This Week’s Newsletter: Pack Your Bags: Travel Post-COVID, Adweek’s Brand Safety Event, FAQs: This Week in Digital Advertising: May 14th, 2021

This Week’s Newsletter: Pack Your Bags: Travel Post-COVID, Adweek’s Brand Safety Event, FAQs: This Week in Digital Advertising: May 14th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Katie Broussard!

Let’s Go Somewhere: Travel Post-COVID!

Thanks to ecommerce and travel bookings, ad spend is red hot right now. (Boy, is that sentence a sight for sore eyes after 2020!) It’s true: in countries where cases are dropping and vaccines are being administered, consumers are planning for travel and buying products to prepare (hello, beach outfits!). Here are some other notes on travel post-COVID:

  • 22% of consumers have booked a vacation within the next three months.
  • Expect a return to leisure travel before business travel, and don’t expect business travel to reach 2019 numbers anytime soon.
  • 45% of respondents said they need to be fully vaccinated before they feel comfortable vacationing.
  • Hygiene and safety standards will continue to be stringent, and digitalization will continue to transform the travel experience. Customer expectations are high!

READ: Travel Post-COVID: What Advertisers Need to Know

 

Trader Scorecard: Your Questions Answered

Bidtellect introduced the beta stage of its first-ever online training certification program. But questions remain. What will I learn? Is there a cost? Why do I need this course? How do I start? We answer your frequently asked questions here.

 

adweek brand safety event logo image

Adweek Brand Safety Event

Worried about Brand Safety? Who isn’t.

Bidtellect is excited to announce our featured role in Adweek’s upcoming Elevate: Brand Safety Event. Join Bidtellect CEO Lon Otremba in conversation with Adweek Chief Brand Officer Danny Wright for 5 Ways Technology Can Create a Brand Safe Environment for Advertisers.

Register here.

 

Around the Industry:

  • For QSRs, apps, touch-less delivery, and loyalty programs were their saving grace over COVID (29% said they increased their usage over 2020, according to Gardner). Now, consumers are loving those loyalty programs and extra perks; QSRs are going to keep pushing them post-pandemic.
  • PubMatic posted revenues of $43.6 million for the opening quarter of 2021 as video and CTV spend bolstered revenues.
  • TTD teased Double Encryption for Publishers, an extra security layer for its Unified ID.
  • Meanwhile, Criteo is currently testing Unified ID 2.0’s single sign-on solution with hundreds of consumers.

ICYMI:

  • What’s after cookies? Here are 3 possibilities for the future, predicted by VP of Product Arthur Hainline after Google’s most recent announcement.
  • Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and earn certifications to share with your network on LinkedIn. Get certified here.
  • More of a visual learner? Watch our Behind the Platform series for insider tips to maximize performance on our platform.

Case Study of the Week: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

A San Francisco-based agency focused primarily on midmarket and government accounts originally tapped Bidtellect three years ago to develop a strategy for an anti-smoking health organization. Read more here.

Stay safe,
Charlotte

BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

Travel Post-COVID: What Advertisers Need to Know

Travel Post-COVID: What Advertisers Need to Know

Pack your bags! The end of COVID is near, and consumers around the world cooped up for the last year are itching to travel. Here’s what advertisers can expect, from trends to new standards, and how to prepare their strategy.

Digital Ad Spend Is Hot: Thanks to Travel

Wow, I didn’t know when we’d ever read THAT again (especially at this time last year!) Talk about a sight for sore eyes. It’s true: in countries where cases are dropping and vaccines are being administered, consumers are planning for travel using services similar to Jettly. On top of this, they are buying products to prepare (hello, beach outfits!). They’ve grown accustomed to digital channels for just about any and everything, so digital ad spend is rising to meet the ecommerce hopes, wants, and needs of consumers.

Ad spending is red-hot right now. The economy is cranking up, travel and leisure are coming back, and consumers are emerging from their pandemic cocoons.” – Henry Blodget, a co-founder of Insider (formerly Business Insider).

Analysts at CNBC say digital advertising’s hot streak shows no signs of cooling down as travel starts to return and e-commerce spend persists. If the fourth quarter of 2020 was digital advertising’s “perfect storm,” then the first quarter of 2021, and perhaps the rest of the year, will be “hurricane season.”

Campaign Tip: Spend big on your campaigns and scale to reach as far and wide as possible.

Travel Post-Covid: It’s Looking Bright

Consumers are optimistic about travel!

  • 22% of consumers have booked a vacation within the next three months.
  • 51% saying they’re at least somewhat likely to book a vacation within the next three months.

We expect these numbers to rise as vaccine rates rise and more states and countries open up. While local travel and road trips were the popular choice last summer, this summer consumers are eager to visit family and friends they’ve missed, reschedule their cancelled trips from the year before, and experience new sights and places after a year of being cooped up at home.

Campaign Tip: Capitalize on this optimism with hopeful messaging and inspiring content.

Vaccine Matters

  • 35% of Americans are currently vaccinated against COVID as of May 10, 2021.
  • 45% of respondents said they need to be fully vaccinated before they feel comfortable vacationing, while another 24% said they would prefer to be vaccinated.

Campaign Tip: eMarketer suggests focusing on demographics who are more likely to have received the vaccine, and geographic areas where vaccines have been rolled out effectively and at scale.

Leisure Travel Will Bounce Back Faster Than Business, Hygiene Will Stick Around

According to research, expect a return to leisure travel before business travel. In previous crises, leisure trips or visits to friends and relatives tended to rebound first (this was the case in the UK following 9/11 and the global financial crisis). Couple this with continued remote work and business trips will be less popular compared to vacations and working remotely in new locations. With businesses still potentially sticking to working remotely, there will be more of an emphasis on secure working, especially as over time businesses have had to adapt to how remote working is conducted with cyber security services being at the forefront of this to keep businesses and employees as safe as possible whilst away from the office.

McKinsey predicts four to five times more remote work than before the pandemic, which could prompt a large change in the geography of work, as individuals and companies shift out of large cities into suburbs and small cities.

  • About 20% of business travel may not return for sometime, and airline traffic likely won’t return to 2019 levels this year.
  • In April 2021, global scheduled seat capacity was 266.8m, 43% below seats in April 2019.

There could be a rise in corporate travels owing to the new rules with regards to Covid-19. Unlike before, firms might make use of an Expense mileage tracking system to calculate the distance travelled as a lot of businesses might want to save expenses and wouldn’t want to spend any extra penny.

Hygiene and safety standards will continue to be stringent. Consumers have come to expect these higher standards of sanitization and safety. The pandemic has seen a rise in awareness, not only with respect to the virus at hand, but also with regards to the overall hygiene factor of an establishment. The services of a commercial pest management company could also be seen as a requisite when making preparations for the guests. Equally as important as taking these cleaning measures is communicating with consumers (before and after booking) that these steps are being taken. It both puts them at ease, and could be the difference between choosing one place or another (read more on that here).

Digitalization will continue to transform the travel experience. Mobile apps will be used to store travelers’ vaccine certificates and COVID-19 test results. Travelers are already accustomed to booking online.

Campaign Tip: This illuminates where to focus advertiser energy. DO: emphasize hygiene and safety measures and ease of digital ticketing. DON’T cater to business travelers just yet – it’s too soon.

Discounts and Deals

Credit cards are anticipating a travel boom! Credit card issuers are offering new card perks for the travel bounce back: American Express introduced welcome bonuses for Marriott Bonvoy members, Chase is partnering with United Airlines, and more. Rewards encourage traveling and offset the losses of 2020.

According to eMarketer, higher demand for travel may lead to sharp increases in travel-related expenses, including hotels and airline tickets, which may create opportunities for brands to offer deals.

  • The share of respondents who said they’re likely to book a vacation climbed to 56% under the premise that they receive a discount from a hotel, and 59% said they’re likely to book if they receive a free night’s stay.

Campaign Tip: Offer deals, discounts, incentives, and reward programs. Most importantly, include those discounts in your creative assets! Bidtellect’s [b]+studio consistently sees highest performance for headlines including a discount.

On MediaPost: It’s Legal, Now How Do We Advertise Medical Marijuana?

As the cloud of marijuana stigma lifts in the United States, content will be the key to re-educating the masses on the positives of marijuana, but how its targeted to consumers matter.

Native Advertising’s Church & State Challenge

Judging by industry buzz and press coverage in the past year, one would think that all publishers have embraced native advertising – ads that feel ”native” to the content -- as an important monetization driver in the age of programmatic, data-driven marketing. ...

Account Based Marketing: The B2B Buzzword

In the evolution of advertising, dollars have always followed the buzz. From display to mobile and now Native, we've dropped what didn't work, kept what did, and continued in the evolution. For the past few years, one of the bigger ones has been viewability and how to...

Travel Post-Coronavirus: What Should Advertisers Do Now?

How has the coronavirus crisis impacted the travel industry? From better cleaning to more road trips, how advertisers should adjust messaging to consumer expectations and trends.

This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?

This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?

How to Refresh Your Coronavirus Ads to Connect With Consumers and Bring Hope

How to refresh your coronavirus creative messaging to bring hope to consumers during this uncertain time.

This Week in Digital Advertising: May 8

This week in digital advertising industry: Groceries and taxes, publishers and COVID, and Banksy and llamas.

eMarketer Podcast Insights: What Consumers Expect From Brands During Coronavirus

We pulled key insights from two recent eMarketer podcasts: What Consumers Expect from Brands During the Coronavirus and Effective and Noneffective: Ads During the Coronavirus Outbreak.

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Bidtellect is excited to announce its new proprietary DSP feature: context demographics targeting.

5 Key Takeaways from Bidtellect’s 2019 Report

Bidtellect’s Native Report provides advertisers with important insights and trends in the digital advertising industry. These are the Top 5 Takeaways.

What is Bidtellect’s New Trader Scorecard? We Answer Your Questions

What is Bidtellect’s New Trader Scorecard? We Answer Your Questions

Bidtellect announced the release of its first-ever online training and certification program. Here’s what to expect and why it might be right for you.

What is Bidtellect’s TraderScorecard?

TraderScorecard is a training and certification course designed to help you master Bidtellect’s unique platform capabilities, industry standard terminology, and strategic trading tactics.

What will I learn?

  • Proficiency in standard industry terminology and metrics
  • Mastery of Bidtellect’s Native DSP & unique capabilities
  • Ability to improve and optimize your campaign performance with tips & tricks
  • Level certifications to add to your Linkedin and social media profiles
  • Chance to earn monthly “Trader of the Month” title and prizes

How many levels are there?

At this time, there are three levels: Back to Basics, Bidtellect Products & Solutions, and DSP/Dashboard Overview, Performance, and Reporting.

Is there a cost?

There is no fee to take the course! You need only to sign up with your name and email address.

Do I earn a certification after I complete the courses?

Yes, you do! You earn a certificate through Credly, which can then be added to your LinkedIn profile. Each month we’ll also award top traders of the month, and offer prizes based on best performance.

Why do you need my email address?

Your email address is used to receive your certification through Credly. If you want to be included in the monthly newsletter, you’ll be the first to learn about platform enhancements, learn new tips, and measure yourself against your peers.

What if I don’t use the Bidtellect platform on a day-to-day basis and operate on a Managed Service agreement?

We still recommend the course! The course covers basic industry information and terminology that will sharpen your understanding of platform strategy to better work with your Bidtellect point person and help you navigate the industry as a whole.

How are the courses formatted?

Each course contains multiple lessons with a mixture of text-based information, lists, explanations, and videos of the platform. Each lesson within the course ends with a quiz.

How do I get started?

Here’s a step-by-step guide to getting started:

Step 1: Login

Step 2: Select Course

 

Step 3: Select Lesson

 

Step 4: Review Lesson and Materials

 

Step 5: Once ready, take the Quiz to test your knowledge

Understanding Native Optimization

When it comes to making optimizations to most forms of digital advertisements, most analysts look at the composition of users, publisher-side supply, and device type. When it comes to native advertising

Top 4 Forbes Round-Up: Bidtellect CEO Offers Actionable Advice to Implement Now

As quoted from Forbes: Bidtellect CEO Lon Otremba’s top 4 tactics to implement now from bad advertising to holiday campaigns.

Best Practices That Will Get You on the Nice List, 2019

Get on Santa’s Nice List with this Infographic of best practices for an engaging content distribution strategy this holiday season.

Headline DOs: 5 Ways to Increase CTR

We told you what NOT to do…now here are some top tips for what you SHOULD do. [b]+studio is back with the top 5 tips for writing headlines for Native ads or “sponsored posts.” Read more! 

Bring Your Content to Life with Cinemagraphs

Enhance Your Visual Storytelling with Captivating ImagesWhat is a Cinemagraph? Cinemagraph literally means part cinema (moving image) and part photograph (static image). The format combines the movement of a video with the stillness of an image. One part of the image...

The Current State of Higher Education and Coronavirus

How has the coronavirus crisis impacted education? What will students trend towards and how can colleges, universities, and alternate learning programs adjust their solutions and messaging?

Methods to Maximize Dynamic Pricing

As the digital advertising ecosystem has become increasingly crowded with multiple devices and formats, marketers must have the right strategies in place to drive optimal value for each campaign. To maximize the efficiency of direct response strategies, breaking...

The Marketer’s Dream Is In Reach If We Solve This One Thing

Craig Aron, SVP of Strategic Business Development, Bidtellect Like many things in digital media, the current process for content creation, distribution and measurement is extremely disparate. The myriad stakeholders and companies in the content journey has proven to...

This Week in Digital Advertising: September 11th, 2020

This week in Digital Advertising: September 11, 2020: pharma marketing’s answer to covid-19 and the rise of telehealth, Google, eMarketer’s CPG predicting, blocking coronavirus content, and more.

This Week in Digital Advertising: Beauty, Privacy, & COVID Drones

This week in digital advertising: Bidtellect’s Virtual All-Hands Gathering, beauty adapts to digital, eMarketer’s latest.

This Week’s Newsletter: Happy Mother’s Day! Bill & Melinda’s Divorce, High Consumer Spend Projected, & More. This Week in Digital Advertising: May 7th, 2021

This Week’s Newsletter: Happy Mother’s Day! Bill & Melinda’s Divorce, High Consumer Spend Projected, & More. This Week in Digital Advertising: May 7th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Missy Steiner!

A very Happy Mother’s Day to all our mothers and caregivers! Wishing you an extra restful weekend.

Happy Mother’s Day!

If you’re stuck with some last minute campaign planning and missed our post last week, this is your saving grace! Better yet, we have a swanky onesheet now. Be sure to download it here. Expect record-breaking spend, a modest return to in-person experiences, and creative gift-giving to show extra appreciation for a trying year.

READ: Top 5: What You Need to Know for Mother’s Day 2021

 

Around the Industry:

  • Recovery and consumer spend is looking bright: personal income surged 21.1% back on a month-to-month basis in March, according to eMarketer – the biggest monthly increase on record dating back to 1959. The metric is a strong indicator for consumer spending ability. Cha-ching.
  • PE firm Apollo Global Management announced its intention to acquire Verizon Media for $5 billion. The new company will be called Yahoo (I know) and Verizon will maintain a minority 10% stake in it. The price tag covers all the various parts of Verizon Media: a DSP, SSP, native ad marketplace, AOL, TechCrunch, Yahoo, Flurry, Engadget and other media and technology sundries.
  • Doritos Mexico debuted a heartwarming Mother’s Day ad featuring two moms in an aim to reach and represent LGBTQ+ families.
  • Why hasn’t programmatic fully caught on with CTV? Well, a lot of reasons. From identity challenges to supply shortages, Adexchanger does a great deep dive here.
  • Oh hellooooo, Bitcoin gains. Square reported 266% YoY revenue growth and crushed earnings expectations.
    Everyone is freaking out over Bill and Melinda Gates divorce announcement after 27 years of marriage. What’s that cost breakdown look like? Among the gossip is “problems for years” and Bill’s annual weekend away with his ex-gf.

 

ICYMI:

  • Bidtellect introduced the beta stage of its FIRST-EVER online training certification program. Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and earn certifications to share with your network on LinkedIn. Get certified here.
  • Sick of WFH? Here are 5 Ways to Make WFH More Productive by Director of Account Management Lysa Vincent. Because WFH can be productive and stress-free – no matter how many little ones are in Zoom school (and P.S. give yourself some grace).
  • Wondering what a world without cookies is going to look like? Here’s what contextual means for the industry, according to Bidtellect CTO Mike Conway.

 

 

Case Study of the Week: A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A leading U.S. wireless provider sought to gain subscribers by tracking new users that engaged with their landing page after seeing their Native Ads. Read more here.

Stay safe,
Charlotte

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Mitchell Enfield

The Latest

Mother’s Day is Coming!

And people are in better spirits than last year’s Mother’s Day, that’s for sure. You know what that means: higher spend, baby!!! Expect record-breaking spend, a bit more comfort with in-person celebration, and certainly some creative shopping online (last year electronics were huge). Read the data and trend predictions – including our platform – now.

READ: What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

 

Introducing: Bidtellect Trader Scorecard

Are. You. Ready? Bidtellect is proud to introduce the beta stage of its FIRST-EVER online training and certification program. Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and optimize your campaigns’ performance. Then humble brag about the skills you earned with certifications you can add to your LinkedIn profile. Yes!

Get certified here.

 

Don’t Disappoint Mom: Check Out Bidtellect’s YouTube

Did ya miss me??? I’m back with a new Bidtellect Beat: Digital Edition to save you from disappointing mom with cringeworthy campaign performance this Mother’s Day. Watch what you need to know here. AND for more campaign tips, watch the new Behind the Platform series, honey.

 

 

ICYMI:

 

Case Study of the Week: Major Clothing Retailer Sees Impressive 1370% ROI

You read that right. Bidtellect’s contextual targeting coupled with unique post-click metrics drove massive engagement and revenue growth for this clothing retailer. Read more here.

Stay safe,
Charlotte