COVID’s Impact on Beauty: Take 2
Last week, we shared our research on COVID-19’s impact on the beauty industry and the shift to ecommerce. Check out our video with 5 tips and takeaways for marketers. Here are a couple of hints: consumers are investing in skincare, “affordable luxuries,” and are increasingly comfortable buying online. Shift your dollars to a performance digital strategy! AND we asked Bidtellectuals for their favorite beauty products they discovered during the quarantine. Brighten up your WFH routine, gorgeous!
COVID’s Impact on BEAUTY: 5 Tips for MARKETERS
CCPA Enforcement Has Begun
It’s timeeeeeee! At the stroke of midnight (maybe) on July 1st, the California AG’s office sent a series of warning notices to businesses for alleged violations of the CCPA. The businesses have 30 days to cure their violation before the AG takes any action. Unclear if they’ve done anything yet. “We’re watching and we’re aware [and]looking to see how the industry is responding,” said Lisa Kim, a deputy attorney general in the privacy and enforcement protection unit of the consumer law section at the California Department of Justice.
NFL Postponed a Game, Alcohol Hoarding Has Begun
Name a stronger duo. Due to some positive COVID-19 tests (who is surprised?), the NFL has postponed its first game: this Sunday’s Tennessee Titans vs. PittsburghSteelers. The season went o without a hitch for three weeks until this, though!
Meanwhile, alcohol consumption has skyrocketed—at home, that is. In March and April, among purchases made at liquor, grocery or convenience stores, spirit sales were up 34%, wine sales 30%, and beer, cider, and malt beverages 20%, according to Nielsen. Meanwhile, my favorite alcohol delivery service, Drizly, has dubbed March 15to April 30 the “Covid Stocking Period.” The top five liquor brands sold on the platform were Tito’s, Bulleit, Casamigos, Jameson, and Jack Daniels. Red and white wine took the top spot ahead of vodka in categories. Classy!
If you haven’t yet read about Tanqueray, the breakout Humans of New York star with the incredible story (and storytelling), click here. Talk about inspiring. More inspiring, founder and photographer Brandon Stanton set up a donation line to help fund her end of life care. HONY fans delivered: they raised over $2.5 million.
Stay safe, friends,
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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.