This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

Hello Bidtellectuals!

New day, same great newsletter.

Congratulations to Bidtellectual of the Week Lane Johnson!


Bidtellect Taps HPE for Speed and Smarter Advertising

Big news! HPE announced its new partnership with Bidtellect. Their data and storage capabilities will enable Bidtellect to continue our advanced bidding process and optimization capabilities, like AARDvark, to reach advertiser goals with added efficiency. Every client wants that, don’t they?

To quote Bidtellect CTO Mike Conway: “We need to be able to estimate the value of ad placements in real time, and HPE Ezmeral Data Fabric delivers these insights in milliseconds….The HPE Ezmeral Data Fabric helps our customers receive more value out of their media, allowing us to blow the competition out of the water.”

Read the Press Release: Bidtellect Crunches Big Data for Smarter Advertising With HPE Ezmeral

 

ICYMI: All About AARDvark

Say goodbye to clumsy manual bid factoring of the old. We sit down with VP of Product Arthur Hainline to discuss what exactly AARDvark is, how it saves time and boosts performance, and why it’s a game changer for advertisers.

Read the Press Release: AARDvark Press Release

 

Around the Industry:

  • Oh, Google. Stop playing with our emotions. The search engine/advertiser/bidding platform/email service/etc. confirmed via its blog that it will delay the depreciation of third-party cookies until mid-2023 and the phase out will end in late 2023.
  • Some good news: media investment company GroupM is spending $75 million to support media collective Group Black, a new initiative aimed at supporting Black-owned media and creators by connecting them with agencies and brands.
  • Banks are building back trust! According to eMarketer’s latest report, US banks built up a consumer trust advantage over competitors such as neobanks (a type of direct bank that operates exclusively online without traditional physical branch networks – I looked it up for you) and tech companies. Security and privacy remain the most crucial factors in influencing consumer trust in banks, especially after lingering memories of pandemic-related fraud.
  • 68% of B2Bs expect their digital marketing budgets to increase — with 42% who expect them to increase moderately and 26% significantly, according to a 2021 report in MediaPost, and 30% say they are significantly increasing their technology spend.
  • And say goodbye to Zoom fatigue? 75% of brand marketers have resumed live, in-person experiential marketing, according to AnyRoad’s report.

NEW! Creatives of the Week:

 

 

 

 

 

 

New! Each week, we’ll share some of our most engaging creatives to shed some light on the magic that makes creative assets shine in the wild!

Here, bright colors, happy individuals, and simple images lead to success. Most importantly, the brand on the left tapped a celebrity. A celebrity endorsement guarantees engagement. And notice the call to actions at the end: “Take a look!” and “Find one (or two) that you’ll want to wear everywhere.” Boom!

Read more about Bidtellect’s creative services team, [b]+studio.

3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers

Google’s announcement may have delayed the inevitable, but there’s still some uncertainty around what’s next for the industry. VP of Product Arthur Hainline presents three core tactics as Chrome depreciates the third-party cookie and what it means for advertisers and the industry.

READ NOW: 3 Possibilities for Cookie Depreciation

Brand Safety & Privacy Still Matters: Here’s How Tech Can Help

Google announcement or not, privacy and brand safety still go hand in hand and matter. How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? Based on CEO Lon Otremba’s conversation with Adweek’s Danny Wright.

DOWNLOAD NOW: 5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

Case Study of the Week: How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions​

In honor of National Insurance Day, read how a leading insurance company used targeted content to successfully reach consumers across multiple regions thanks to Bidtellect.

Read it here.

BIDTELLECGT HIRING
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: What the Heck is AARDvark?

This Week’s Newsletter: What the Heck is AARDvark?

Hello Bidtellectuals!

New day, same great newsletter.

Congratulations to Bidtellectual of the Week Kevin Dwyer!

Bidtellect Releases AARDvark: Answer to Clumsy Manual Bid Factoring

An acronym for its own abilities, AARDvark refers to Automatic Algorithmic Rate Determination. The technology supersizes Bidtellect’s optimization engine and taps the power of automatic bid factoring as a performance tool using cookieless, non-identity based signals.

“Bid factoring has long been a favorite tool of many traders, but has been restricted by its limitations….Bidtellect’s AARDvark takes the burden of bid factoring away from the trader. It deals in features more granular than are typically available and inherently handles multivariate factoring.” – VP of Product Arthur Hainline

Speaking of Arthur, we dive in for a conversation that sheds a little more light on AARDvark and what it means for advertisers, traders, and performance. Watch it below.

READ: AARDvark Press Release

 

Ad Tech’s Great Resurgence is Upon Us

If you had read the headlines of “AdTech’s demise” as recently as February 2020, when nuclear winter was declared, you’d look at current public market valuations, the recent IPO’s and SPAC’s, funding rounds, and the flurry of M&A activity in the space today and think: yeah, ok, crazy. And maybe you did. AdTech is having a moment, but in order for it to reach its potential, change is necessary. Bidtellect SVP Growth and Strategic Business Development Craig Aron on the future of ad tech.

Bidtellect is excited to announce our featured role in Adweek’s upcoming Elevate: Brand Safety Event. Join Bidtellect CEO Lon Otremba in conversation with Adweek Chief Brand Officer Danny Wright for 5 Ways Technology Can Create a Brand Safe Environment for Advertisers.

READ NOW: Without Change, There is Seldom Opportunity

 

Around the Industry:

  • Bidtellect announced the release of its proprietary bid factoring optimization technology: AARDvark, the first of its kind in the industry.
  • The average time spent with mobile increased by 31 minutes in 2020 to reach 4 hours and 16 minutes for US adults, according to eMarketer’s latest report.
  • The pandemic led to a surge of interest in online education programs, and publishers like WWD and Rolling Stone are responding with more. It’s education of the future.
  • Because of user-generated content, social media just isn’t brand safe (at least not yet). Context-signals, supply tiers, advanced optimization, pre-bid blocking, using sentiment – these are the big answers to brand safety and they’re on the open web. More from Adweek’s Elevate: Brand Safety event.
  • Apple announced more privacy measures aimed at ad tech; they also unveiled a video calling feature that could rival Facebook.
BIDTELLECGT HIRING

Trader Scorecard: Your Questions Answered

Bidtellect introduced the beta stage of its first-ever online training certification program. But you have questions and we have ANSWERS. Questions like: What will I learn? Is there a cost? Why do I need this course? How do I start? Check out our FAQs and GET CERTIFIED, BABY!

Case Study of the Week: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Vaxxed and waxxed and ready for SUMMER. Travel is coming back, baby, so read this case study for how a US tourism client turned to Bidtellect to drive qualified traffic to their tourism landing page and accompanying content pages. Hello ROI.

Read it here.

BIDTELLECGT HIRING
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.