A certain holiday season in December might hog the gift-giving spotlight, but don’t underestimate the holiday of love mid-February. Spending is expected to top $20 billion this year, according to NRF, so here’s what you need to know for advertising that screams l-o-v-e from ad type to gift type.
Here’s what you need to know about your lovers:
- 29% Plan to give a gift of experience1
- 40% Would love to receive one 1
1/4 who aren’t celebrating still plan to treat themselves to something special, hold a get- together with other single friends or even purchase an “anti-Valentine’s Day” gift.
In 2019, U.S. consumers spent an average of $161.96 on Valentine’s Day (a 13% increase from previous year) 1
36.9% of those shopping for Valentine’s Day on smartphones use it for research <sup2
Between 2009 and 2019, the average amount consumers planned to spend on Valentine’s Day gifts increased by $601
Last year, 1800Flowers.com saw a 30% jump in desktop conversions on February 13th compared to just a week before.3
We analyzed data of retail clients from February 4th through 15th 2019, right when shoppers would be preparing for Valentine’s Day.
In-Feed had the highest CTR along with the highest revenue.
In-Ad was the most successful ad type, averaging 7.7 Engagement Score™.
Travel Bookings had the highest conversions across ad type, followed by purchases.
By conversion type, view-through reigned supreme, indicating the importance of incorporating video into your advertising strategy.
By ad type, In-Ad remains most successful across the board.