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This Week in Digital Advertising: August 28th, 2020

This Week in Digital Advertising: August 28th, 2020

Hello Bidtellectuals! Congratulations to Bidtellectal of the Week Lisa Friedman! She is a true friend to all. If you know her, you know.

It’s Back to School Time for a lot of kiddos out there. If you’re a parent, check out Bidtellect SVP of Sales Terah Bocchi’s Working From Home With Kids: An Honest Assessment on Adexchanger. You got this!

Holidays 2020: Yes, It’s That Time

It’s still very much Summer and feels like we missed Spring (what year is it???), but holiday campaign planning is underway. We gathered and analyzed the latest insights and data to determine 5 Holiday Trends for Digital Advertisers 2020.  The holiday season will look a little different this year: less travel, more local and virtual get-togethers, and sales starting earlier. Stay ahead of the game – trust us. We also have a gorgeous One Sheet just for you, and if you just want some down and dirty data, check out our Holidays 2020: Data and Trend Compilation. Get ready to copy + paste.

Quick Stats from 1H 2020

Last week, we shared our 1H 2020 Native Report. We’re so excited about it, that this week we have a “Quick Stat” One Sheet for you, so you can absorb the key stats at a glance. We also have a 3-minute video of three key trends from the report, if you’re more of a video-learner.

Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels

But we already knew that, didn’t we? According to data from MediaRadar via Adweek, the number of advertisers running programmatic ads through the end of July is up 36% since January, and total programmatic spend between April and July is up 11% year-over-year. The beauty of programmatic is that campaigns can stop and start, but you’ll recall that meant significant pauses: programmatic spend in April alone was down 9% compared to the beginning of the year. But we’re back, baby! According to eMarketer, programmatic is projected to account for 86.5% of total display ad spend by 2021.

Retail and eCommerce Saving Us All

According to eMarketer, US retail digital ad spending will increase by 3.1% this year, to $28.23 billion. Retail will remain the largest digital ad spending vertical, accounting for 21.0% of total US digital ad spend. The retail industry will spend $8.61 billion more on digital ads this year than the next-closest vertical, financial services. If you’re in retail, here’s how to keep your messaging up to par. 

More Good News: Afternoon Pick-Me-Up Tips

We’ve all been there, cruising through the day when suddenly, right around 3pm, the slump hits. No energy. No motivation. How can you go on? What will bring you back to life? I asked my fellow Bidtellectuals for their secret “pick-me-ups.” They had a lot of suggestions! Check them out here.

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Holidays 2020: Data and Trend Compilation

Holidays 2020: Data and Trend Compilation

The holidays are fast-approaching. Check here for the latest holiday data, stats, trends, and insights pulled from around the web. Get ready to copy + paste. 

Black Friday and Cyber Monday 2019

  • U.S. consumers spent $4.21 billion online on Thanksgiving Day 2019 (Adobe Analytics via Digital Commerce 360)
  • In 2019, Black Friday turned out to be the second-largest online sales day, reaching $7.4 billion (Adobe Analytics via CNET)
  • Cyber Monday 2019 hit $9.4 billion (Adobe Analytics via CNET)
  • Spending online on Black Friday 2019 hit a record of $5.4 billion, up 22.3% from 2018  (Adobe Analytics data via CNBC)
  • Mobile shoppers spent an average of $197 on mobile orders during the 2019 holiday season, a 17% increase over 2018 (Button research via Digital Commerce 360)
  • U.S. shoppers spent $138.65 billion online during the 2019 holiday season, up 13.6% from $122.00 billion in 2018 (Digital Commerce 360)

Ecommerce/Online Shopping

  • 71% of US adults said they planned to do more than half of their holiday shopping digitally this year (daVinci Payments via eMarketer)
  • 60% of consumers plan to shop less in-store this season due to fear of COVID-19 exposure (Radial survey via MarTech Series)
  • Under stay-at-home orders, US consumers shopped heavily online: In Q2 2020, US retail ecommerce sales grew by almost a third (31.8%) from the previous quarter, or 44.5% year over year, per the US Census Bureau of the Department of Commerce (DOC) (eMarketer).
  • Ecommerce  is poised to grow 18.0%, following a 14.9% gain in 2019 (eMarketer).
  • 44% of respondents plan to shop more online during this year’s Black Friday, Cyber Monday and Christmas holidays compared to last year’s holiday season (Quibit study via eMarketer)
  • Walmart Inc., Target Corp., Dick’s Sporting Goods, Kohl’s, Ulta and Best Buy Co Inc. have all recently announced they will close their stores on Thanksgiving Day 2020 (Digital Commerce 360)

Cost/Spending Concerns

  • 71% of U.S. consumers who say they have reduced their spending in anticipation of a recession or pay loss (July survey by Piplsay via Digital Commerce 360)
  • 43% of U.S. consumers who plan to restrict themselves to purchasing only essential items this year (July survey by Piplsay via Digital Commerce 360)
  • 47% of Americans say they may need to start saving earlier for Christmas presents, while 16% say they are already saving for the holiday. Almost 10% of Americans say they may even go into debt due to the cost of Christmas this year (The Christmas Company)

Travel, Virtual, Outdoor Gatherings

  • 58% of people are not planning to travel this year, up from 49% last year and “equivalent to 31 million fewer travelers” (CNN)
  • 51% of Americans do not expect to spend the Christmas holiday with their family this year (The Christmas Company)
  • 64% of those surveyed will be wary of planes and trains for some time (Criteo survey).
  • The longest Americans would be willing to drive to see relatives for holidays would be 11 hours (The Christmas Company).
  • 28% of New Yorkers said they’d feel safer having a virtual Christmas (The Christmas Company).
  • Since Coronavirus hit the U.S., more than 75% of those in a survey said they have been in touch with family virtually (“Love in the Time of COVID” survey via WSJ)
  • Zoom is the #1 downloaded app in U.S., Europe, and Asia (eMarketer). 
  • 75% of Americans say that Christmas is the most difficult time of the year to spend without family around (The Christmas Company).
  • A Japanese study of 100 cases found that the odds of catching the coronavirus are nearly 20 times higher indoors than outdoors. (New York Times)
  • A review of 7,000 cases in China documented only a single instance of outdoor transmission — but it apparently occurred during a long conversation between two friends. (New York Times)

Sales, Shopping Times

  • 39% of shoppers plan to start shopping for the holidays in October into early November, and 30% plan to start on Black Friday/Cyber Monday (Radial survey via MarTech Series)
  • 41% of shoppers say they don’t plan to shop any earlier for holiday gifts (Radial survey via MarTech Series)
  • Target will kick off holiday sales in October (Target via The Washington Post), while Amazon is considering moving its postponed Prime Day to October (CNBC via The Washington Post)

Mobile

  • 37% of US adults said they were more interested in mobile app shopping than they were last year (Salesforce via eMarketer).
  • Mobile shoppers spent an average of $197 on mobile orders during the 2019 holiday season, a 17% increase over 2018 (Button research via Digital Commerce 360)
  • Mobile had a 106% higher CTR than Desktop in 1H 2020 (Bidtellect 1H 2020 Native Report).
  • Mobile Engagement increased 35% from February to June 2020, even with the coronavirus pandemic  (Bidtellect 1H 2020 Native Report).
  • In Q2 2020, Mobile users spent 20% longer on sites per visit after engaging with a Native Ad than Desktop users, and 58% more than Tablet users (Bidtellect 1H 2020 Native Report).

Work from Home

 

The 2020 holiday season will be here before you know it. Start your holiday advertising sooner rather than later: read our 5 Holiday Trends for Digital Advertisers 2020.

This Week in Digital Advertising: September 11th, 2020

Pharma and COVID. Google’s “apology.” CPG. Pro Spots. The latest digital advertising update: September 11th, 2020

The COVID-19 Impact on Health & Pharma and What It Means for Marketers

How COVID-19 impact pharma and healthcare ad spend, and the long term effects of the pandemic that pharma marketers will feel from now on.

This Week in Digital Advertising: September 4th, 2020

Labor Day. Agency shake up. Holiday 2020 best practices. eCommerce. The latest digital advertising update: September 4th, 2020

Holiday 2020: Top 3 Best Practices for Digital Advertisers

These are all the holiday shopping stats you need for your 2019 Native Advertising and Content Marketing campaigns.

How to Beat the Afternoon Slump: Bidtellectuals Share Their Tips!

How to Beat the Afternoon Slump: Bidtellectuals Share Their Tips!

We’ve all been there, cruising through the day when suddenly, right around 3pm, the slump hits. No energy. No motivation. How can you go on? What will bring you back to life? I asked my fellow Bidtellectuals for their secret “pick-me-ups.” They had a lot of suggestions! Check them out below.

Rest and Reset

A walk to the kitchen (work or home) for a glass of water, then 5 minutes of standing desk time listening to Calm app to clear my mind and reset.”

Michael Conway, Chief Technology Officer

“Send text message memes to friend group and put in headphones and listen to music.”

Terrah Bocchi, SVP of Sales

Coffee, Please!

“Cold brew! (I brew a normal pot of coffee and then let it brew again overnight in the cold brew pitcher.. yes to all the caffeine!)”

Katie Broussard, Sales Strategest

“COFFEE!”

Craig Aron, SVP, Growth and Strategic Business Development 

Snacks, Drinks, and Lots of Caffeine 

“Uptime blueberry pomegranate beverage … you will climb mountains within an hour, guaranteed, even in Delray Beach!”

Jordan Rohan, Sr. Advisor, Corporate Development

“Celcius Peach Vibe!”

Jason Taylor, Director of Information Technology

“Diet Coke and a cigarette.”

Arthur Hainline, VP of Product

“I love an iced matcha latte for a little caffeine kick. Here’s the recipe from Minimalist Baker!”

Shannon Malley, Creative Marketing Coordinator

“Coca-cola and candy!”

Karl Hentschel, Director of Account Management, East

“I have been adding a liquid IV packet to my water in the afternoon as a fun treat. The Passion Fruit flavor is the best!”

Abigail Bojanic, Account Manager

“I drive to DD and get a large, iced green tea with lots of lemon!!! “

Lisa Friedman, Director of Sales, East Coast

“One large cup of water + Banana + Iced Americano! Always does the trick.”

DJ Virtue, Director of Sales

“Favorite afternoon snack is anything with PEANUT BUTTER! Crackers, celery, carrots, bananas, PB&J, or heck…..just by itself!”

Nicholas Herbst, Platform Solutions Analyst

Exercise

“20-30 minute Peloton blitz”

Jonno Burden, Director of Sales, West Coast

“Take a walk around the hood.”

Lysa Vincent, Senior Account Manager

Turn to the Kiddos

“Spinning in circles with my daughter until we fall down. We do this daily around 2 PM, then I put her to sleep, and I go back to work :)”

TJ Krzyzanowski, Director of Account Management, East

“I steal my kid’s candy :)”

Kendra Wilson, Director of Sales, Central

“If coffee and a little ice cream or sweet don’t do the trick I take Isaac outside and we play in the grass. When Caesar is really lucky he comes too and gets to play fetch!”

Courtney Bonkowski, Accounting Manager

“Go for a walk, except I never walk the same way I did the day prior and usually have one or two kids in tow. “

Phil Marth, Director of Sales, East

And Pets!

“A second cup of coffee and a walk around the block with the pup!”

Kelsey Wagner, Director of Account Management Central/West

“Take the dog for a walk.”

Rachel Porras, Director of Sales, Midwest

“A good walk around the neighborhood with the pup!”

Nick Gomez, Performance Analyst

“Dog walks, coffee, and discovering new music on Spotify!”

Mitchell Enfield, UI/UX Developer

I hope this list of afternoon pick-me-ups brought you a little inspiration! We can all get through the day – even in quarantine! 

By the way – we’re adding new videos every week to our YouTube channel! Stay up-to-date with the latest industry trends. 

Want more need-to-know info?

Subscribe to our monthly Bidtellectual newsletter!


 

This Week in Digital Advertising: September 11th, 2020

Pharma and COVID. Google’s “apology.” CPG. Pro Spots. The latest digital advertising update: September 11th, 2020

The COVID-19 Impact on Health & Pharma and What It Means for Marketers

How COVID-19 impact pharma and healthcare ad spend, and the long term effects of the pandemic that pharma marketers will feel from now on.

This Week in Digital Advertising: September 4th, 2020

Labor Day. Agency shake up. Holiday 2020 best practices. eCommerce. The latest digital advertising update: September 4th, 2020

5 Holiday Trends for Digital Advertisers 2020

5 Holiday Trends for Digital Advertisers 2020

Holiday advertising – are you ready? 2020 has been an eventful year, but cancel the holidays?! Impossible. While this year may look a little different (more at-home and virtual get-togethers, fewer Black Friday in-store sales) trends from last year will only strengthen: ecommerce is poised to thrive, as is mobile shopping and killer online sales – and it will all start a bit earlier. Start early, start strong, and bring a thoughtful touch to digital strategy and messaging this year.

Download the ONE SHEET below.

1. Online shopping will be EVEN more popular than years past

2019 holiday online sales were already record-breaking, and ecommerce only strengthened and solidified its dominance during the covid-19 pandemic. Ecommerce will continue to dominate consumer shopping as consumers are wary of stepping inside stores for health reasons. Some stores like Walmart, Target, and Dick’s have already announced they’ll be closing stores on Thanksgiving, usually a huge in-shopping day ahead of Black Friday.

 

  • 71% of US adults said they planned to do more than half of their holiday shopping digitally this year (daVinci Payments via eMarketer)
  • 60% of consumers plan to shop less in-store this season due to fear of COVID-19 exposure (Radial survey via MarTech Series)
  • Under stay-at-home orders, US consumers shopped heavily online: In Q2 2020, US retail ecommerce sales grew by almost a third (31.8%) from the previous quarter, or 44.5% year over year, per the US Census Bureau of the Department of Commerce (DOC) (eMarketer).
  • Ecommerce  is poised to grow 18.0%, following a 14.9% gain in 2019 (eMarketer).
  • 44% of respondents plan to shop more online during this year’s Black Friday, Cyber Monday and Christmas holidays compared to last year’s holiday season (Quibit study via eMarketer)
  • In 2019, Black Friday turned out to be the second-largest online sales day, reaching $7.4 billion. Cyber Monday hit $9.4 billion. (CNET)

2. Holidays 2020: less travel, more local gatherings and virtual get-togethers

People are still wary about traveling, even to visit family within the U.S. and Canada. Based on consumer surveys and trends this summer, if holiday-goers do travel (most will not), they will prefer road trips over plane travel. Many will turn to outdoor or socially-distant gatherings, as well as consider “virtual” gatherings over Zoom or similar video conferencing services. I mean, really, who wants to be the uncle that brought covid to Christmas this year? Holiday advertising should take into account alternative holiday plans this year, and adjust messaging and contextual targeting accordingly.

  • 58% of people are not planning to travel this year, up from 49% last year and “equivalent to 31 million fewer travelers” (CNN)
  • 51% of Americans do not expect to spend the Christmas holiday with their family this year (The Christmas Company)
  • 64% of those surveyed will be wary of planes and trains for some time (Criteo survey).
  • The longest Americans would be willing to drive to see relatives for holidays would be 11 hours (The Christmas Company).
  • 28% of New Yorkers said they’d feel safer having a virtual Christmas (The Christmas Company).
  • Since Coronavirus hit the U.S., more than 75% of those in a survey said they have been in touch with family virtually (“Love in the Time of COVID” survey via WSJ)
  • Zoom is the #1 downloaded app in U.S., Europe, and Asia (eMarketer). 
  • 75% of Americans say that Christmas is the most difficult time of the year to spend without family around (The Christmas Company).

3. Mobile shopping: the new way to online shop

Based on consumer behavior this year and consumer surveys regarding holiday shopping, expect mobile usage to be higher than ever this holiday season. That includes shopping online and via apps, comparing prices, and even using click-and-collect options. Mobile shopping has become easier and easier, and consumers are growing more accustomed to it. Deep mobile engagement continues to grow year after year; holiday advertising should target mobile. 

  • 37% of US adults said they were more interested in mobile app shopping than they were last year (Salesforce via eMarketer).
  • Mobile had a 106% higher CTR than Desktop in 1H 2020 (Bidtellect 1H 2020 Native Report).
  • Mobile Engagement increased 35% from February to June 2020, even with the coronavirus pandemic  (Bidtellect 1H 2020 Native Report).
  • Mobile users spent 20% longer on sites per visit after engaging with a Native Ad than Desktop users, and 58% more than Tablet users in Q2 2020 (Bidtellect 1H 2020 Native Report)

4. Holiday shopping (and sales) will start earlier

Based on consumer surveys and data, some shoppers plan to start at the same time this year as last year, which could mean that retailers will have no break between the current COVID-19 ecommerce climate and the already overwhelming holiday peak season rush. But others plan to start their holiday shopping earlier, and some big retailers plan to lure the rest with sales. Target will kick off holiday sales in October (Target via The Washington Post), while Amazon is considering moving its postponed Prime Day to October (CNBC via The Washington Post). The preference seems to be pretty evenly split amongst shoppers, but advertisers should plan to start holiday campaigns early. 

Gift Truck
  • 39% of shoppers plan to start shopping for the holidays in October into early November, and 30% plan to start on Black Friday/Cyber Monday (Radial survey via MarTech Series)
  • 41% of shoppers say they don’t plan to shop any earlier for holiday gifts (Radial survey via MarTech Series)
  • Target will kick off holiday sales in October (Target via The Washington Post), while Amazon is considering moving its postponed Prime Day to October (CNBC via The Washington Post)
  • 47% of Americans say they may need to start saving earlier for Christmas presents, while 16% say they are already saving for the holiday. Almost 10% of Americans say they may even go into debt due to the cost of Christmas this year (The Christmas Company)

5. Don’t forget many are still at home: working, learning, and using zoom​

Based on the current state of affairs, much of daily life will still be “at-home” even if to varying degrees. Many schools, jobs, workouts, and social activities will still be from home during the holiday season. Cater holiday advertising, creative messaging, and product suggestions to this new lifestyle. Think: easy at-home entertainment toys for kids, or stylish products for Zoom holiday parties.

There will also be a shift in gift-giving: away from experiences and towards physical entertainment: “In the past couple of years we’ve seen a significant shift to gifting experiences: sporting events, trips, concerts,” said Natalie Kotlyar, head of the retail practice at consulting firm BDO. “This year we’re going to be moving away from that, back to more traditional gifts like electronics and toys.” (The Washington Post)

 

The 2020 holiday season will be here before you know it. Start your holiday advertising sooner rather than later – and keep these trends in mind. Reach out if you want a head-to-head test to see how Bidtellect can increase your holiday engagement. Check out our Case Studies.

Download the One Sheet here:​

This Week in Digital Advertising: September 4th, 2020

Labor Day. Agency shake up. Holiday 2020 best practices. eCommerce. The latest digital advertising update: September 4th, 2020

Holiday 2020: Top 3 Best Practices for Digital Advertisers

These are all the holiday shopping stats you need for your 2019 Native Advertising and Content Marketing campaigns.

Holiday Creatives: The Naughty and Nice List

Digital advertisers: get on Santa’s Nice List with these creative best practices for engaging campaigns this holiday season by the experts.

This Week in Digital Advertising: August 28th, 2020

Holiday 2020 trends. Programmatic post-pandemic. Native Report Trends. Retail. Afternoon pick-me-ups. The latest digital advertising update: August 28th, 2020.

This Week in Digital Advertising: August 21st, 2020

This Week in Digital Advertising: August 21st, 2020

Hello Bidtellectuals! Congratulations to Bidtellectuals of the Week Yeni Gordillo and Shannon Malley – our [b]+studio superstars! Behind every great creative is likely one of these two.

Data from the First Half of 2020

Our 1H 2020 Native Report is here (!!). 2020 has been stressful enough, don’t let lack of insights be another road block! Download our report for free here. Bidtellect’s platform processes over 55 billion Native auctions daily across 58 million distinctly targetable placements and processes 50 million decisions per second. We analyze data from the start of an auction through post-click consumer activity to gain valuable insights about trends, performance, and opportunities in native advertising. Here’s a sneak peek stat: Mobile had a 106% higher CTR than Desktop in 1H 2020, so if you’re not adjusting your strategy to mobile, you’re missing out! (Reminder: check out bidtellect.com/resources/ for more research and case studies!)

What’s Next For Brand Safety, Social Budgets, and WFH?

For this week’s Bidtellect Beat: Digital Edition, I sat down with Bidtellect’s SVP of Sales Terah Bocchi to talk changes in the digital advertising industry post-pandemic, how brand safety needs have amplified, shortfalls of social media, and the importance of adjusting creative in a fast-paced world. Plus, how virtual selling and work from home can be a challenge, but also has some positives to it. Give this a watch!

Surprise: Pandemic Causing Changes to Current Advertiser-Agency Relationship

Namely, according to this Digiday article, increased budget cuts and performance pressures are causing brands and agencies to reevaluate. One downside is corner-cutting: “…Agencies are having to do so much work with fewer people that there’s a tendency to default to the simplest plans, which usually means buying [the] most ads from either Google or Facebook.” (We didn’t say it!)  Some have considered in-housing, but the costs of that are too high. For most, flexibility and the ability to test different models according to a number of possible scenarios is key. “Marketers don’t expect things to stop changing but they are looking to feel confident — and find stability.”

Good News: The Crown Returns, Giving Goes Up, A Pup Salesman

The Crown released their first Season 4 teaser trailer and the show officially returns November 15! Any other fans? The upcoming season will feature storylines about Princess Diana and Prime Minister Margaret Thatcher.  I’m obsessed and cannot wait. Some more good news: reports show that people are giving to charities more during the pandemic. And this adorable street dog in Brazil kept showing up to a car dealership, and he’s now officially a car salesman. My heart!

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