The important trends of 2019 to prepare you for a successful 2020.
Bidtellect’s Native Report was created to provide advertisers with important insights and trends in the digital advertising industry – specifically, Native Advertising.
Check out our 5 Key Takeaways
To download the full report, click here.
1. Dynamic Goal Setting Leads to Highest ROI
Dynamic, multiple goal setting for maximum optimization consistently led to highest ROI.
Multiple Goal Types (measured as a goal type itself) Outperformed CTR by 32% in 2019
Multiple Goal Types’ average revenue increased 38% from 2018 to 2019 and increased 40% from Q1 to Q4
2. Contextual Targeting is More Than an Answer to Privacy: It’s a Performance Tool
Contextual targeting – long part of Bidtellect’s capability wheelhouse – is gaining value for more than a privacy solution, but a tool to close the engagement gap.
One client saw 88.3% VCR using contextual targeting.
Bidtellect announced a deepened partnership with Just Media, emphasizing the use of contextual-driven decisioning to reach decision-makers.
3. Video Ad Revenue is Growing Steadily
Use of video – and its revenue – is steadily growing.
Completion Rate (Video) as a Goal Type increased in revenue by 19% from 2018 to 2019.
Video held a top revenue spot across all four quarters in 2019.
4. Creative Assets Are KEY According to Whopping Request Growth
Greater value is being placed on creative assets that factor in art + data to increase performance.
From 2018 to 2019 creative requests to Bidtellect’s in-house creative team, [b]+studio, increased by 134% in 2019
Education – the vertical with the highest growth – increased by a whopping 446%.
Best practice tip: Always Bring Value. Make sure a “call to action” is in your copy description.
5. Don’t Forget About Handheld Devices
Meaningful, prolonged engagement across devices stayed consistent and comparable over 2019, proving the equal importance of content consumption across devices.
Average CTR for Tablet jumped to an average of 0.35% in 2019 – up from 0.28% in 2018.
Mobile’s average CTR from 2018 to 2019 didn’t change: it stayed the highest of any device at 0.35%.
Download the Full Report here.
About the Report:
Bidtellect’s platform processes over 55 billion Native auctions daily across 58 million distinctly targetable placements, and this number continues to grow quarter over quarter. We analyze data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.