Hello, Bidtellectuals!

Congratulations to Bidtellectual of the Week Lindsey Morgenthaler, whose clients and colleagues alike sing her praises!

All-Hands Goes Virtual

This week, Bidtellectuals have gathered “virtually” each afternoon for our annual All-Hands! Usually, the team gathers for a few days of fun in sunny South Florida, but this year looked a little different (i.e. through a Zoom camera). The theme of presentations has been “The Journey of an Ad:” how each department and platform capability contributes to the journey and successful placement and performance of an ad through Bidtellect’s platform. And check this: we broke into teams to come up with a fun “commercial” for Bidtellect. Take a peek at one team’s final product! Get ready to smile.


Beauty and the Coronavirus

Yes, the industry felt a hit at first, but a shift in popularity to skincare, the “affordable luxury” mentality, and the desire to feel good even in a crisis has helped the industry rebound and more. Expect a permanent shift to ecommerce or hybrid models for customers post-pandemic. Now is the time to build out content to inspire shopping online and expand those digital channels to reach more now. In the words of Elizabeth Taylor: “Pour yourself a drink, put on some lipstick, and pull yourself together.” And read this.

eMarketer: Identity 2020

If you’re looking for a good run-down of the changes to cookies, ad IDs, and any other regulations taking aim at tracking this year: this is it. Don’t worry, eMarketer also surveyed marketers across the country about how they’re handling it. Surprise: compliance and data regulation will be taking up most of their attention: 60% of respondents will increase spend/emphasis on use of first-party data (IAB via eMarketer). More concerning, though, is that fewer than one-third of data professionals in North America were actively testing and investing in new solutions as of May, per IAB via eMarketer. So we’re heading towards a cookieless future, but most of the industry is about to be like, “Sorry, the dog ate my homework.”

Drones: Covid Tests of the Future??

And on the Covid-testing front: those eager to ????y to Hawaii might be happy to hear that United Airlines passengers can take a rapid test at the San Francisco Airport starting on Oct. 15. Travelers who test negative will be able to skip Hawaii’s 14-day mandatory quarantine BUT will have to foot the $250 bill. (And those who test positive won’t be able to board.) Want to test at home? No problem! Walmart is offering at-home Covid-19 testing kits by drone thanks to a new partnership with Questa Diagnostics and DroneUp. There are a few caveats, but in a blog post, Walmart said it will begin trial deliveries of Covid-19 collection kits starting Sept. 22 in NorthLas Vegas, with Cheektowaga, N.Y., to follow in early October. And if you’re feeling really confident: Royal Caribbean and Norwegian Cruise Lines released new safety procedures and hope to set sail by October 31st!!!! No more buffets, but lots of testing.

Stay safe, friends,


Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!

Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.