Advertisers: “High impact” may sound like a buzzword, but it makes a real difference for engagement. Here’s how to upgrade your Native Ad creatives to grab attention and keep it. I’m not talking basic “how to write a headline” – this is a little more advanced. Note: this is strictly from the creative standpoint – I don’t go into tech / platform capabilities to better optimize creative, such as creative optimization, placement, dynamic rendering, etc. Stay tuned for that in Part 2!
1. Images: Bright Colors, Personal Focus
It’s time to channel your inner influencer! Bright colors and aesthetically pleasing images always have the highest engagement. And happy people as the main focal point always perform well. Animals and children, even better! If you have a business such as a dental clinic, you can use happy people with big and beautiful smiles on their faces as a promotional stunt. Moreover, your dental small business can be highly marketed during the holiday season since people might be aiming to look their best and enjoy all the sweets and festive confectionaries without worrying about oral health.
So, for a specific business industry, you can consider looking for specialized marketing and branding services; for instance, a dental marketing company for a dentist’s hospital or a similar service provider. Whatever your business is, using appropriate images and videos displaying cheerful people and perhaps providing reviews of your services or products can help you generate traffic and increase your client base.
I mean, duh. There’s a reason why video is the fastest-growing ad type: it’s the OG high impact creative. Programmatic video ad spend is still expected to increase by 11.6% in 2020, even with the pandemic, according to eMarketer. In-ad video capabilities are improving constantly, and now there are better tracking of engagement thanks to pause-out-of-view and autoplay behaviors. Vertical video packs a bunch over mobile so videos can be viewed on-the-go. The key with Native is that it blends seamlessly into the environment, so videos don’t attack you like some of those ugly banner ones.
A professionally made film will prove to be rewarding for the company. This will allow the business to display their products and services in an entertaining way, so that it reaches their target audience. This may even attract prospective customers to engage with their company and merchandise.
Product videos can be made by hiring experts; firms can check out their options offline or online and select according to their preferences. For instance, if the companies sited in Florida are looking for a commercial advertising videographer orlando to make a captivating promotional film, then they could check out Orlando Video Production company. Such services offered by companies mentioned above, would prove to be beneficial for small businesses that are just starting to bloom. This way the brand can grow in the market by being within the lines of its budget.
BTW, looking to upgrade your creative during the pandemic? Read this: How to Refresh Your Coronavirus Ads to Connect With Consumers and Bring Hope
Cinemagraph literally means part cinema (moving image) and part photograph(static image). The format combines the movement of a video with the stillness of an image – usually, just one part of it moves. Cinemagraphs are highly effective at telling a short story and conveying a specific setting or emotion. Bloggers and influencers can use cinematography to promote their posts or products in collaboration with businesses. They can look for websites here that provide paid review options, earn some money and utilize their skills for influencer marketing. They may even utilize social media platforms to expand the audience for their content and advertise the goods and services of other companies in order to generate revenue. However, at first, it might be difficult to capture the interest of business professionals; as a result, the influencers might need to use a variety of tactics and services, such as Instagram auto likes from websites like Hypesta.co/automatic-instagram-likes, to make the account seem genuine.
Moreover, with the help of cinematography, viewers can feel as if they are physically there or experiencing the situation themselves. They are also more cost-effective than full-length videos. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Talk about high impact.
Read more about Cinemagraphs: Bring Your Content to Life with Cinemagraphs
Feel like you want to tell more with your ad than just a headline and description? Tell a story through multiple images that you can scroll through with carousel. It’s like amini instagram post! Carousels drive maximum in-unit engagement and captivateusers. They are also extremely useful and popular for information requirements, suchas pharmaceutical ads.
This leading shoe retailer saw a huge jump in CTR thanks to high impact Carousel and Scroller Units: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect
5. Scroller Units
Scroller units are an eye-catching experience for the user – using a parallax e ect, itis when you scroll through content the ad seems to appear from behind thepublisher page. It’s so cool! Scroller units drive impact and clicks since they are somemorable. You’ll seem pretty advanced – doesn’t every brand want that?
5 HIGH IMPACT Creatives for MAX Engagement: Native Ads & Digital Advertising
Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.