Hello, Bidtellectuals!

Happy October! It’s officially spooky season! Congratulations to Bidtellectuals of the Week: Team All-Hands Courtney Bonkowski, Missy Steiner, and yours truly. And congratulations to all Bidtellectuals for an amazing four days of virtual learning and bonding!

COVID’s Impact on Beauty: Take 2

Last week, we shared our research on COVID-19’s impact on the beauty industry and the shift to ecommerce. Check out our video with 5 tips and takeaways for marketers. Here are a couple of hints: consumers are investing in skincare, “affordable luxuries,” and are increasingly comfortable buying online. Shift your dollars to a performance digital strategy! AND we asked Bidtellectuals for their favorite beauty products they discovered during the quarantine. Brighten up your WFH routine, gorgeous!

COVID’s Impact on BEAUTY: 5 Tips for MARKETERS

Bidtellectuals Share Their Fav Beauty Products for WFH

CCPA Enforcement Has Begun

It’s timeeeeeee! At the stroke of midnight (maybe) on July 1st, the California AG’s office sent a series of warning notices to businesses for alleged violations of the CCPA. The businesses have 30 days to cure their violation before the AG takes any action. Unclear if they’ve done anything yet. “We’re watching and we’re aware [and]looking to see how the industry is responding,” said Lisa Kim, a deputy attorney general in the privacy and enforcement protection unit of the consumer law section at the California Department of Justice.

NFL Postponed a Game, Alcohol Hoarding Has Begun

Name a stronger duo. Due to some positive COVID-19 tests (who is surprised?), the NFL has postponed its first game: this Sunday’s Tennessee Titans vs. PittsburghSteelers. The season went o without a hitch for three weeks until this, though!

Meanwhile, alcohol consumption has skyrocketed-at home, that is. In March and April, among purchases made at liquor, grocery or convenience stores, spirit sales were up 34%, wine sales 30%, and beer, cider, and malt beverages 20%, according to Nielsen. Meanwhile, my favorite alcohol delivery service, Drizly, has dubbed March 15to April 30 the “Covid Stocking Period.” The top five liquor brands sold on the platform were Tito’s, Bulleit, Casamigos, Jameson, and Jack Daniels. Red and white wine took the top spot ahead of vodka in categories. Classy! Despite the rise in alcohol sales and people staying inside, it is incredibly important that people drink responsibly and do not take it upon themselves to drive drunk as it could cause many accidents, some even fatal. If this was to happen then the need for a Harrisburg criminal defense lawyer or one like it, will be essential to talk them through what will happen next and what they could be facing in court. But it is best to stay inside and away from the wheel.

Quarantine Cocktail Recipes to Spice Up Your Routine

Good News

If you haven’t yet read about Tanqueray, the breakout Humans of New York star with the incredible story (and storytelling), click here. Talk about inspiring. More inspiring, founder and photographer Brandon Stanton set up a donation line to help fund her end of life care. HONY fans delivered: they raised over $2.5 million.

Stay safe, friends,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.