This Week in Digital Advertising: May 29th

This Week in Digital Advertising: May 29th

An update on the state of the digital advertising industry.

First up

Congratulations to Star Bidtellectual Courtney Bonkowski, who handles her roles in the finance department AND human resource responsibilities with grace and leadership. Literally, what would we do without her? Did we mention she’s ALSO a new mom? Talk about #goals.

ALSO ICYMI, Bidtellectuals shared some awesome book recommendations last week. #QuarantineReads for the win.

Coronavirus impact on higher education

Coronavirus may have sent students home (to their laptops) early, but on the other side of this crisis is a chance for a reimagining of “traditional” education, including more technology and flexible learning options. The stats show that students are willing to move online and cost will be a major factor in returning to school. Advertisers should bring hope for the future, offer cost-saving options, and be a source of trusted information to guide students in these uncertain times. Over-communicate! Read our in-depth analysis here.

Even though digital advertising is an easy shutoff during a crisis, Adexchanger reported that digital advertising and eCommerce is primed to take a larger share of overall advertising in the long term. Wall Street is betting that in-store marketing and linear or pay-TV ad budgets will shift online.

“There’s this clear incremental push toward online channels,” said Pivotal Research analyst Michael Levine, “Consumer behavior patterns have changed, and it means the proposal for online advertising is much stronger.”

It could also be because consumers are having a much stronger emotional connection with brands during the Covid crisis, according to Mediapost, thanks to shifts in brand messaging. Don’t forget, Edelman reported that even at the end of March, 29% of Americans had already begun using a brand due to the innovative or compassionate way they’ve responded to the COVID-19 crisis.

Watch our video on how to adjust messaging to changes in higher education due to coronavirus.

 

The Social Media Trials: Twitter vs. Trump vs. Facebook

Whew. Have you followed this? After Twitter censored his tweet, President DonaldTrump signed an executive order on Thursday that, if enacted, would challenge social media companies or other aggregation platforms that moderate or remove political content. The administration contends that major online platforms can’t “hand-pick” which comments or viewpoints are allowed. On Thursday, Facebook CEO MarkZuckerberg drew a line between Facebook and Twitter, saying a platform company shouldn’t be the “arbiter of truth” in US news and politics. Twitter CEO Jack Dorsey says Twitter will continue to label incorrect and deceptive information about elections. Readmore on Adexchanger.

The news this weekend

If the latest acts of injustice and subsequent protests in Minnesota are making your heart heavy – you’re not alone. We suggest reading this straightforward timeline of events by NPR to get caught up and recommend checking out the Minnesota Freedom Fund for the work they are doing.

For some good news to make you smile, Tank’s Good News always features acts of kindness and stories worth sharing. One we’re smiling about? J.K. Rowling is writing a new book: the first two chapters are already online to read FOR FREE and she is inviting children around the world to illustrate it.

Stay safe, stay happy, and stay healthy.

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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This Week in Digital Advertising: May 22nd

This Week in Digital Advertising: May 22nd

An update on the state of the digital advertising industry.

Happy Memorial Day Weekend! Thank you to all those who have served our country. We’ll keep this week’s update short and sweet. After all, you have an at-home barbecue to attend to!

Speaking of, Bidtellectuals shared a Virtual Memorial Day Happy Hour yesterday afternoon and swapped recipes. Thanks to the nance team for hosting a great time! And if you want some cocktail recipe ideas, you can check out our blog post.

Good news: online advertising expected to thrive post-crisis

Even though digital advertising is an easy shutoff during a crisis, Adexchangerreported that digital advertising and eCommerce is primed to take a larger share of overall advertising in the long term. Wall Street is betting that in-store marketing and linear or pay-TV ad budgets will shift online.

“There’s this clear incremental push toward online channels,” said Pivotal Research analyst Michael Levine, “Consumer behavior patterns have changed, and it means the proposal for online advertising is much stronger.”

It could also be because consumers are having a much stronger emotional connection with brands during the Covid crisis, according to Mediapost, thanks to shifts in brand messaging. Don’t forget, Edelman reported that even at the end of March, 29% of Americans had already begun using a brand due to the innovative or compassionate way they’ve responded to the COVID-19 crisis.

Here’s a reminder of what we are grateful for.

Unwind this weekend

Relax. If you can get outside – do it! Fresh air is restorative and feeds the soul. So does reading. If you’re looking for a book to read, we compiled a list of quarantine reads recommended by Bidtellectuals. There’s a range of fiction, nonfiction, leadership, journalism – a little something for everybody.

Stay safe, stay happy, and stay healthy.

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

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This Week in Digital Advertising: May 15th

This Week in Digital Advertising: May 15th

An update on the state of the digital advertising industry.

Have you grown a beard this quarantine? You’re not alone! Beards are the hottest new Quarantine Trend and WWD has dubbed “The Corona-Beard” “Men’s NewQuarantine Hobby.” Even Joe Jonas was able to grow one! Bearded Bidtellectualsshared their expert tips here to keep your beard super suave – and prevent you from looking like Tom Hanks in Castaway.

Congrats to Bidtellectual of the Week Rob Komjathy! Not only is he a star at Bidtellect, but he’s had to postpone his wedding due to the coronavirus and has handled it with grace. Send him some love!

How to lead through a crisis

Simple: communicate, communicate, communicate. Bidtellect CEO Lon Otremba contributed to Forbes on the topic of crisis and leadership, and it is well worth the read. Keep your team in-the-know about updates to your crisis plan and encourage everyone to set work/life boundaries and communicate those accordingly.

The coronavirus’s impact on the financial vertical

Wondering how the coronavirus crisis has impacted the financial vertical? And how advertising efforts should continue and what we can learn from the ’08 crisis? We were, too. Basically, shift to mobile and build trust, but read more here and watch our latest Bidtellect Beat: Digital Edition video for more in-depth analysis.

WATCH Coronavirus & Finance: Predictions & How to Adjust

 

Where’s the ad money going?

Away from TV, according to Mediapost. Major TV station groups are witnessing sharp advertising declines of around 35% to 40% so far due to COVID-19, and the advertising drop is more severe and more rapid than the financial recession in 2008. Yikes. Meanwhile, political ad spending predictions have just shot up, mostly due to cancellations in live event programming, causing a reallocation of budget. And eMarketer’s latest report still expects to spend on mobile display advertising to rise to$61 billion in 2020, a 22.0% increase over 2019.

Ghosts and Drones! Ghosts and Drones!

In case you wanted something ELSE to keep you from sleeping tonight other than the general global doom and gloom, some people have (and want!) ghosts living with them! Read these reports of hauntings during the coronavirus – you’re welcome! Oh, and if you’re missing organized sports, professional drone-racing is gaining momentum. I was skeptical, but it actually sounds pretty cool. Each drone has 1,000colorful LED lights, there’s music playing, and they can go from zero to 90 miles per hour in one second. Boom!

Stay safe everyone,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

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This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: May 8

This Week in Digital Advertising: May 8

Hello Bidtellectuals. Here’s the latest in the digital advertising industry.

Groceries and taxes, publishers and COVID, and Banksy and llamas. An update on the state of the digital advertising industry.

First: I hope you had a fabulous Cinco de Mayo and drank a spicy margarita. I sure did! Second: congrats to Bidtellectual of the Week Abigail Bojanic! What a star.

The new essentials: Groceries and Taxes

If anybody is surviving this crisis, it is grocery stores who have capitalized on e-commerce. Read more here and download our one sheet. Speaking of groceries, a tight regional footprint and targeting limitations proved to be a challenge for this regional grocer looking to connect with consumers. How contextual targeting and pause-out-of-view video turned it around. Andddd….it’s (still) tax season! How this tax solution provider beat their CPA goal by 76% and increased campaign budget by105% thanks to contextual learnings.

Publishers are feeling the heat – as are SSPs – but they are trying to combat it

Millennial favorite/guilty pleasure Buzzfeed announced that it will furlough 68employees beginning May 16, as well as extend salary cuts. NBCUniversal is also weighing “significant layoffs.” More trouble in publisher paradise: The New York Times announced that in Q1, subscriptions accounted for 64% of its revenue and a  record 587,000 people signed up during the quarter, but ad-sales contributed just 24% and the Times predicts its advertising business will take a 50-55% nosedive next quarter. (This is why you shouldn’t block coronavirus content.) The drop in demand has meant fewer SSPs are selling across publisher sites. To combat doubts, some SSPs like OpenX and TripleLift have sought to address publishers’ concerns by adding an insurance line to cover any failed payments from DSPs (read more on Digiday).

WATCH Coronavirus & Retail -> 5 key takeaways:

 

Privacy and context: now and post-COVID

Google has no plans to postpone killing third-party cookies in Chrome, but privacy and data rules are a little hazy. In short, server-side first-party cookies aren’t in danger, but the JavaScript approach is unsustainable, thanks to ITP, according to this piece on Adexchanger.

On the topic of privacy, IAS published a survey on perceptions of privacy and targeting this week and dubbed context “the new black:” an answer to the changing privacy landscape. (We couldn’t agree more!) 89% of consumers say online privacy is very important or important to them. 53% of consumers are receptive to some form of contextual targeting and, in fact, prefer it to all other tactics, including behavioral, audience, and geo-targeting.

Good news

In some good news, this lovely llama may hold the cure for coronavirus. Really! Llamas hold antibodies that have neutralized coronavirus and other infections in lab experiments. Bonus: they are so cute!!! And Banksy unveiled a new mural on Southampton Hospital in the UK celebrated medical workers as the heroes they are. The painting will remain at Southampton General Hospital until the autumn when it will be auctioned to raise money for the NHS.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

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Quarantine Cocktail Recipes to Spice Up Your Routine

Quarantine Cocktail Recipes to Spice Up Your Routine

Homebound (as much as possible) has become the new normal. But has your quarantine cocktail game stayed stagnant? Perhaps you’ve heard about the “quarantini” or watched Ina Garten’s cheeky cosmopolitan “for one” video, but these fun and unique quarantine cocktail recipes will break up your everyday routine. Give yourself something to look forward to this happy hour! Or any hour! I’m certainly not judging. I’m drinking wine as I write this. Cheers!

Rosy Gin-Kombucha Cocktail

Why not get those probiotics in while you can? Kombucha cocktails are totally gaining traction, especially during quarantine. This Rosy Gin-Kombucha Cocktail from Bon Appetit looks super delicious and reviews are off the charts. I love Campari but feel like I completely neglect it or don’t even know what to do with it, so I’m excited to experience it in this new way.

BTW, if you don’t have Campari or this doesn’t appeal to you, you could try this super easy “Moscow Mule” subbing kombucha for ginger beer. Or try any of Bon Appetit’s 3 cocktails that prove kombucha and booze are made for each other.

Ingredients

  • 2 ounces gin
  • 1 ounce Campari
  • ½ ounce fresh lemon juice
  • ½ teaspoon finely grated fresh ginger
  • 5 ounces original kombucha, chilled
  • Lemon wedges (for serving)

Method

Stir gin, Campari, lemon juice, and ginger in a pint glass or measuring cup. Stir in kombucha. Strain through a fine-mesh sieve into an ice-filled Collins glass.

Garnish with lemon wedges.

Spicy Margarita

That’s right – spice up a classic! I love a classic margarita with fresh lime juice, but I gotta say – I have a soft spot for the spicy ones. I’m excited to try this recipe from Cointreau that adds a dash of cilantro, too.

.Ingredients

  • 2 oz Blanco Tequila
  • 1 oz Cointreau
  • 0.75 oz Fresh Lime Juice
  • 2 slices jalapeño
  • 2 sprigs fresh cilantro

Method

  • Combine all ingredients in a cocktail shaker
  • Add ice and shake until well-chilled
  • Strain into a chilled Old Fashioned glass
  • Garnish with a jalapeño pepper

The Refreshing “Untimely”

Talk about a fitting name in a piece about quarantine cocktail recipes! DidI do it on purpose? Maybe. But seriously, this is a refreshing combination of gin, cucumber, lime, and a kick of jalapeño from Miki Nikolic, bar director at Double Dealer, New Orleans, that will be my ultimate go-to cocktail once as the weather starts getting warmer and I’m looking for something light and crisp.

.Ingredients

  • 1.5 oz. Gin
  • 1.5 oz. Cucumber water
  • 0.5 oz. Lime juice
  • 0.5 oz. Simple syrup
  • 0.5 oz. Jalapeno simple syrup

*For the cucumber water, peel and juice one cucumber

*For the jalapeño simple syrup, use 5 jalapenos for every 15 oz. of simple syrup

Method

  • Combine all ingredients to a shaker with ice.
  • Shake and strain into a glass.

A Simpler Piña Colada

Lately, I’ve had the biggest case of wanderlust – scouring travel blogs, scrolling longingly through destination tags on Instagram, even looking a tight booking site “just to see” for whenever this all goes back to normal. So I couldn’t help it…here’s a piña colada recipe. Because what says“getaway” more than a tropical frozen blended drink? The best part: this one is only 3 ingredients! Much simpler and a little less added syrupy sugar than more classic recipes so you can feel good about drinking it

.Ingredients

  • 1 pound (about 3 cups) frozen pineapple chunks
  • 3 ounces (1/3 cup) white rum
  • 2/3 cup coconut milk
  • optional garnishes: fresh pineapple slices, maraschino cherries, cute paper umbrellas

Method

  • Combine all ingredients together in a blender, and puree until smooth. If the mixture is too thick, feel free to add in extra water or coconut milk to help it blend.
  • Serve immediately, topped with your desired garnishes

Espresso Martini

An espresso martini always feels to me like a decadent treat or completely off-limits, and certainly only reserved for a hip speakeasy old-school Italian restaurant (at least in my mind). But we’re all at home, so why NOT have an espresso martini in a matching sweatsuit at 4 in the afternoon? Do you, baby, do you. Try this sophisticated quarantine cocktail recipe from Town & Country.

.Ingredients

  • 1.5 oz Grey Goose Vodka
  • 1 oz espresso
  • .75 oz premium co􀃠ee liqueur
  • 1 pinch salt

Method

  • Add all ingredients together into a shaker and shake vigorously. Strain into a martini glass. Garnish with salted dark chocolate powder.

As Ina would say: “How easy was that!” We hope you enjoy these easy at-home quarantine cocktail recipes and give them a try! It’s important to take some time for yourself and relish the little things at a time like this. Cheers!

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

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