Advertisers are feeling disillusioned with social media platforms. More than 750 advertisers have boycotted Facebook asking for better policing of hateful content. Concerns about the safety of user-generated social feeds, including privacy leeks and the spread of polarizing misinformation and harmful content, have been brewing for years.

Social media promises contextually-relevant native ads that match their environment. But can native ads outside the walled gardens deliver? With the right safety measures, optimization capabilities, and scale – yes. And better. According to eMarketer, Native advertising outside social networks and programmatic native advertising are the fastest-growing categories of native.

Download our one sheet for the latest trust metrics in social media and how to reach more consumers across the open web in premium native environments with the ability to avoid undesirable content.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Which Social Platforms Banned Trump and How to Adjust Your Creative Messaging. This Week in Digital Advertising: January 8th

Hello Bidtellectuals! When I began to draft this newsletter at the beginning of the week, the sentiment was still an excited and hopeful “Happy New Year!” Well, it feels as though 2020 is having a good laugh at us. We send our fervent hopes and prayers to Washington...

Valentine’s Day 2021: What Digital Marketers Need to Know This Year

Valentine’s Day trends and predictions for 2021. The holiday has evolved to be more inclusive and creative. Digital marketers should adjust messaging to the times, maximize contextual targeting and optimization, commit to a multi-channel approach.

This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News

This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News