B2B & Coronavirus: The Digital Opportunity
B2B sales during coronavirus are holding steady thanks to ecommerce. In fact, the pandemic has accelerated a clear shift to ecommerce, online sales, and digital events due to the new work-from-home normal. The problem is B2Bs are spending more on content creation than on distribution: 43% of US B2B Marketers are reallocating event marketing budgets not used because of coronavirus to content creation. The golden opportunity is digital advertising, and experts are urging B2Bs to shift to digital advertising now more than ever. Read more and download our one sheet here.
The EU struck down the US-EU Privacy Shield, the transatlantic data-sharing framework. Europe is basically saying that their data standards can be trusted but those in the US cannot, according to Jonathan Kewley. More than 5,300 companies, most of them small or medium enterprises, rely on the Privacy Shield, and will now need additional contractual agreements directly with users to continue using data on both sides of the Atlantic.
The Latest Twitter-Gate
Ah, another social media scandal. Will these ever end? This one is kind of scary: Wednesday dozens of big names in politics, tech, and entertainment posted similar messages on Twitter: send Bitcoin and the user would send back double your money. Some of the names: Bill Gates, Barack Obama, Kanye West, Joseph R. BidenJr, and Elon Musk. Unable to stop the tweets at first, Twitter disabled the ability of verified users to tweet for a couple of hours. One theory points to a Twitter employee hacking the accounts in exchange for a payout. What if a more sinister tweet were administered from a world leader, let’s say? I mean, I feel like it might be time to switch your social ads over to a more brand-safe platform if you haven’t yet?? Download our one sheet.
5 Ways B2Bs Can Adjust Digital Strategy & Brand Messaging Based on Coronavirus Impact
The Move: Car Sales, Rideshares, and Public Transit
Uber is eyeing public transit. The OG ride-sharing app announced Thursday that it has acquired Routematch, an Atlanta-based company that provides software to more than 500 transit agencies. Routematch’s software provides trip planning, vehicle tracking, payment, and tools for fixed-route transit like buses as well as paratransit services.
And on the topic of cars, the ecommerce wand has touched car sales this pandemic, too. Online sales normally only account for 1% of all used car transactions, but now the number of people willing to buy a car online recently doubled, from 32% to 61%, according to a CarGurus survey in April. The logistics of buying and delivering cars online is still working out the kinks, but this may be the future?!
Good News: Honeybees, Staycations, and Royal Weddings
The honeybee population bounced back after a brutal previous winter. Check out this Summer Safety Guide from “safecations” to beach safety to camping – the hottest new vacation trend. I ordered this super cute variety pack of face masks and now my outfits & mask can coordinate! And Princess Beatrice married ancé Edoardo Mapelli Mozzi in a private ceremony in Windsor Castle. Apparently, only twenty people attended! Imagine. (Any other Crown fans out there?)
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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.