The Nuances of Reopening: Adexchanger Podcast
Adexchanger’s Ryan Joe interviewed Bidtellect CEO Lon Otremba for the latest episode of the Social Distancing with Friends podcast. Among the discussion was talks of reopening: “It takes a much higher threshold of safety and security to get people back to doing things the way they used to do things,” Lon says. They also dive into the evolution of Native Advertising: “I still believe the term ‘native advertising’ is transitional and eventually any advertising that is considered relevant and engaging will have to be native or it will cease to be relevant and engaging.” Listen to the conversation here.
Let’s dive into what’s next for the travel industry (it’s not bleak, we promise). What can brands do now? How can advertisers adjust their messaging? Local travel (roadtrips!!) will be the most popular form of travel this summer. Consumers will trust (and turn to) brands that show off their cleaning skills. Stay front of mind by over-communicating and being a trusted source of information that puts consumers’ minds at ease. Read more here. Watch our 7 messaging suggestions for travel advertisers below.
Watch: 7 tips to adjust travel messaging
More in the Industry: Cookies, Spotify, and Retail Sales
The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program at the end of July. Spotify is on a talent hiring spree (Joe Rogan, Kim Kardashian to drop some names) and announced it is adding video to its self-serve ad platform, as well solidified a deal with Warner Bros. and DC. Retail sales in the United States were up nearly 18% in May after record lows in March and April, according to the US Census Bureau, but customers are still wary of brick and mortar reopenings. Marketers should shift to a ‘test and learn’ mindset, according to Adexchanger.
Juneteenth is the oldest nationally celebrated commemoration of the ending of slavery in the United States. On June 19th, 1865 – two years after the Emancipation Proclamation – Major General Gordon Granger landed in Galveston, Texas and announced that the war had ended and the enslaved were now free. The date’s celebration tapered off in the early 1900s, but gained popularity in the Civil Rights Movement of the 1960s and has seen another resurgence in recent years. Today Juneteenth “celebrates African American freedom and achievement” and is a reminder that “nobody is free until everybody’s free.” Read more on Juneteenth here. Read more on how to support the movement for racial equality here.
Stay safe. Stay healthy.
With love and unity, Charlotte
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