This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups
Congratulations to Bidtellectual of the Week Courtney Bonkowski!
Big news: Bidtellect announced Generation 5.0 of its nDSP. This is a huge accomplishment and a culmination of 2+ years of platform advancements. The work of our product and technology teams, along with all those who worked tirelessly to anticipate the needs of clients and industry shifts, have led to the creation of one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space.
Coronavirus Crisis: Resource Hub
Since the coronavirus crisis upended life in the United States and Canada in March, Bidtellect has been tracking its effect on industries, advertisers, and consumer habits. Now, you can access all of the research, best practices, and resources related to coronavirus in one place: our Coronavirus Crisis Resource Hub.
Need to adjust your strategy to shifting consumer travel? Check out the hub. Need to adjust creative messaging to resonate with consumers without sounding like a downer? Check out the hub. Growing quarantine beard? Drinking at noon? Check out the hub. There are research reports, one sheets, blog posts, videos and more.
eMarketer’s Forecasting Shocks
I’d trust eMarketer to predict my own life projection before anyone else, but even coronavirus shook up my Research Romeo’s 2020 predictions. In their latest report, eMarketer broke down which industries and trends are swaying from their initial pandemic predictions. Here are some highlights:
- Retail ecommerce is crushing projections, but brick & mortar has come up short
- More US adults than predicted will participate in digital banking this year
- Adults in the US will spend 64 more minutes with social media per day than originally predicted. This might as well be a call for trend setters in social media to seek the assistance of Facebook like bot, to help deliver the content to the right audience.
- Other Booms: Smartphone use, Digital Video, TikTok, Mobile Proximitity Payments, Food & Bev Ecommerce, Click & Collect. All of these are taking off, whether users are researching on how they can “Grow your TikTok” or looking into the best way to create professional digital videos, they are seeing what is available to them and how they can use it for their benefit. Social media platforms like Facebook, Instagram and the most recent one; TikTok, have turned out to be great advertising platform for brands. With the craze of TikTok nowadays, businesses prefer advertising on the platform with the help of marketing firms who can collaborate with creators and create unique ads (such as these TikTok ad examples) to advertise their products.
Facebook Strikes Again
Well, this is fun. For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data. The cause? A code error undercounted reached conversions in conversion lift tests by several thousand advertisers between Aug. 15, 2019, and Aug. 31 of this year.
Advertisers use conversion lift studies, a free tool provided by Facebook, to measure the incrementally of their Facebook ads and make decisions about their Facebook spending. With incorrect data, those decisions would be severely compromised or incorrect. Advertisers have felt increasingly disillusioned with social media spending.
Thanksgiving 2020: A Little Different
Thanksgiving will likely lose its title as the busiest travel time of the year this year. AAA anticipates at least a 10% drop in travel – the largest one-year decrease since the Great Recession in 2008, while the CDC has urged Americans to rethink travel plans and large gatherings for the holiday.
All this to say, Thanksgiving will probably look a little different this year: maybe you’re not seeing your family, maybe dinner is over Zoom, maybe you’re still undecided. But regardless: Happy Thanksgiving my friends! From all of us at Bidtellect, we are so grateful for you and your support this year. We are sending extra love to all of those who weathered tragedy and trials this year. May 2021 be the best year yet.
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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.