Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Andrew Sugrue!

Sick of WFH? Here’s How to Stay Productive

I’m currently writing this in the pajamas I haven’t yet changed out of, so this post was probably written FOR me. Director of Account Management Lysa Vincent shares her five tips to make working from home easier, more productive, and stress-free. From scheduling breaks to what to wear for success, including stats to back it up. Whew, ty, you’re welcome. Let’s face it, ever since we have been working from home we have all needed a little guidance (sometimes a lot more), so any help that is made available we need to grab that! For instance, if you’ve got a slow internet connection, don’t put up with it, you need to look into some xfinity internet deals to see what they can do to boost that internet and stop you from freezing during your skype meetings with your boss. One helpful tip down, a few more to go…

READ: 5 Tips to Make WFH Easier & More Productive

 

FORBES: The Social Media Pickle

Social Media is a marketer’s greatest blessing and darkest curse. How can marketers avoid embarrassing “gaffes” or going viral for the wrong reasons? Are user-generated feeds even a risk even worth taking? I mean, you and I know the answer, but Bidtellect CEO Lon Otremba weighs in on Forbes for those that don’t.

Read: Nine Effective Ways Marketers Can Avoid Social Media Gaffes on Forbes

 

This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

This Week in Digital Advertising: October 14th, 2021

Bidtellect Does Virtual All Hands & A ROBOT Case Study?!?

This Week in Digital Advertising: September 30th, 2021

Bidtellectuals Share Their Favorite Summer Reads

Need a new book? Bidtellectuals share their favorite summer reads and book recommendations to get lost in.

5 Tips to Make WFH Easier & More Productive

Lysa Vincent shares her five tips to make working from home easier, more productive, and stress-free. From scheduling breaks to what to wear for success.

SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Missy Steiner

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

Bidtellect CTO Michael Conway Talks Career Path

Bidtellect Chief Technology Officer Mike Conway sat down with CIO Professional Network to discuss his career path, successes at Bidtellect, and the importance of working with others. Fun tidbit: can you guess his top book recs for leadership in tech? One is Start with Why by Simon Sinek.

“One of the many things that I have learned over my lifetime experiences, whether it be from going to a military college, coaching a football team, or running an organization, is that you cannot do things alone. It is important to rely on other coaches and mentors and their sharing of their own experiences. True growth comes from these relationships.”

Read: CIO Spotlight: Michael Conway, Chief Technology Officer of Bidtellect on the National CIO Review

ICYMI:

  • It begins: Criteo has started testing the SSO solution OpenPass that will serve as the consumer-facing component of Unified ID 2.0, aiming to use email as an alternative to third-party cookies.
  • Are you up to date on the CAID drama? CAID is the state-backed China Advertising Association’s overt attempt to bypass Apple’s upcoming AppTrackingTransparency (ATT) policy. And the Chinese arms of Nielsen, Deloitte, PwC and P&G are all coming in for the assist. Talk about a headache an Apple a day can’t cure.
  • Google’s recent press release on the deprecation of third party cookies offered little in the way of new information. Worse, they dashed any last hopes of a unique identifier to replace the cookie. Bidtellect VP of Product Arthur Hainline on how the ad tech industry should move forward.
  • Speaking of alternative, how is a top global agency is preparing for the cookie-less future? Bidtellect’s Jonno Burden talks with Just Global’s Kathryn Nassar in All Contextual is Not Created Equal.
  • And if you need a breakdown on contextual, Bidtellect CTO Mike Conway talks contextual solutions and what it all means for the future on Digiday: Contextual advertising is key to driving performance in a post-cookies world.
  • Looking for a dose of inspiration? Check out our SPOTLIGHT INTERVIEW SERIES: WOMEN AT BIDTELLECT. Nominated by their peers, five Bidtellect women talk successes, challenges, leadership styles, and strengths of being a woman. Read each interview on the blog.

Case Study of the Week: A Top Canadian Bank Turned to Bidtellect for Brand Awareness & Account Sign Ups

This major Canadian Bank required an effective solution to generate awareness and account sign ups for both their Checking and Savings line of business. Bidtellect’s impressive reach and scale coupled with optimization towards the goal of the campaign proved the right recipe for success. the future of cookie-based identification looms closer, this longstanding technology client decided to “future-proof” their digital strategy with a multi-partner performance test. Read more here.

Stay safe,
Charlotte