Best Practices for Your Holiday Campaigns
Yes, we have more holiday content for you (!). Our Top 3 Holiday Best Practices for digital advertisers and Holiday Creatives Naughty and Nice List give you our top advice for maximum performance and return on your holiday campaign investment, including how to scale, which images to choose, and the device to focus on. This year will look a lot less like this, and start a lot earlier. So get those campaigns (and sales) going.
How the Current Climate is Shaking Up the Fall Ad Marketplace
No traditional back-to-school season, ambiguity around the super bowl, earlier holiday shopping… Advertising (along with the world) is in flux, and it’s leading to real shake ups at agencies. According to Digiday, it could be “doom and gloom” (I mean, U.S. TV advertising for back to school is down 70% so far this year compared to last year, according to Kantar) or it could lead to necessary changes, like accelerating creative messaging. Ads created six months ahead of time might not be relevant anymore. We discussed this very topic with Bidtellect SVP of Sales Terah Bocchi around brand safety and changes post-pandemic. Advertisers need to be ready to adjust messaging at a drop of a hat with how rapidly news and trends change.
eMarketer: US Ecommerce Sales Grew by Nearly a Third in Q2
eMarketer reported new data on US ecommerce sales; it’s both a good prediction for the holiday shopping season and, perhaps, a sigh of relief. We’ve said it before and we’ll said it again: ecommerce thrived during the pandemic. Under stay-at-home orders, US consumers shopped heavily online: In Q2 2020, US retail ecommerce sales grew by almost a third (31.8%) from the previous quarter, or 44.5% year over year, per the US Census Bureau of the Department of Commerce (DOC) (eMarketer). That’s $211.51 billion in Q2 2020, up from $160.41 billion in Q1 2020. eMarketer estimates that ecommerce will make up 14.5% of US retail sales this year, up from 11.0% in 2019—the largest year-over-year increase since 2008.
Good News: It’s a long weekend.
Labor Day pays tribute to the contributions and achievements of American workers and is traditionally observed on the first Monday in September. It was created by the labor movement in the late 19th century and became a federal holiday in 1894. It often unofficially marks the “end of summer.” (But is this really the end of summer? What are seasons?) Enjoy!
Stay safe, friends,