Hello Bidtellectuals!

The celebration of Hanukkah is underway! Sending a Happy Hanukkah to all those who celebrate!

Congratulations to Bidtellectual of the Week Carolina Escobar, who fights for the very best user experience on our platform each day!

SPO: The Future Is Already Here. What’s Holding Us Back?

These days, there are more hops in the programmatic supply chain than a well-crafted IPA.  In one PwC study, 15 advertisers had nearly 300 distinct supply chains to reach 12 publishers. Craig Aron, Bidtellect SVP of Growth and Strategic Business Development, dives into the issue on Adexchanger: the answer is already here, but there’s one thing holding the industry back. Read the piece here.


On 2021: Colors of the Year and eMarketer Predictions (and Facebook)

  • eMarketer released its 10 Key Digital Trends for 2021 and there’s nothing too surprising: privacy will still be on everyone’s minds, with an emphasis on first-party data and new targeting techniques. It’s also stark reminder that things won’t be “bouncing back to normal” anytime soon. Digital events will reign, as will streaming and social entertainment.

  • We’ll still all be talking about Facebook in 2021, since the FTC just sued the social media giant for monopolization and years-long anticompetitive practices to maintain its dominance.

  • And Pantone announced 2021’s colors of the year: “Ultimate Gray” and “Illuminating” Yellow. Apparently they signal natural strength and positivity.  We’ll take it.


Adexchanger’s Programmatic Power Players

It’s the the digital marketing industry’s first searchable guide to the best agencies, tech providers and partners in the business. Bidtellect earned a spot on the coveted list and we’re in great company! Check it out here.

Bidtellectual Spotlight: 

Katie Broussard Makes a Difference for Dallas Children This Holiday Season

As Chair of the hugely popular annual Cookies & Castles fundraiser, Katie Broussard would usually be gearing up for a big day of decorating. Instead, the event benefitting Scottish Rite for Children Orthopedic hospital in Dallas, TX has had to adapt to the pandemic with a whole new operation.

Read more about her amazing work here.

Katie Broussard and Co-Chair Cookies & Castles Event Scottish Rite

Good News: Taylor Swift, Secret Santa, Workouts on Us 

Everyone: 2020 can’t get any worse
Taylor Swift: Hold my drink

  • Taylor Swift dropped a second surprise album at midnight and it’s giving us all the feels.

  • Elfster is the coolest virtual Secret Santa and its underway here at Bidtellect! We highly recommend it for teams big or small. We also loved Holiday Trivia yesterday on Kahoot! Thanks to Courtney for organizing!

  • Bidtellect is offering a free workout class this Wednesday at 12pm EST! (See below!) It’s been a hit – don’t miss out!


Stay safe, friends,


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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.