Bidtellectuals Share 10 Recipes to Brighten Your Day

Bidtellectuals Share 10 Recipes to Brighten Your Day

In these uncertain times, social distancing and self-isolation have become the new normal. If you’re healthy, you need to stay that way – now more than ever. Bidtellectuals share some favorite recipes to get you through the week – that will bring a little love to your belly and hopefully a smile to your face.

Chocolate Chip Banana Bread – Vegan!

Thanks to: Charlotte Otremba, Sr. Manager Marketing and Communications

“This is my favorite banana bread recipe. If you don’t have apple sauce, you can sub peanut butter (which I kind of like better anyway), and I add shredded coconut for extra flavor. Perfect for breakfast, snack or dessert – with a little vegan butter spread :)”

One-bowl Dark Chocolate Banana Bread

by Sadia Badiei, Registered Dietitian, PickUpLimes.com

Smoky Mac ‘n Cheese

Thanks to: Janelle Watanabe, Sales Director, Midwest

“I made this last night!”

Smoky Mac ‘n Cheese

by Muir Glen at AllRecipes.com

Chicken Chili in CrockPot

Thanks to: Lane Johnson, Regional Director of Sales, Central

Ingredients: 

  • 3 Frozen Chicken Breasts
  • 1 16oz Jar of Salsa, preferably On The Border
  • Garlic Powder, Cumin, Salt, Pepper to taste
  • 1 Can Mexicorn
  • 1 Can Black Beans
  • 1 Can Rotel
  • Shredded Cheese
  • Tortilla Chips

Steps: 

  1. Layer Frozen Chicken Breasts with Jar of Salsa. Add Garlic Powder, Cumin, Salt, Pepper to taste
  2. Cook on Low for 5 hours
  3. Pull apart / shred chicken in CrockPot
  4. Add Mexicorn (drained), Black Beans (drained), and Rotel
  5. Stir and continue cooking on Low for another hour
  6. To serve: Using crushed tortilla chips as a base layer, add Chicken Chili and finish with Shredded Cheese

Bon Appétit!

2 Ingredient CrockPot Pork Chops 

Thanks to: Tim Chidsey, Automation Engineer

Crock pot + Packet of Hidden Valley ranch dressing + Pork chops.

Cook on low for 8 hours or on high for 5 hours.

That was easy!

“My Go-To Roast Chicken”

Thanks to: Rachel Porras, Sales Director, Midwest

Whole Roasted Chicken with Potatoes and Leeks

Recipe by: The Giadzy Kitchen

“Grandma’s Easy Chicken Enchiladas!”

Thanks to: Terah Bocchi, SVP, Sales

“There is no official recipe for this as my grandma and mom have been making this since we were kids! I only know how to eyeball the measurements so here it goes! It was one of my favorites and now my kids beg for it every week! It is so easy!”

Ingredients:

  • 4  cooked/shredded chicken breasts (or cheat and grab a whole roast chicken already cooked and shred)
  • Corn tortillas – bag of 24
  • 16 oz sour cream
  • 2 10 oz cans of cream of chicken soup
  • 1 8 oz Bag of Mexican Cheese Blend
  • 1 4 oz can of diced green chilies

Steps:

  1. Preheat oven to 350°F
  2. Get a out a rectangular baking pan
    Shred the cooked chicken breasts or whole roast chicken (I prefer a whole roast chicken already done from the store…no work!).
  3. In a bowl mix together, sour cream, cream of chicken and chilies.
  4. Warm the corn tortillas in the microwave so they easily roll
  5. In a corn tortilla put about 3tbsp of chicken and 1tbsp of cheese, roll up and place in a baking pan, repeat till pan full.
  6. Top with bowl mix and sprinkle cheese across top
  7. Cover with tin foil and bake for 45min
  8. Eat with salsa, guacamole and some chips!

Lemon Garlic Baked Drumsticks

Thanks to: Lisa Friedman, Sales Director, Northeast

“After a quick marinade, these drumsticks bake in the oven in no time and stay extremely tender and juicy. The high heat helps the skin get nice and crispy for a perfectly baked drumstick!

Easy Lemon Garlic Baked Drumsticks

by Makinze Gore at Delish.com

Joanna Gaines’s Bacon Bottom Chicken

Thanks to: Kendra Wilson, Sales Director, Central

“This is from Joanna Gaines’s Magnolia Cookbook, but luckily someone put it online here!”

Baked chicken with bacon bottom & wild rice

by Joanna Gaines, Magnolia Table, A Collection of Recipes for Gathering

 

“The cookie recipe you didn’t know you needed!”

Thanks to: Katie Broussard, Sales Strategist

“Think a brownie and chocolate chip cookie combo.” – Yum!

 

Ingredients:

  • 1 box – Marble Cake Mix (Can’t find? Yellow cake mix will work and Cocoa Powder)
  • 1 egg
  • 1/3 Cup Oil
  • 3 tbsp water
  • 1 Cup Chocolate Chips

Steps:

Mix together the cake mix (without the packet of cocoa if you are using the marble mix) and the rest of the ingredients. Scoop 1/3 of the mixture into a small side bowl, add 1 tbsp water and the chocolate packet (or 2 tbsp of cocoa powder if you are using just a plain box of yellow cake mix). Once the cocoa is combined, add it back to the main dough, stirring 8-10 times to gentlly combine creating a marbled appearance.

Bake at 350 for 9 – 10 minutes

Easy Lemon Bundt Cake

Thanks to: Missy Steiner, VP of Marketing

This Easy Lemon Bundt Cake Recipe is light, moist and full of fresh lemon flavor. It’s topped with a homemade lemon glaze to make this a perfect dessert for spring!”

Easy Lemon Bundt Cake Recipe

by Michelle Verkade, A Latte Food

 

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Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

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Shifting With the Times and How Brands Can Help

Shifting With the Times and How Brands Can Help

People worldwide are caring for loved ones, experiencing financial distress and making sure their families are safe and provided for.  Corporations have transitioned their workforces to the homes and apartments of millions across the globe. At the same time, marketers are tasked with ensuring the future health of their business. When thinking about brand messaging, there’s a fine line between engaging consciously and pushing an agenda. The answer isn’t to ignore the problem, but work within this new world.  

The Realities of the Current Media Landscape:

Traditional advertising channels that brands normally use to engage simply won’t reap the same reach and results due to current events.  OOH is challenged with stay at home mandates and major live TV events are being cancelled globally. As millions are getting used to this new reality within their homes and apartments, digital and internet connected devices have become the farthest reaching and most consistent avenues for reach.

Looking at the digital advertising industry holistically, we see two key changes happening:

(1)  A surge in traffic due to increased internet usage, creating more overall digital ad supply.

(2)  A decrease in ad buying demand as travel, entertainment, sports, airline, hotels, hospitality, and tourism digital spending seemingly grinds to a halt.

Major Internet service providers like Verizon are reporting huge spikes in device and internet usage thanks to home office work and social isolation. Between the weeks of 3/12 to 3/19, Verizon saw web and internet traffic climb 20%, streaming services increase 12%, and online gaming skyrocket 75%, while social media usage didn’t change compared with the prior week. (CNET).

As more inventory becomes available and fewer brands are competing to drive prices up, this creates a unique price efficiency situation within digital and programmatic ad buying channels. Bidtellect ran an analysis of the publisher inventory accessed and bought across 30+ SSPs:

From February 2020 to March 2020 alone, we’ve seen a 9.59% decrease in average impression cost. When Comparing March figures to January, that decrease jumps further to 17.1%.

Looking back at 2019 was a different story, where we saw a 15.79% increase from February to March.

Comparing March 2019 to March 2020 we see a 10.6% decrease in impression costs.

Meanwhile, comparing February 2019 to February 2020 we saw a 40.35% increase in impression costs, which can be attributed to overall increases in demand for programmatic media and shifts from 2nd price to 1st price auctions.

This means: While seasonal and monthly trends usually play a role here, there is certainly an uncharacteristic drop in cost when looking at February to March MoM & YoY – most logically due to an influx of total impressions and decrease in total demand. While digital ad investments will certainly go further today, how do marketers go about messaging in an ethical, brand-safe, and impactful way?  

How Your Messaging Can Weather the Storm

How do marketers go about messaging in an ethical, brand-safe, and impactful way? There’s a fine line between engaging consciously and coming off as insensitive or product pushing.

(1) Think of Your Employees & Brand Advocates First 
Is your brand currently helping its employees through tough situations (Kohls), helping schools (Zoom) or citizens nation-wide (AT&T/Comcast)? People today view brands as living, breathing entities, so sharing earned or owned content that demonstrates how they’re doing their part to support, inspire & help can go a long way towards building brand equity.

(2) Create Valuable Content
The internet is oversaturated with COVID-19 messaging. People are actively looking for positive and helpful content to consume and share. Can your financial product save people money to support their families? Can your B2B solution provide efficiencies for companies that are hurting right now? Distribute effective and timely digital content across Native formats, while OLV and CTV are excellent avenues to drive engagement with helpful video content.

(3) Refresh Your Creative
Ensure the tone of creative messaging and imagery is one of empathy. Are you taking into account the thoughts and struggles of the everyday American? Can you succinctly communicate how you can help them or provide value during this uncertain time?

(4) Brand Safety
Ensure brand safe and contextually relevant publisher environments.  Companies like IAS/Admantx offer natural language processing technology that has the semantic intelligence at the page URL level to understand and block undesirable contextual environments. Remember not to go too far in blocking. Almost every news site is reporting on coronavirus right now.

(5) Plan for the Future and a World Beyond COVID-19
While the health and economic impacts on individuals in countries across the world cannot be downplayed, one thing is certain: this too shall pass. eMarketer is “cautiously optimistic” in their latest COVID-19 forecast that a potential global economic downturn could also be short-lived, mitigating negative impacts on the worldwide ad market on a full-year basis.

BOTTOM LINE: The brands that will make the greatest impact and weather the storm are those that can get positive, educational, and valuable content in front of people. Content that will educate them on how they can improve their current and foreseeable financial situation, provide stability for their families, improve their business- and professional lives, positively enhance their health and mental state, and empower them to excel in these uncertain times.  

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5 Key Takeaways from Bidtellect’s 2019 Report

5 Key Takeaways from Bidtellect’s 2019 Report

The important trends of 2019 to prepare you for a successful 2020.

Bidtellect’s Native Report was created to provide advertisers with important insights and trends in the digital advertising industry – specifically, Native Advertising.

Check out our 5 Key Takeaways

To download the full report, click here

1. Dynamic Goal Setting Leads to Highest ROI

Dynamic, multiple goal setting for maximum optimization consistently led to highest ROI.

Multiple Goal Types (measured as a goal type itself) Outperformed CTR by 32% in 2019

Multiple Goal Types’  average revenue increased 38% from 2018 to 2019 and increased 40% from Q1 to Q4

2. Contextual Targeting is More Than an Answer to Privacy: It’s a Performance Tool

Contextual targeting – long part of Bidtellect’s capability wheelhouse – is gaining value for more than a privacy solution, but a tool to close the engagement gap.

One client saw 88.3% VCR using contextual targeting.

Bidtellect announced a deepened partnership with Just Media, emphasizing the use of contextual-driven decisioning to reach decision-makers. 

3. Video Ad Revenue is Growing Steadily

 

Use of video – and its revenue – is steadily growing.

Completion Rate (Video) as a Goal Type increased in revenue by 19% from 2018 to 2019.

Video held a top revenue spot across all four quarters in 2019.

4. Creative Assets Are KEY According to Whopping Request Growth

 

Greater value is being placed on creative assets that factor in art + data to increase performance.

From 2018 to 2019 creative requests to Bidtellect’s in-house creative team, [b]+studio, increased by 134% in 2019 

Education – the vertical with the highest growth – increased by a whopping 446%.

Best practice tip: Always Bring Value. Make sure a “call to action” is in your copy description.

5. Don’t Forget About Handheld Devices

 

Meaningful, prolonged engagement across devices stayed consistent and comparable over 2019, proving the equal importance of content consumption across devices.

Average CTR for Tablet jumped to an average of 0.35% in 2019 – up from 0.28% in 2018.

Mobile’s average CTR from 2018 to 2019 didn’t change: it stayed the highest of any device at 0.35%.

Download the Full Report here.

About the Report:

Bidtellect’s platform processes over 55 billion Native auctions daily across 58 million distinctly targetable placements, and this number continues to grow quarter over quarter. We analyze data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.

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Tips to Work from Home Effectively

Tips to Work from Home Effectively

As the world settles into a new uncertain existence, many are now working from home (or working from “quarantine”). A new normal, yes, but infinitely luckier than the thousands who face unemployment due to business closures. This piece is for those lucky enough to still work even from home, eager to maintain productivity, meet their professional goals, and maintain a semblance of normalcy. Thanks to fellow Bidtellectuals, below are tips to “work from home” effectively from wherever your new isolated office space is. 

1. Keep a Regular Schedule 

While it’s easy to wake up when you want, saunter over to your laptop, start work in your pajamas and never take them off – it could also mean you never really “turn off” your day if you never actually signal its beginning. Work to wake up at the same time every day, change into work clothes (there are some different opinions on this, but most agree that changing clothes signals “work time” and helps motivation, not to mention video conference meetings), and maintain your regular work schedule including meetings, check-ins, even lunch times. Schedule in time for a walk or break if you are able to get outside for some fresh air, or a home workout video to get your body moving. At the end of the day, close all screens and perhaps light a candle or put on some music to signal the end of your day. Many in quarantine in China mentioned the difficulty of never “turning off” since you can technically continue working if everything is there, but your brain needs a reset to maintain productivity in the long run.

2. The Car is a Great Place to Make Call

 

Live with a partner? Roommates? Young children? Bidtellectuals recommend finding a quiet space right in your driveway – your car. A new space could refresh the mind, provide some new views of the outdoors, and it also encourages focus during conversations free from interruptions or distractions. Other recommendations included a tree house (really!) or if you’re in a city apartment, try your bathroom or bedroom. Why not! Take a fresh and open approach to meeting and working in general – it will make it a lot easier than beating yourself up or making it all a drag. 

And while we’re at it about being positive about working from home, be positive in all communication in general. As CTO Mike Conway says: “I like succinct and clear messages, but I know that the less face time I have with people, the less they know how to interpret my tone in writing. When you work remotely full-time, you must be positive, to the point where it may feel like you’re being overly positive. Otherwise, you risk sounding like a jerk. It’s unfortunate, but true. So embrace the exclamation point! Find your favorite emoji :D.”

3. Set Space Boundaries

 

This was a great tip from the New York Times. Make sure you create a designated office “space” in your home or apartment. If you have a home office, spruce it up (even if it’s just a quick clean) and ensure your WiFI is up-to-speed and all video conferencing capabilities are ready. If you and your partner share a home office, determine if you’ll be sharing it at all hours, what to do if the other has a call, or if you want to create a separate space for each of you. If you don’t have an office, it’s especially important to designate a desk or workspace in your home. Keep your laptop there, make sure it’s clean, and it will signal “work” time for your brain. Similarly, when you take a break, try to find a new space in your home. Consistency is key.

4. Plan Breaks and Virtual “Happy Hours”

Virtual one-on-one lunch? Virtual group happy hour? These are the new normal and YES you should schedule them! Social isolation during the coronavirus outbreak (and working from home in general) can cause a dip in mood if you don’t combat it. Actively schedule breaks or social time like you would a work commitment. Use Zoom, Google Hangouts, or FaceTime (or Skype or any other free video conferencing tool) to catch up. Maybe dress up a little or put on some music to make it fun. Who says pouring a happy hour cocktail (or mocktail!) at home has to be boring? Check out this piece in the New York Times on how to throw a successful virtual happy hour. One key takeaway: too many people makes it tough to hear – now is the time for fun intimate catch ups!

5. Plan Cultural “Outings” Once a Week to the MET or Buckingham Palace

Craving some time outside? Or a taste of life before quarantine? Theaters, operas, and museums may be closed, but many are offering virtual tours or streaming. Tour Buckingham Palace in London, the Frick Museum in New York City, or the Frida Kahlo Museum in Mexico City. This piece in House Beautiful offers a list of wonderful homes and museums to virtually tour. The Metropolitan Opera will begin streaming encore presentations from their award-winning Live in HD series on the company website for the duration of their closure. All “Nightly Met Opera Streams” will begin at 7:30 p.m. and will remain available via the homepage for 20 hours. Read more here on Gothamist.

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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