Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Nicholas Herbst! A superstar!

How to Shine in a Sea of Stream

Remember when Netflix delivered DVDs? Remember when we were trying to find out how torrenting works to download data? Ahh how times have changed. Now the cost of streaming services is considered a utility expense. But with so many choices (200+ streaming services!), consumers are overwhelmed and desperate for a trusted source to tell them what to watch. (It takes an average of 18 minutes for users to pick a new show! But TBH, sometimes I just give up). It is also putting a responsibility on the streamers’ shoulders to adopt some kind of Streamer Tactics and increase their viewership.

But, how can advertisers cut through the noise and reach consumers looking for a new show to watch that matches their unique interests? We combed through the data and offer winning strategy recs.


Virginia Joins the Privacy Party

Move over CCPA, CDPA the hottest newest privacy act. Last week, Virginia’s house of representatives and senate passed the Consumer Data Protection Act (CDPA). While in many ways it is stricter than CCPA and closer to GDPR, it also has a more limited definition of “consumer,” so it might not be as far-reaching as CCPA. Adexchanger breaks it down.

The Latest: WFH with Kids, Paramount+, Pharma

  • Parents share the best and worst realities of juggling WFH with kiddos in this heartwarming and funny piece in Digiday.
    The vaccines might be Big Pharma’s chance at redemption and winning over consumers.
    Speaking of streaming, ViacomCBS is pushing its new Paramount+ – a rebanded and revamped streaming service. What sets it apart from others is its cost structure: the service will have two tiers: $4.99 per month with ads, and $9.99 without.
    At a time when finance is on everyone’s mind, the industry would do well to step up its efforts to reach consumers with thoughtful educational content and contextual targeting to rebuild trust, in this op-ed.

ICYMI: On 2020: A Reflection

2020 is over, right? At least it says so on the calendar. Read CEO Lon Otremba’s thoughtful reflection on 2020: its challenges, triumphs, and lessons – and what it could mean for 2021.

Read it here: Bidtellect’s 2020: What We Did & What We Learned

Case Study of the Week: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

A major financial services partner leveraged Bidtellect’s platform capabilities for native display and video needs, tracking CPA, CTR, and VCR goals. Read how Bidtellect overcame the challenges.

Stay safe,