
Contextual Targeting More Than a Privacy Tool
Contextual targeting – long part of Bidtellect’s capability wheelhouse – is gaining value for more than a privacy solution, but a tool to close the engagement gap.
Video Use is Growing
Use of video is steadily growing.
Dynamic Goal Setting Leads to Success
Dynamic, multiple goal setting for maximum optimization led to highest ROI.
Creative Assets Matter
Greater value is being placed on creative assets that factor in art + data to increase performance.
