Hello Bidtellectuals!

Happy International Women’s Day to the inspiring and hardworking women at Bidtellect, in our industry, and around the world! Here’s to breaking glass ceilings, challenging assumptions, and celebrating achievements.

Congratulations to Bidtellectuals of the Week Jason Taylor and Helgi Ragnarsson!

WFH With Kids: Women Can Do It All, Even in COVID

Bidtellect’s beloved Terah Bocchi, SVP of Sales, penned an honest assessment of working from home with kids back in April. It all still rings true today. If your kids are still “zooming in” to school full or part-time, Terah’s piece will hit home. She offers key advice for managing what could be conflicting responsibilities, including over-communicating with your team and giving everyone some extra grace.

Read: Working From Home With Kids: An Honest Assessment

The Latest: IAB Releases New Privacy Guidelines, Online Grocery is Here to Stay

  • IAB released new technical specifications and best practices in response to changing privacy laws. The goal is to support the development of open-source and proprietary solutions as the “sunset” of third-party cookers across browsers is imminent. The new standards and guidlines are open for comment.
  • Even when everything is “back to normal,” customers will still continue buying groceries online, according to eMarketer’s latest report. US grocery ecommerce sales will increase by 17.8% year over year in 2021, meaning that digital grocery shoppers will buy about 11% more than they did in 2020. 
  • How ready are you for post-cookie? According to a July 2020 LiveRamp/Digiday survey, most publishers worldwide (57%) were already using an identity solution that will continue working post-cookie. But 38% planned to get one, and 4% said they had no such plans. Read more in eMarketer’s Publisher Ad Monetization After the Third-Party Cookie

Contextual Advertising = Answer to Post-Cookie World

If you haven’t read Mike Conway’s piece on contextual advertising, what are you wating for? After Google’s announcement, this is one way to manage the shifting climate. How do platforms adjust from third-party cookie identifiers to the cookieless world? How can they reach performance goals? Customers expect personalization and relevant recommendations, but they want to know where their data is going.

Read: Contextual advertising is key to driving performance in a post-cookies world

Case Study of the Week: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

The company’s primary goal was to build brand awareness and brand favorability for its new product line. Read how Bidtellect achieved its goal.

Stay safe,
Charlotte

Stay safe,
Charlotte