At the beginning of this week, we celebrated Martin Luther King, Jr., who fought for racial equality and the economically disadvantaged primarily through nonviolent protest movements in our country. Might I also suggest reading about Coretta Scott King, who significantly influenced her husband’s strategy and thinking, committed herself to various causes voicing underrepresented communities, and continued his legacy after his death.
Congratulations to Bidtellectual of the Week Marcos Vladimir López Castellanos!
Valentine’s Day: Campaign Strategy
Valentine’s Day will be here before you know it, but before you write off this holiday for 2021, consider that consumers spent $1.7 billion on Valentine’s Day gifts for their PETS last year. Meanwhile, between July and August 2020, total retail sales in the United States rose by 0.6%, a worthy indicator for continued increase in ecommerce spend into 2021.
Plus, Valentine’s Day itself is evolving from a holiday for lovers-only to one celebrating any important relationship in your life.
Read the latest rundown and predictions for Valentine’s Day 2021 here, where you can also download our Onesheet for quick access. Check out our video for 5 strategy recommendations for digital advertisers.
Latest eMarketer Survey Proves Power of Content Marketing
In an August 2020 survey, eMarketer asked respondents how they would like to discover products digitally. The overwhelming response pointed to content recommendations: trends, categories, and surveys were the top three responses, while influencer marketing and smart home device recommendations fell to the bottom of the list. Creating content that offers advice, value, and expertise continues to be the most successful form of digital product discovery; be sure to distribute your content at scale effectively.
Good News: Purple Power
Regardless of where you fall politically, it’s important to acknowledge the United States elected its first woman Vice President: a historic moment. Girls growing up will now finally be able to see someone like them in one of the highest offices of power in our country. In a nod to the accomplishment, Vice President Harris wore purple, a prominent color during the women’s suffrage movement when it symbolized loyalty. Purple also symbolizes political unity, since it is a combination of the colors red and blue, or each of the respective political parties.