Hello, Bidtellectuals!

Congratulations to Bidtellectual of the Week Lysa Vincent! We appreciate all you do for us.

Amazon Prime Day Announced, Sales Up the Wazoo

Amazon announced its Prime Day will be October 13th and 14th this year! In 2019 and years past the deal day was held in July, but the pandemic changed this year’s plans (said everyone in the world). Amazon joins the likes of Target and other major retailers who have started holiday sales earlier and earlier, appealing to consumer cost and in-store shopping concerns. eMarketer even released its first-ever PrimeDay forecast, anticipating that the day “will shake up the entire retail landscape heading into the holidays.” eMarketer forecast Prime Day sales will increase 43%from last year’s event, and Echo and Fire TV devices along with home appliances are predicted to be the top sellers. If you haven’t yet solidi􀃕ed your holiday advertising campaigns, read our best practices here.

QSR: Fast Food Successes, Struggles, and Travis Scott

QSR has been out here crushing the pandemic, but not without its bumps. Brands that relied heavily on morning commuters and eat-in consumers suffered the most, while brands that maximized digital channels, at-home delivery, and promotional content flourished. Not to mention McDonald’s buzzy campaigns with Travis Scott and J Balvin. The key to continued success will be to think digital, target locally, and create content. Read the full analysis and takeaways for marketers here.

Webinar Alert: Data and the Multi-Cloud Future

Companies that are not innovating with data are in danger of being disrupted. Bidtellect CTO Mike Conway will be chatting with Constellation Analyst VP Doug Henschen on the next generation of analytical platforms, the agility and flexibility of cloud options, and steps to take now. It’s October 15th at 11 am EDT. Sign up here.

Good News: A T-Rex Fossil Just Sold

I mean, seriously, up your collecting game. An anonymous buyer just paid $32 million for a complete T. rex fossil, making it the biggest dino fossil sale ever. (The last record was $8 million in 1997.) You think it has its own room? In the meantime, I found this faux T-Rex head on Etsy that coincidentally has been sitting in my cart for two weeks (it’s like I have ESPN or something).

Stay safe, friends!




Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!

Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.

Bidtellectuals Share Their Favorite Summer Reads

Need a new book? Bidtellectuals share their favorite summer reads and book recommendations to get lost in.

This Week’s Newsletter: Pour Yourself a Glass – It’s Almost Time for Back to School

This Week in Digital Advertising: August 19th, 2021