This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Helgi Ragnarsson, our quiet hero.
And congratulations to our Halloween Costume Winners Suchita, Carolina, and Mitch!

The Latest:

  • Bidtellect CEO Lon Otremba was interviewed by the founder of Digital Capital Advisors on their podcast about adapting to change this year and how Bidtellect weathered the crisis. Give it a listen here.
  • Forbes featured Lon in their latest piece 11 Smart Ways To Adapt Marketing Campaigns This Holiday Season. His tip? Start early (that means now!) and adjust messaging to the changing times. 
  • Trick or Treat! It’s Halloween, but don’t get tricked into these traps when planning campaigns or choosing a programmatic partner. Creep it Real with our Halloween Onesheet.

The Election: Digital Ad Spend 

  • The Trump Campaign spent big in the first half of the year, but has scaled back. After spending significantly on display and native during the first half of 2020, the team scaled back on programmatic starting in August, down to nearly zero in September and October (Adomik via Adexchanger).
  • Roles reverse: Meanwhile, the Biden campaign has scaled up the second half of the year. The Biden campaign was the top programmatic advertiser in the United States, primarily on video, in August, September and throughout October, Adomik found. In September, 80% of Biden’s programmatic spending through SSPs, both in open auctions and via direct deals, went to in-stream video at a CPM of just under $10 (Adomik via Adexchanger).
  • If Biden were a brand, he would have been the top spender on video in August ahead of Microsoft, Sony, Amazon and pharmaceutical company Sanofi (Adomik via Adexchanger). 

Around the Web: Media, Agencies, and Apple Privacy News

  • 3 Key Trends Shaping the Media Landscape this Year, according to eMarketer‘s latest report: Ownership of PCs and Tablets is declining in many countries; Digital video continues to close the gap with broadcast TV; The pandemic is likely hastening the decline of print media.
  • It’s no secret that the Covid-19 crisis forced many of our partners and friends in the advertising industry to suffer through some tough changes. A new report from Forrester estimates that a total of 35,000 agency jobs will be cut this year in the U.S. Salt in the wound: the report predicts that 11% of digital, creative and media agency tasks in the U.S. will be automated by 2023 (Forrester via Adweek).
  • Many are calling Apple’s new privacy changes “extreme” and “much stricter than the Ad Tech industry expected.” Mobile App developers will now be required to ask users for permission before using their data to track them across third-party websites and apps. The changes should go into effect sometime in 2021 (Digiday).

Good News: SHRED with Bidtellect

Need a good workout? Bidtellect has partnered with Sydney Miller of SYDFIT Wellness to bring you weekly workouts on Wednesdays! Join us for a music-driven cardio, strength, and restorative workout. 

Add your email address to get a sweat in, on us. (You’ll be eating a lot of candy this weekend, anyway!)

Stay safe, friends!

Charlotte 

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

Hello Bidtellectuals!

This week’s Bidtellect of the Week goes out to all those in leadership positions in honor of National Bosses Day!

Quibi Quits
Ah, alas. Short-form is now short-lived. Quibi launched on April 6th with megacelebrities and a massive amount of content in tow. The new streaming app was meant to be the ideal form of scripted content for viewers on-the-go: 5-10 minute bite-sized episodes meant to be watched on the train or waiting in line for co􀃠ee. Content for “in-between moments,” according to execs. But Quibi launched right as the coronavirus pandemic hit its peak in the United States; offices closed and all forms of commuting ceased. There were no more in-between moments, only long unending days or extremely jam-packed stressful ones. Quibi didn’t release any official numbers, but they evidently didn’t hit their projected 7.5 million paid subscribers by year’s end, and advertisers experienced significant under deliveries.”Quibi published an open letter to employees, writing that they had exhausted every option and apologized. They are “winding down the business and looking to sell it’s content and technology assets.”

Pinterest Peaks
Meanwhile, image-sharing and inspo site Pinterest is having a much bigger year than planned. At the start of the pandemic, users turned to the app to assist in hunkering down: “It was cooking, kids’ activities, building out their home office and home fitness,” according to Chief Revenue Officer Jon Kaplan. Later, the platform became an escape and hope-filled inspiration board for the future. The platform’s monthly users grew more than 40% in the second quarter to 415 million. The expansion is led by new international users (50% growth rate) and Gen Z users, who are joining the platform at twice the rate of people older than 25.

 

eMarketer’s Latest Report Predicts eCommerce Holiday Cheer
This year, the already cost-conscious consumer will be looking to keep their holiday spending in check, as well as avoid brick and mortar locations. But fear not: ecommerce saves the holidays! Its growth will make up for the expected declines at brick-and-mortar retail. Cyber Monday will be the biggest online spending day in US history with sales of $12.89 billion, up 38.3% from last year. Black Friday is expected to be the second-biggest, with sales anticipated to increase by 39.4% to $10.20 billion, while Thanksgiving will see a dramatic 49.5% sales growth rate.

Good News:
Reese’s Made a Trick-or-Treat Robot Don’t want to get close to a potential germ-filled child during trick-or-treating this year? Reese’s might send you it’s 9-foot robotic trick-or-treat door that dispenses king-size Peanut Butter Cup candy bars along with smoke, lights, and a Halloween soundtrack. Other Halloween adaptations: Mars Wrigley unveiled an app called Treat Town, which lets users across the country virtually trick or treat with each other throughout October. Krispy Kreme also developed a “reverse trick or treat” promotion. Spooky!

Stay safe, friends!
Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

Hello, Bidtellectuals!

Congratulations to Bidtellectual of the Week Lysa Vincent! We appreciate all you do for us.

Amazon Prime Day Announced, Sales Up the Wazoo

Amazon announced its Prime Day will be October 13th and 14th this year! In 2019 and years past the deal day was held in July, but the pandemic changed this year’s plans (said everyone in the world). Amazon joins the likes of Target and other major retailers who have started holiday sales earlier and earlier, appealing to consumer cost and in-store shopping concerns. eMarketer even released its first-ever PrimeDay forecast, anticipating that the day “will shake up the entire retail landscape heading into the holidays.” eMarketer forecast Prime Day sales will increase 43%from last year’s event, and Echo and Fire TV devices along with home appliances are predicted to be the top sellers. If you haven’t yet solidi􀃕ed your holiday advertising campaigns, read our best practices here.

QSR: Fast Food Successes, Struggles, and Travis Scott

QSR has been out here crushing the pandemic, but not without its bumps. Brands that relied heavily on morning commuters and eat-in consumers suffered the most, while brands that maximized digital channels, at-home delivery, and promotional content flourished. Not to mention McDonald’s buzzy campaigns with Travis Scott and J Balvin. The key to continued success will be to think digital, target locally, and create content. Read the full analysis and takeaways for marketers here.

Webinar Alert: Data and the Multi-Cloud Future

Companies that are not innovating with data are in danger of being disrupted. Bidtellect CTO Mike Conway will be chatting with Constellation Analyst VP Doug Henschen on the next generation of analytical platforms, the agility and flexibility of cloud options, and steps to take now. It’s October 15th at 11 am EDT. Sign up here.

Good News: A T-Rex Fossil Just Sold

I mean, seriously, up your collecting game. An anonymous buyer just paid $32 million for a complete T. rex fossil, making it the biggest dino fossil sale ever. (The last record was $8 million in 1997.) You think it has its own room? In the meantime, I found this faux T-Rex head on Etsy that coincidentally has been sitting in my cart for two weeks (it’s like I have ESPN or something).

Stay safe, friends!

Charlotte

 

via GIPHY

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

Bidtellectuals Share Their Fav Beauty Products for WFH

Bidtellectuals Share Their Fav Beauty Products for WFH

A lot of you have been asking about my skincare routine… With all this talk of beauty and the pandemic, I asked Bidtellectuals: Did you discover a new beauty or skincare product this quarantine? Or have a go-to product to keep you feeling great for working from home? A must-have? These are their favorite products, newly discovered or otherwise, that keep feeling their very best. Check them out and let us know if you discover a new fave!

L’Oréal Root Cover-Up

“I have not been able to get my roots done as much as I would like. And let’s face it, the stress of working from home, online school and everything is increasing those pesky sprouts of gray hair. I went through a few high-end sprays but found L’Oréal’s works the best and is most affordable.”

Missy Steiner, VP of Marketing

Andalou AGE DEFYING AVO COCOA SKIN FOOD MASK

“One of my favs. Even the husband can see a difference once I wash my face.”

– Heba Bata, Senior Sta Accountant

Cucumber Witch Hazel Toner

This stuff is AMAZING. Keeps the skin feeling cool, clean, and moisturized. The cucumber scent is v soothing. P.S. Ditch the single-use cotton rounds. Apply with a reusable cotton round and save the environment!

– Ashley Ashley Gennarelli, Senior Strategic Account Manager

Lifeline Skin Care Recovery Night Moisture Serum

I love this product because of how great it is for my skin. It is literally my botox in a box!!! You have to use it for 3 months before you see the difference, but I promise that all my peeps who I shared it with – LOVEIT!!!

– Lisa Friedman, Director of Sales, East

PRISM 20% AHA + 5% BHA Exfoliating Glow Facial

“I love this!”

– Terah Bocchi, SVP of Sales

SUNDAY RILEY Luna Retinol Sleeping Night Oil

“I discovered this sleep oil during the sale. I love it! After just one week of use, two people commented on how great my skin looked. It doesn’t go on greasy, which I like, and makes my skin look brighter and smoother in the AM.”

Ashley Mickelwaite, Senior Strategic Account Manager

Peter Thomas Roth Pumpkin Enzyme Mask EnzymaticDermal Resurfacer

“Great for a dull day and you need a pick me up.”

– Heba Bata, Senior Sta Accountant

Estée Lauder Double Wear Radiant Concealer

“This is my FAVORITE concealer and the best for that “no makeup” (clearskin) look. Easily covers up redness and under-eye circles when I’m tired. Perfect for a quick touch up before a Zoom call!”

– Charlotte Otremba, Sr. Manager of Communications and Marketing

Honest Mascara

“One of the perks of COVID and having to WFH is that I don’t have to wear makeup every day…but a must-have beauty product for me is my HonestMascara. I have tried so many different brands/price points and this $16mascara works better than any of them! I have short lashes, and this product definitely boosts lash length. A must-have in your makeup bag!”

– Lysa Vincent, Senior Strategic Account Manager

Ring Light

Do not (go on video) Slack on (without) this. Do you have Zoom burnout? I literally could be the only one at Bidtellect using Snapcam filters to boost my skin etc. BUT, ok, this mini Ring light clips on to your computer or phone and it TOTALLY MAKES A DIFFERENCE. (PS. Don’t forget to “Touch up my appearance” in Zoom preferences).

– Missy Steiner, VP of Marketing

Care by Design CBD Topical

MY BACK HURTS. Ok, well it used to hurt SO MUCH working from home. I have had moved around my house – from the kitchen stools to the couch, to a desk, nothing helped. My friend told me about this topical cream and literally, instantly my back started to feel so good.

– Missy Steiner, VP of Marketing

Sonia Kashuk Rose Quartz Roller

Pop this in the fridge for a bit and roll away. It’s great for reducing inflammation and feels amazing. Really effective and calming.

– Carissa Parrish, Director of Sales, East

Mei Apothecary Jade Gua Sha Facial Massage Tool

“If you don’t know how to use a gua sha tool, follow @noyskincare onInstagram. Enjoy your natural facelift and massage!”

– Carissa Parrish, Director of Sales, East

Hopefully, some of these beauty, skincare, makeup, or self-care items struck your fancy! Treat yourself. You deserve it.

By the way – we’re adding new videos every week to our YouTube channel! Stay up-to-date with the latest industry trends.

COVID’s Impact on BEAUTY: 5 Tips for MARKETERS

 

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Beauty Recs, CCPA Enforcement, NFL & Alcohol Sales

This Week in Digital Advertising: Beauty Recs, CCPA Enforcement, NFL & Alcohol Sales

Hello, Bidtellectuals!

Happy October! It’s officially spooky season! Congratulations to Bidtellectuals of the Week: Team All-Hands Courtney Bonkowski, Missy Steiner, and yours truly. And congratulations to all Bidtellectuals for an amazing four days of virtual learning and bonding!

COVID’s Impact on Beauty: Take 2

Last week, we shared our research on COVID-19’s impact on the beauty industry and the shift to ecommerce. Check out our video with 5 tips and takeaways for marketers. Here are a couple of hints: consumers are investing in skincare, “affordable luxuries,” and are increasingly comfortable buying online. Shift your dollars to a performance digital strategy! AND we asked Bidtellectuals for their favorite beauty products they discovered during the quarantine. Brighten up your WFH routine, gorgeous!

COVID’s Impact on BEAUTY: 5 Tips for MARKETERS

Bidtellectuals Share Their Fav Beauty Products for WFH

CCPA Enforcement Has Begun

It’s timeeeeeee! At the stroke of midnight (maybe) on July 1st, the California AG’s office sent a series of warning notices to businesses for alleged violations of the CCPA. The businesses have 30 days to cure their violation before the AG takes any action. Unclear if they’ve done anything yet. “We’re watching and we’re aware [and]looking to see how the industry is responding,” said Lisa Kim, a deputy attorney general in the privacy and enforcement protection unit of the consumer law section at the California Department of Justice.

NFL Postponed a Game, Alcohol Hoarding Has Begun

Name a stronger duo. Due to some positive COVID-19 tests (who is surprised?), the NFL has postponed its first game: this Sunday’s Tennessee Titans vs. PittsburghSteelers. The season went o􀃠 without a hitch for three weeks until this, though!

Meanwhile, alcohol consumption has skyrocketed—at home, that is. In March and April, among purchases made at liquor, grocery or convenience stores, spirit sales were up 34%, wine sales 30%, and beer, cider, and malt beverages 20%, according to Nielsen. Meanwhile, my favorite alcohol delivery service, Drizly, has dubbed March 15to April 30 the “Covid Stocking Period.” The top five liquor brands sold on the platform were Tito’s, Bulleit, Casamigos, Jameson, and Jack Daniels. Red and white wine took the top spot ahead of vodka in categories. Classy!

Quarantine Cocktail Recipes to Spice Up Your Routine

Good News

If you haven’t yet read about Tanqueray, the breakout Humans of New York star with the incredible story (and storytelling), click here. Talk about inspiring. More inspiring, founder and photographer Brandon Stanton set up a donation line to help fund her end of life care. HONY fans delivered: they raised over $2.5 million.

Stay safe, friends,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress