This Week in Digital Advertising: June 26

This Week in Digital Advertising: June 26

June is nearly over, can you believe it? Congratulations to Star Bidtellectual Bobby Niebler who can handle all your platform questions and more!

How Has the Pandemic Affected Digital Advertising?

Ah, how long do we have? Just kidding. There is good news and bad news. Bad news is, yes we took a hit. Good news is there is still growth projected for the year: nearly 2% according to the latest report by eMarketer, which most expect will restart by the second half of 2020.

The majority of the digital marketing industry is optimistic about future growth, as well. Ad budgets are rising due to that optimism: nearly three-quarters (74%) of digital marketers expect to either increase their ad investments or keep them level in the second half of 2020. Even better news: the majority of digital marketers (56%) either kept their programmatic spend levels stable during the pandemic or didn’t cut the channel any more or less than other marketing investments, according to Adexchanger’s report.

The pandemic also accelerated a change that was already underway: a more united approach to TV and video measurement. The reopening will be nuanced and slow; advertisers would do well to adjust accordingly: “It takes a much higher threshold of safety and security to get people back to doing things the way they used to do things,” Bidtellect CEO Lon Otremba said on Adexchanger’s Social Distancing with friends podcast with Ryan Joe.

Watch: 6 Ways to Refresh Your Creative Assets to Bring Hope During the Pandemic

 

Stay Positive: In Life and In Advertising

Optimism will fuel spending and build connections. One thing advertisers should do is re-assess their creative assets. Consumers want to hear from brands, but are you alienating rather than connecting with them? Try one of these 6 Ways to Refresh Your Creative to Bring Hope During the Pandemic by [b]+studio’s Yeni Gordillo, and read more here.

Self-Care Now Required

Is it just me, or is everyone extra on edge these days? The world is changing and the pandemic is dragging on, and it seems that the bad news never ends. We compiled a list of 5 easy self-care tips you can try today to lift your mood when you’re feeling down. And we’re not just talking about another mask or meditation app that never really works (I swear I try, ok?).

I’ll start: I’m grateful for you, today. Thanks so much for reading and joining me in sharing the news.

Stay safe and stay healthy, friends.

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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This Week in Digital Advertising: June 19

This Week in Digital Advertising: June 19

Happy Juneteenth! Congratulations to Star Bidtellectual Yulia Khudzik! Summer’s here and the world is changing for the better. Have a cocktail and read about the latest in the industry. It’s also on the blog.

The Nuances of Reopening: Adexchanger Podcast

Adexchanger’s Ryan Joe interviewed Bidtellect CEO Lon Otremba for the latest episode of the Social Distancing with Friends podcast. Among the discussion was talks of reopening: “It takes a much higher threshold of safety and security to get people back to doing things the way they used to do things,” Lon says. They also dive into the evolution of Native Advertising: “I still believe the term ‘native advertising’ is transitional and eventually any advertising that is considered relevant and engaging will have to be native or it will cease to be relevant and engaging.” Listen to the conversation here.

Travel Post-Coronavirus

Let’s dive into what’s next for the travel industry (it’s not bleak, we promise). What can brands do now? How can advertisers adjust their messaging? Local travel (roadtrips!!) will be the most popular form of travel this summer. Consumers will trust (and turn to) brands that show off their cleaning skills. Stay front of mind by over-communicating and being a trusted source of information that puts consumers’minds at ease. Read more here. Watch our 7 messaging suggestions for travel advertisers below.

Watch: 7 tips to adjust travel messaging

More in the Industry: Cookies, Spotify, and Retail Sales

The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program at the end of July. Spotify is on a talent hiring spree (Joe Rogan, Kim Kardashian to drop some names) and announced it is adding video to its self-serve ad platform, as well solidified a deal with Warner Bros. and DC. Retail sales in the United States were up nearly 18% in May after record lows in March and April, according to the US Census Bureau, but customers are still wary of brick and mortar reopenings. Marketers should shift to a ‘test and learn’ mindset, according to Adexchanger.

Happy Juneteenth

Juneteenth is the oldest nationally celebrated commemoration of the ending of slavery in the United States. On June 19th, 1865 – two years after the Emancipation Proclamation – Major General Gordon Granger landed in Galveston, Texas and announced that the war had ended and the enslaved were now free. The date celebration tapered o in the early 1900s, but gained popularity in the Civil rights movement of the 1960s and has seen another resurgence in recent years. TodayJuneteenth “celebrates African American freedom and achievement” and is a reminder that “nobody is free until everybody’s free.” Read more on Juneteenth here. Read more on how to support the movement for racial equality here.

Stay safe. Stay healthy.

With love and unity, Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

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This Week in Digital Advertising: June 5

This Week in Digital Advertising: June 5

Yesterday marked the 10th straight day of protests against police brutality and systemic racism triggered by the murder of George Floyd. Bidtellect stands with those oppressed in support of justice and peace in this time of necessary change. Black Lives Matter.

Bidtellect is committed to fostering diversity and inclusion. We are committed to doing better. This begins and continues with education.

We’ve dedicated this newsletter to amplifying the conversation around race including news within the industry, educational resources, and support and donation suggestions.

Watch: BET President Scott Mills discusses how brands should participate in conversations around systemic racism with AdAge.

 

How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf

The big take-aways: stay away from sales-driven messages (e.g. we said this, so buy this!) and don’t come off as inauthentic when talking about social justice. L’Oréal received backlash for its statement supporting racial justice after former model Munroe Bergdorfhighlighted how the company red her for speaking out against white supremacy in2017, according to Adexchanger. As Digiday outlines, the advertising industry has work to do. In good news, Procter & Gamble announced a $5 million contribution to organizations fighting Black justice like the NAACP Legal Defense and Education Fund, according to MediaPost.

For actionable advice, watch AdAge’s interview with BET president President Scott Mills. He discusses how brands should participate in conversations around systemic racism. It’s an insightful and necessary watch.

Support Black-Owned Businesses

Now is a great time to shine a light on black-owned businesses. EatOkra app is a guide to black-owned restaurants in your neighborhood. Florida Bidtellectuals compiled a list of black-owned businesses in Palm Beach County to visit (thank you, Courtney, Luke, and Brenna!) And order your next book from local independent black-owned bookstores listed on Literary Hub, all of which are also offering online ordering.

Read. Read. Read.

And speaking of bookstores, what should you read? Now is the time to self-educate. The bonus is there’s still a pandemic (lol remember that?) so there’s time to stay in and get lost in a new book. Check out these curated lists by The Lit. Bar. Based on this and numerous suggestions across media sites and social media, we might suggest Between the World and Me, The Bluest Eye, Stamped from the Beginning: The Definitive History of Racist Ideas in America, The Autobiography of Malcolm X, How to Be an Antiracist, Assata: An Autobiography, Sister Outsider: Essays and Speeches, and The Color of Law – all of which are sold out on Amazon, by the way, so all the more reason to buy black-owned and local!

Your Weekend Binge List

13th: named in reference to the 13th amendment to the constitution of the United States (that’s the one that abolished slavery), this documentary examines mass incarceration and the fact that the nation’s prisons are disproportionately filled with African-Americans. Just Mercy starring Jamie Foxx is free to rent on streaming services through June; it’s based on the true story of civil-rights attorney Bryan Stevenson’s fight to overturn the wrongful murder conviction of Walter McMillian. Check out this list of movies and documentaries streaming now for more.

How to Have a Conversation with Kids

It’s a tough conversation to navigate, especially when you throw social media into the mix. For younger kids, Sesame Street is coming to the rescue this Saturday, partnering with CNN for a town hall for kids. Big Bird, Elmo, and other friends will discuss racism and the protests. NPR and The New York Times interviewed experts for tips on starting conversations with your kids on systemic racism and police brutality.

The latter also lists or book recommendations for every age group from age 0 to teenagers. Two such books are “Hair Love,” by Matthew A. Cherry that is also an Oscar-winning short lm; another is Stamped – a “remix” or abridged version of the comprehensive stamped from the Beginning (listed above) meant for teens/young adults, but my teacher friend also recommended it for us, too. It gives a history of slavery and the concept of race starting with the Ancient Greeks.

Support Black Lives Matter

Bidtellect CEO Lon Otremba called for a company-wide moment of silence yesterday to honor the life of George Floyd and all black lives lost through racial injustice. NAACPcalled for an 8-minute 46-second silence, the length of time a white Minneapolis police officer knelt on the neck of George Floyd.

  • Donate and learn: NAACP
  • Donate and join the cause: Black Lives Matter
  • Sign the most recent petitions on change.org: Justice for George Floyd, BreonnaTaylor, Ahmaud Arbery.

With love and unity,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

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Travel Post-Coronavirus: What Should Advertisers Do Now?

Travel Post-Coronavirus: What Should Advertisers Do Now?

How has the coronavirus crisis impacted travel? What are the expected consumer trends and what can brands be doing now? How can advertisers adjust their messaging? This is the coronavirus travel impact for digital advertisers.

Will Travel Continue Post-Coronavirus?

Nearly four months into social distancing measures implemented due to the spread of coronavirus, we’re all daydreaming of jetting off to tropical beach locales and desperate to visit family and friends far and wide. Based on the latest research and best practices, travel will continue. But while consumers are eager to travel, health and safety concerns are causing trepidation. This doesn’t mean they’re down for the count: advertisers would do well to stay in touch with consumers during this time and fill them with confidence about sanitization measures and loyalty programs. We outline the latest research and best practices for travel and coronavirus. This is the coronavirus travel impact.

Strong growth is expected post-vaccine, resulting in a digital travel sales growth of 21% next year in the US. (eMarketer)

Did Someone Say Road Trip? Expect more Local Travel

Summer traditionally conjures images of warmer weather, lazy days and lighter workloads, and travel. As some states begin lightening restrictions, the prospect of“summer vacation” is a tantalizing possibility. To quench the travel thirst and still remain safe, count on local travel, especially by car, which avoids crowds. Traveling by car is also cheaper, as many Americans face economic hardship and are wary of frivolous spending during a still-uncertain time.

40% of consumers say that they plan to make fewer long-distance leisure trips and instead would consider planning more short distance leisure trips (Forrester’sConsumer Energy Index Online Survey, Q2 2020).

77% of US adults feel comfortable traveling by vehicle when coronavirus restrictions are lifted (eMarketer, May 2020).

Only 19% of US adults would book and travel abroad during June-August 2020 (eMarketer, May 2020).

25% of US respondents say they’re going to make use of promotions and discountswhen booking vacations post-outbreak (eMarketer, June 2020)

And according to eMarketer senior analyst Jasmine Enberg, “As summer breaks approach, US consumers’ appetite for travel is starting to increase. But fears of infection, foreign travel restrictions, and the desire to avoid a quarantine will keep most of those who pack their bags closer to home. Domestic travel, particularly car trips, will be the most popular form of leisure travel this year.” (eMarketer,June 2020)

Watch: 7 Messaging Tips for Travel Advertisers During Coronavirus

 

Show Off Your Cleaning Skills

The biggest coronavirus travel impact? More cleaning.

It (hopefully) goes without saying that a higher-standard of sanitization measures will be implemented once hotels, home shares, airplanes, and other forms of travel and transportation resume (and they already have). The CDC has offered clear guidelines for cleaning and disinfection for post-coronavirus travel. Consumers feeling nervous will only feel at ease traveling armed with the knowledge that travel companies are taking these measures.

Just as important as taking the sanitization measures is SHOWING the sanitization measures. Consumers are feeling wary, even nervous – displaying hand sanitizer, wipes, employees cleaning surfaces – will further put them at ease.

Demonstrating safety precautions serves an emotional purpose as well as physical: for consumers, it comes down to trusting how the company is protecting consumers and employees. Consumers want to feel in control of their surroundings and in control of their health and safety.

82% of adults said they support deep cleaning after every night (YouGov data via eMarketer, June 2020)

76% were in favor of airlines adding sanitizing guidelines during the night safety demonstration (YouGov data via eMarketer, June 2020)

Messaging Suggestions

1. Brands can provide reassurance by being a trusted source of relevant information. Help consumers get over their fear of traveling by conveying updated travel information and cleanliness standards, for example.

2. Communicate new sanitization measures to put consumers at ease before they travel. It will build trust with loyal customers and attract new customers on the fence about traveling or deciding between one brand or another.

3. Be positive and hopeful; be the light at the end of the dark pandemic tunnel. When consumers see a positive outlook, they will be more hopeful and likely to travel with that brand.

4. Be mindful of the financial impact of the pandemic, as well. Offer pricing solutions, deals, flexible cancellation policies – and communicate that. Indicatesensitivity and awareness; don’t be tone-deaf.

5. Show loyalty to your loyal customers. Brands have already begun doing this, but communicate frequently with loyal members/programs and offer them incentives to resume travel with you. Stay in touch with tips on how to use points and o􀃠er easy ways for them to book in advance.

6. Big hotels and chains will have resources to fall back on. To keep up, boutique hotels and smaller travel chains should not go silent, but stay relevant and in touch.

7. Advertise locally! A vacation in your own town, weekend getaways, road trips, etc. will be more palatable to consumers.

This is the coronavirus travel impact. So get cleaning, keep in touch, and be a beacon of hope and reassurance during this uncertain time. We’re all eager to pack our bags. Advertisers should keep in mind these changes in consumer behavior, and continue messaging during coronavirus for travel in the future. 

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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5 Easy Self Care Tips to Lift Your Mood Today

5 Easy Self Care Tips to Lift Your Mood Today

With all the stress of the daily world today, most everyone is feeling out of sorts (to put it mildly). But like anything else, to lift your mood, it takes action and practice. It is a habit. Practicing self-care with these easy steps will lift your mood and make you feel better sooner, so you can be happier and more productive.

1. Go For a Walk

When a problem seems impossible to solve, the workload seems never-ending, or a sour mood impossible to lift, it can feel that the last thing to do would be to get up and go for a walk. In fact, it’s exactly the thing todo.

According to Harvard Medical, even a simple 20-minute stroll can clear the mind and reduce stress. Call it “muscular meditation.” When your body is busy, your mind will be distracted from the worries of daily life and will be free to think creatively. It frees the mind and unleashes ideas. As Friedrich Nietzsche said: “It is only ideas gained from walking that have any worth.” Henry David Thoreau, another avid walker, claimed, “the moment my legs begin to move my thoughts begin to ow.”

Try a walk in your neighborhood or drive to a different one to mix it up –maybe near water or nature.

2. Grooming: Look Great, Feel Great

With so much of our normal routines shaken up, one thing we can control is keeping up our own level of personal hygiene, grooming habits, and looking great to feel great.

Experts say that maintaining a daily routine of hygiene and self-care habits may be key to staving o􀃠 depression. One need only to look in the mirror after getting a haircut or trying a new lipstick to know that just a small act of grooming can make you smile!

According to Amanda Allen, Ph.D., a clinical psychologist in New York. “It might seem trivial, but it’s actually an effective foundation to develop structure when it’s needed most.”

3. Get Lost in a Book

Shut down your computer, put your phone in the other room, turn off the news. Now pick up a book and get lost in it. It’s the ultimate form of self-care.

In a study by the University of Sussex in the UK, reading for just six minutes was found to decrease stress levels by 68%. According to Dr. David Lewis, who conducted the study, “Losing yourself in a book is the ultimate relaxation. This is particularly poignant in uncertain economic times when we are all craving a certain amount of escapism.”

“It really doesn’t matter what book you read, by losing yourself in a thoroughly engrossing book you can escape from the worries and stresses of the everyday world and spend a while exploring the domain of the author’s imagination.”

And according to a report from The Reading Agency, benefits of reading for pleasure include increased empathy, better relationships, reduced symptoms of depression, and improved well-being throughout life.

So whenever your mood is down, pick up a new book. It can provide solace, comfort, and let your imagination run wild.

Check out our recommendations here: Bidtellectuals Share Their Favorite Quarantine Reads

4. Try a CBD Cream

Cannabis creams for self-care? Why not? The jury is still split as to whether or not cannabis products are true saviors or all talk, but for those who love them, but initial research shows CBD can reduce inflammation and combat anxiety. Proponents swear by creams and gels for stress release, muscle relaxation, and overall calming effect. Apply some to your sore or stiff muscles and let it work their magic. The stronger the concentration, the more likely you’ll feel the effects. This is one of Bidtellectual’s favorite and CannaCraft offers great resources and products, too.

5. Write Down What You Are Grateful For

It’s true. When you’re feeling frustrated or down, take a moment to write down what you are grateful for. Likely you’ll have at least one thing: a roof over your head, or someone who loves you, or food on the table. That more than most. Studies show that gratitude – showing gratitude and daily gratitude practice – increases mental strength, improves relationships, reduces aggression, and enhances empathy.

Practicing gratitude is a skill. Once you force yourself to do it each time you feel negative, or every morning when you wake up, your brain will eventually shift to look for the good and be grateful more often.

According to Ellie Cobb, Ph.D., a holistic psychologist and the director of psychology for Thankful, “Science shows we can train ourselves to experience thankfulness more often simply by paying attention to our lives differently. Attention is like a spotlight in the brain, as whatever we repeatedly bring attention to becomes stronger and brighter over time.”

Bottom line: You have the choice between gratitude and resentment. If you chose resentment, you drive out gratitude. If you choose gratitude you drive out resentment, says Gretchen Rubin, a happiness expert and the author of many books, including “The Happiness Project.”

And when in doubt, wake up like the Stoics and get going.

“At dawn, when you have trouble getting out of bed, tell yourself: “I have to go to work — as a human being. What do I have to complain of, if I’m going to do what I was born for — the things I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?”

Marcus Aurelius, Meditations, 5.1

We hope these tips for self-care will help lift your mood today, tomorrow, and the next. We may be living in stressful times, but when you can control is how you treat yourself. Be good to you!

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

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