This Week in Digital Advertising: August 28th, 2020

This Week in Digital Advertising: August 28th, 2020

by | Aug, 2020 | Content, Native Advertising

Hello, Bidtellectuals! Congratulations to Bidtellectal of the Week Lisa Friedman! She is a true friend to all. If you know her, you know.

It’s Back to School Time for a lot of kiddos out there. If you’re a parent, check out Bidtellect SVP of Sales Terah Bocchi’s Working From Home With Kids: An Honest Assessment on Adexchanger. You got this!

Holidays 2020: Yes, It’s That Time

It’s still very much Summer and feels like we missed Spring (what year is it???), but holiday campaign planning is underway. We gathered and analyzed the latest insights and data to determine 5 Holiday Trends for Digital Advertisers 2020. The holiday season will look a little different this year: less travel, more local and virtual get-togethers, and sales starting earlier. Stay ahead of the game – trust us. We also have a gorgeous One Sheet just for you, and if you just want some down and dirty data, check out our Holidays 2020: Data and Trend Compilation. Get ready to copy + paste.

Quick Stats from 1H 2020

Last week, we shared our 1H 2020 Native Report. We’re so excited about it, that this week we have a “Quick Stat” One Sheet for you, so you can absorb the key stats at a glance. We also have a 3-minute video of three key trends from the report, if you’re more of a video-learner.

2020 Trend Report: 3 Key Native Advertising Trends Q1 + Q2 2020

Download: "Quick Stats - Bidtellect's 1H 2020 Native Report"

Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels

But we already knew that, didn’t we? According to data from MediaRadar via Adweek, the number of advertisers running programmatic ads through the end of July is up36% since January, and total programmatic spend between April and July is up 11%year-over-year. The beauty of programmatic is that campaigns can stop and start, but you’ll recall that meant significant pauses: programmatic spend in April alone was down 9% compared to the beginning of the year. But we’re back, baby! According to eMarketer, programmatic is projected to account for 86.5% of total display ad spend by 2021.

Retail and eCommerce Saving Us All

According to eMarketer, US retail digital ad spending will increase by 3.1% this year, to $28.23 billion. Retail will remain the largest digital ad spending vertical, accounting for 21.0% of total US digital ad spend. It is important for the retail sector to tap into the resources that are made available to them, either in the form of digital marketing assistance or in the way of tech-based help, for instance, it empowers businesses to use targeted software that can help them hone their strategies and build on plans that will work for them in the long-run, as well as evolve their business model to the level they need to reach their customers. The retail industry will spend $8.61 billion more on digital ads this year than the next-closest vertical, financial services. If you’re in retail, here’s how to keep your messaging up to par.

More Good News: Afternoon Pick-Me-Up Tips

We’ve all been there, cruising through the day when suddenly, right around 3pm, the slump hits. No energy. No motivation. How can you go on? What will bring you back to life? I asked my fellow Bidtellectuals for their secret “pick-me-ups.” They had a lot of suggestions!

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Why You Should Factor Diversity Into Your Strategy This Black History Month

by | February 8, 2023 | Content, Culture | 0 Comments

How and why you should make diversity your advertising priority.

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Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | January 31, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

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Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | January 12, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

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This Week in Digital Advertising: August 21st, 2020

This Week in Digital Advertising: August 21st, 2020

by | Aug, 2020 | Content, Native Advertising

Hello Bidtellectuals! Congratulations to Bidtellectuals of the Week Yeni Gordillo and Shannon Malley – our [b]+studio superstars! Behind every great creative is likely one of these two.

Data from the First Half of 2020

Our 1H 2020 Native Report is here (!!). 2020 has been stressful enough, don’t let lack of insights be another roadblock! Download our report for free here. Bidtellect’s platform processes over 55 billion Native auctions daily across 58 million distinctly targetable placements and processes 50 million decisions per second. We analyze data from the start of an auction through post-click consumer activity to gain valuable insights about trends, performance, and opportunities in native advertising. Here’s a sneak peek stat: Mobile had a 106% higher CTR than Desktop in 1H 2020, so if you’re not adjusting your strategy to mobile, you’re missing out! (Reminder: check out bidtellect.com/resources/ for more research and case studies!)

Download: "Bidtellect's 1H Native Report 2020"

What’s Next For Brand Safety, Social Budgets, and WFH?

For this week’s Bidtellect Beat: Digital Edition, I sat down with Bidtellect’s SVP of SalesTerah Bocchi to talk about changes in the digital advertising industry post-pandemic, how brand safety needs have amplified, shortfalls of social media, and the importance of adjusting creative in a fast-paced world. Plus, how virtual selling and work from home can be a challenge, but also has some positives to it. Give this a watch!

A Conversation With Bidtellect SVP of Sales on Brand Safety, Virtual Sales, and Creative Pivots

 

Surprise: Pandemic Causing Changes to Current Advertiser-Agency Relationship

Namely, according to this Digiday article, increased budget cuts and performance pressures are causing brands and agencies to reevaluate. One downside is corner-cutting: “…Agencies are having to do so much work with fewer people that there’s a tendency to default to the simplest plans, which usually means buying [the] most ads from either Google or Facebook.” (We didn’t say it!) Some have considered in-housing, but the costs of that are too high. For most, flexibility and the ability to test different models according to a number of possible scenarios is key. “Marketers don’t expect things to stop changing but they are looking to feel con􀃕dent — and find stability.”

 

Good News: The Crown Returns, Giving Goes Up, A Pup Salesman

The Crown released their first Season 4 teaser trailer and the show officially returns November 15! Any other fans? The upcoming season will feature storylines about Princess Diana and Prime Minister Margaret Thatcher. I’m obsessed and cannot wait. Some more good news: reports show that people are giving to charities more during the pandemic. And this adorable street dog in Brazil kept showing up to a car dealership, and he’s now officially a car salesman. My heart!

 

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Why You Should Factor Diversity Into Your Strategy This Black History Month

by | February 8, 2023 | Content, Culture | 0 Comments

How and why you should make diversity your advertising priority.

Read More

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | January 31, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Read More

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | January 12, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

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This Week in Digital Advertising: August 14th, 2020

This Week in Digital Advertising: August 14th, 2020

by | Aug, 2020 | Content, Native Advertising

Hello, Bidtellectuals! Hope you’re keeping cool and dry… seems to be hot everywhere lately! Congratulations to Bidtellectual of the Week Kelsey Wagner!

Thank You Bidtellectuals

And while we’re at it, we’d like to send a huge CONGRATS to all the recent Bidtellectuals of the Week. We made a video to thank you. Pretty sure it’ll bring a huge smile to your face. A huge thank you to everyone at Bidtellect, who has worked so hard during such an unusual and stressful time. We love you and appreciate each of you more than you know!

 

Do you know how your third-party data is being used?

ICYMI: In June, BPA Worldwide, an organization that provides media audits of audience clams, published an “Open Letter to the Digital Advertising Industry.” It said that the current real-time bidding (RTB) infrastructure allows bad actors to harvest(without consent) publisher-specific and audience-specific data – a significant third-party data breach. The letter is at times vague, and placing restrictions on the midstream could have worse unintended consequences. Just Media spoke to leaders from Bidtellect, IDG (International Data Group) and Bombora about the issues addressed by the BPA and what it means for B2B publishing. How is audience data being used by publishers and third-party data providers? How prevalent is the issue? This is a must-read for digital marketers who want to gain a deeper understanding of how bidstream data is being used by publishers and third-party data providers.

Nielsen: More Time Spent on Smartphones, Tablets, and a Preference for WFH in 2020

Nielson’s August 2020 Report points to some key trends for marketers and advertisers: overall media consumption jumped significantly in the first quarter of2020, video streaming increased from 19% to 25% from Q4 2019 to Q2 2020. Not a huge surprise, given the shift to WFH and #quarantinelife. Also interesting to note is the average time spent on Smartphones increased from 3:01 in Q1 2019 to 3:46 in Q12020. Nielsen also found that 80% of respondents would prefer to work for a company that allows them to work remotely from any location of their choosing, which could have huge effects on discretionary spending and location populations.

eMarketer’s Latest Report: B2B Digital Ads Are Future

Is on B2B. Their headline? “COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads—more than ever before.” If that sounds familiar (!!!!), you probably read our research compilation and/or one sheet on B2B and the coronavirus impact. In fact, we said digital advertising is the golden opportunity and offered B2B messaging suggestions. Ok ok, enough about us. More new stats from eMarketer include: B2Bdigital ad spending will grow 22.6% year over year amid the coronavirus pandemic; the healthcare sector will see the most growth, while B2B travel ad spending will fall.

Summer Reading

How has your summer reading been holding up? Good news: Bidtellectuals made a list at the beginning of quarantine with some of their fave reads. Maybe reading now looks like hiding out in your garage with a cocktail for some peace and quiet – no judgment here! I couldn’t put down Where the Crawdads Sing and just started AtomicHabits – both of which were recommended on this list. Maybe you’ll nd a new fave, too!

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Why You Should Factor Diversity Into Your Strategy This Black History Month

by | February 8, 2023 | Content, Culture | 0 Comments

How and why you should make diversity your advertising priority.

Read More

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | January 31, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Read More

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | January 12, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Read More

This Week in Digital Advertising: August 7th, 2020

This Week in Digital Advertising: August 7th, 2020

by | Aug, 2020 | Content, Native Advertising

Hello, Bidtellectuals! Wow, it’s August! What a summer.Congratulations to Star Bidtellectuals Jonno Burden, Todd Green, and Lysa Vincent for their mega team power!

Goodbye TikTok? Hello Instagram Reels.

President Trump signed an executive order on Thursday banning transactions withByteDance, the parent company of popular app TikTok. The order takes place in 45days and makes any transactions between ByteDance and U.S. citizens outlawed for national security reasons. It’s not a direct ban, but this would mean a halt in advertising and likely a removal of the app from app stores.

A similar order was passed banning transactions with WeChat, which has a smaller presence in the U.S., compared to TikTok which had a majority of its market in the United States. The social media platform was doing great so much so that many businesses seemed to have considered jumping on the bandwagon of video creation; there were even a few who are known to have considered improving their brand awareness by purchasing followers and likes on the platform using Tikdroid.

Alas! that window seems to have been closed by none other than the President of the Country. As a result, many businesses and influencers are reported to have resorted to other digital platforms, namely Instagram and Facebook (whose market value has also increased due to this).

TikTok has threatened legal action, saying the executive order was “issued without any due process” and would risk “undermining global businesses’ trust in the United States’ commitment to the rule of law.”

Right on time, Instagram launched its TikTok competitor, Reels, on Wednesday in 50markets. It would most likely also expand to Facebook by 2021. In addition, people can also download facebook videos (reels and normal ones) using various platforms on android and PCs. These short and long videos can be used by marketing agencies and businesses to effectively promote their brand and products. It’s yet another example of parent company Facebook’s typical “if you can’t buy it, copy it” strategy, wrote Adexchanger. And honestly, if you haven’t checked it out, sometimes I scroll through it and accidentally think I’m on TikTok instead of Instagram. This will certainly pique the interest of those who love social media and want to use it in multiple ways to connect with their audience and grow their following. Doing this may bring more people to the platform as well as combining it with an Instagram growth service so that influencers are able to widen their range and get more people viewing their content.

Remember Cookies? This is Still a Thing.

Coronavirus may have clouded the collective industry memory, but the shift to a cookie-free future is still rolling. Firefox and Safari browsers have blocked third-party cookies. Google Chrome will do the same by 2022. Contextual targeting (targeting based on the information available on the page or site of the ad space, rather than user data) and Universal ID (a unique, shared identifier amongst the industry – see TTD 2.0 one) solutions will be jumping-off point. Read more here so you know what’s happening and the steps we’re taking.

“Better be Nice to the Boomers” Says eMarketer

eMarketer’s latest report on the state of spending by generation points to some obvious ones: Gen Z and Millennials have significantly increased their digital spending during the pandemic (65% and 63% increase, respectively), which is great news for digital advertisers. So have Baby Boomers, but at a lower rate: 47% have increased their online spending during the pandemic. Even though that’s less than their younger cohorts, they hold the largest share of wealth, are least likely to be affected by the current high unemployment, and are more likely to own their own homes – so they are above-average-spenders.

It’s time to adjust messaging and targeting to get a greater share of that Boomer money. The targeting aspect could probably be achieved with the help of an seo expert and social media marketing guru. As the pandemic forced many people to get their needs fulfilled through online resources, it also created pressure on the eMarketers to be visible to their potential customers. It could also be the reason behind the increase in digital spending as the trend seems to suggest.

What Are COOKIES Used For Anyway? Digital Advertising, Privacy, & Cookie-Free Future

Google’s DV360 Testing Out Programmatic Audio

Google launched new programmatic sales capabilities for audio publishers in their Ad Manager on Thursday. This is their first time they’re venturing into audio after growing interest from publishing partners. Is this the future? Maybe.

Good News: Beyoncé, Roger Federer, and the Other Cookies

Last week we were obsessing over Taylor Swift, this week it’s been all Beyoncé. I mean how stunning is her visual album? TGFNMFQDAP (Thank God For New MusicFrom Queens During a Pandemic – yes, I obviously made that up). If you’re looking for a wholesome feel-good-can’t-stop-smiling-moment, watch Roger Federer surprise the two junior tennis players who went viral for playing tennis across their roofs in Italy. The trio hit some balls then eat some pasta together because…it’s a Barillacommercial. Finally, New York’s favorite bakery, Levain, will soon sell its famous cookies in grocery stores. Yes!

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Why You Should Factor Diversity Into Your Strategy This Black History Month

by | February 8, 2023 | Content, Culture | 0 Comments

How and why you should make diversity your advertising priority.

Read More

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | January 31, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Read More

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | January 12, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Read More

Holiday 2020 Stats

Holiday 2020 Stats

by | Aug, 2020 | Content, Native Advertising

Black Friday and Cyber Monday 2019

  • U.S. consumers spent $4.21 billion online on Thanksgiving Day 2019 (Adobe Analytics via Digital Commerce 360)
  • In 2019, Black Friday turned out to be the second-largest online sales day, reaching $7.4 billion (Adobe Analytics via CNET)
  • Cyber Monday 2019 hit $9.4 billion (Adobe Analytics via CNET)
  • Spending online on Black Friday 2019 hit a record of $5.4 billion, up 22.3% from 2018 (Adobe Analytics data via CNBC)
  • Mobile shoppers spent an average of $197 on mobile orders during the 2019 holiday season, a 17% increase over 2018 (Button research via Digital Commerce 360)
  • U.S. shoppers spent $138.65 billion online during the 2019 holiday season, up 13.6% from $122.00 billion in 2018 (Digital Commerce 360)

Ecommerce/Online Shopping

  • 71% of US adults said they planned to do more than half of their holiday shopping digitally this year. It comes as no surprise that online seasonal selling increases as people move towards buying online more and more. It has become more convenient and less of a hassle for them to handle. (daVinci Payments via eMarketer)
  • 60% of consumers plan to shop less in-store this season due to fear of COVID-19 exposure (Radial survey via MarTech Series)
  • Ecommerce is poised to grow 18.0%, following a 14.9% gain in 2019 (eMarketer).
  • 44% of respondents plan to shop more online during this year’s Black Friday, Cyber Monday and Christmas holidays compared to last year’s holiday season (Quibit study via eMarketer)
  • Walmart Inc., Target Corp., Dick’s Sporting Goods, Kohl’s, Ulta and Best Buy Co Inc. have all recently announced they will close their stores on Thanksgiving Day 2020 (Digital Commerce 360)

Cost/Spending Concerns

  • 71% of U.S. consumers say they have reduced their spending in anticipation of a recession or pay loss (July survey by Piplsay via Digital Commerce 360)
  • 43% of U.S. consumers who plan to restrict themselves to purchasing only essential items this year (July survey by Piplsay via Digital Commerce 360)
  • 47% of Americans say they may need to start saving earlier for Christmas presents, while 16% say they are already saving for the holiday. Almost 10% of Americans say they may even go into debt due to the cost of Christmas this year (The Christmas Company). Those that are already in debt from previous financial issues and have gone even further into it due to the time of year, may want to take a look at the irs fresh start program to see how that can help themselves and possibly get back on track.

Travel, Virtual, Outdoor Gatherings

  • 58% of people are not planning to travel this year, up from 49% last year and “equivalent to 31 million fewer travelers” (CNN)
  • 51% of Americans do not expect to spend the Christmas holiday with their family this year (The Christmas Company)
  • 64% of those surveyed will be wary of planes and trains for some time (Criteo survey).
  • The longest Americans would be willing to drive to see relatives for holidays would be 11 hours (The Christmas Company).
  • 28% of New Yorkers said they’d feel safer having a virtual Christmas (The Christmas Company).
  • Since Coronavirus hit the U.S., more than 75% of those in a survey said they have been in touch with family virtually (“Love in the Time of COVID” survey via WSJ)
  • Zoom is the #1 downloaded app in U.S., Europe, and Asia (eMarketer).
  • 75% of Americans say that Christmas is the most difficult time of the year to spend without family around (The Christmas Company).
  • A Japanese study of 100 cases found that the odds of catching the coronavirus are nearly 20 times higher indoors than outdoors. (New York Times)
  • A review of 7,000 cases in China documented only a single instance of outdoor transmission – but it apparently occurred during a long conversation between two friends. (New York Times)

Mobile

  • 37% of US adults said they were more interested in mobile app shopping than they were last year (Salesforce via eMarketer).
  • Mobile shoppers spent an average of $197 on mobile orders during the 2019 holiday season, a 17% increase over 2018 (Button research via Digital Commerce 360)
  • Mobile had a 106% higher CTR than Desktop in 1H 2020 (Bidtellect 1H 2020 Native Report).
  • Mobile Engagement increased 35% from February to June 2020, even with the coronavirus pandemic (Bidtellect 1H 2020 Native Report).
  • In Q2 2020, Mobile users spent 20% longer on sites per visit after engaging with a Native Ad than Desktop users, and 58% more than Tablet users (Bidtellect 1H 2020 Native Report).

Sales, Shopping

  • 39% of shoppers plan to start shopping for the holidays in October into early November, and 30% plan to start on Black Friday/Cyber Monday (Radial survey via MarTech Series)
  • 41% of shoppers say they don’t plan to shop any earlier for holiday gifts (Radial survey via MarTech Series)
  • Target will kick off holiday sales in October (Target via The Washington Post), while Amazon is considering moving its postponed Prime Day to October (CNBC via The Washington Post)

Work from Home

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Why You Should Factor Diversity Into Your Strategy This Black History Month

by | February 8, 2023 | Content, Culture | 0 Comments

How and why you should make diversity your advertising priority.

Read More

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | January 31, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Read More

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | January 12, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Read More