Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

We asked Bidtellect’s in-house creative services team for their mandatory tips for maximum holiday creative engagement.  Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

It’s also a process – a circle of refreshing copy and images. Make creative recommendations throughout campaigns to optimize performance. “Going live” is just the beginning.

BTW, scroll down to download our onesheet!

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Refresh Your Holiday Creatives Constantly

Switch up your holiday creative assets! Better yet: rotate based on the event, as you count down to Black Friday, that big holiday sale, or new holiday release. Bidtellect’s advanced platform optimizes to best-performing creatives (read more on Dynamic Creative Optimization) and our team will manually rotate creatives to find your best performance.

3. Keep the Holidays Front of Mind

‘Tis the season: remember to include at least one holiday reference in the image or copy, or you’ll risk seeming out of the loop (as well as suffering poor engagement).

Use the concept of “gift guides.” Offer helpful, valuable tips and create content that’s great to drive to. Think: find the perfect gift for “X” which doubles as calling out the targeted demographic, but in a fun, holiday way. Be a holiday thought leader – and help your shoppers out!

4. Make Sure You Offer Deals and Promotions in Your Headline

Santa with Sale Sign

 

Everybody loves a sale – especially during the holidays! So include deals, discounts, incentives, and reward programs in your holiday creative copy. Bidtellect’s [b]+studio consistently sees highest performance for headlines including a discount. Examples: promo codes, flash sales, bundle deals, free shipping, etc.  Combine promotions (discounts or a special offer) with the shipping deadlines to incentivize your customers to start shopping. Most predict consumers will start shopping even earlier this year.

5. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

6. And Finally…

CHECK YOUR SPELLING AND GRAMMAR. Misspelled words and grammar errors (unless it’s a common colloquial phrase) are a bad look.

P.S. “Your” is possessive, while “you’re” is a contraction for “you are.” Apostrophe before an “s” indicates a possessive noun; drop the apostrophe for plural, i.e. Happy Holidays!”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

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5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Consumers are excited and Santa is out of quarantine: it’s time to plan for Holidays 2021! Brands and advertisers, below are the five trends and tips predicted for holiday shopping 2021. Here’s everything you need to know to make this your most successful holiday shopping season yet. BTW: download our onsheet at the bottom of the page!

1. Expect High Spend from Shoppers

The 2020 holiday season performed better than expectations, according to eMarketer‘s numbers. Total retail spending was up 6.5% to $1.064 trillion. Cyber Monday was the heaviest online spending day in history, pulling in $10.78 billion. That’s great news for this year.

This year will bring an even higher level of spend thanks to optimism, reunions with family and friends, and renewed travel. Vaccination rates across the U.S. are about 50%. Many are also returning to work. After a spike in layoffs and unemployment during the pandemic crisis, the unemployment rate is dropping again – which means more are comfortable spending money. As a result, now is the ideal time to make some modifications to your store. If you own a business and are searching for ways to attract more clients, consider using a music streaming service like Cloud Cover Music, which can be played on CloudBox or other similar devices.

The Stats:

  • The 2020 US holiday season surpassed $1 trillion in sales – a 6.5% increase (eMarketer).
  • Cyber Monday 2020 was the heaviest online spending day in history, pulling in $10.78 billion (eMarketer).
  • In June 2021, the national U.S. unemployment rate was at 5.9 percent (Statista)

2. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. That being said, it is still important to ensure that your physical store still looks inviting to customers who prefer to do their shopping in person. For example, why not invest in a new sign to tempt customers into your store? There are lots of fantastic sign making companies out there nowadays that can help you to create a sign that stands out from the crowd, but if you are looking for a houston sign company, then National Signs could be a fantastic option. Of course, there are other steps that retailers can take to improve their premises so do be sure to look into some of these if you want to maximise the potential of your physical store.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

The Stats:

  • There was a 47% increase in ecommerce sales during the traditional holiday season in 2020 (Facebook via Adweek).
  • Cyber Monday 2020 was the heaviest online spending day in history, rising 17,5% and pulling in $10.78 billion (eMarketer).
  • Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year (eMarketer)
  • Apparel/accessories will be the fastest-growing retail ecommerce category this year, as the subsiding pandemic unleashes pent-up demand for clothing, at 18.9% growth (eMarketer).
  • This year, Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion (eMarketer).
santa holiday shopping in a mask 2021 trends advertisers and tips

3. An Earlier Start to Holiday Shopping is Predicted

That’s right. The combination of pent up demand, higher ecommerce activity, and shifting sale dates from big retailers mean holiday shopping will likely start earlier this year (like last year).

Consumers are eager to shop and eager to celebrate. Retailers like Gap are predicting “customer exuberance” for back-to-school shopping, and the sentiment will likely carry over to the holidays. And while the traditional holiday period normally begins in late November or early December, last year Amazon postponed Prime Day to October, leading other retailers to introduce coinciding, earlier promotional events. Criteo found that one-quarter of U.S. consumers research purchases one month before their Black Friday buys. In fact, 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday. A Facebook survey found that nearly half of shoppers started holiday shopping before-and often in place of-in-store doorbusters on Black Friday in 2020.

All this means that brands and advertisers should start connecting with both loyal and new customers across digital and mobile channels now, and offer deals and incentives to start holiday shopping early. In order to attract new customers, lead generation is critical.

The Stats:

  • 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday (Criteo via Mediapost, 2021).
  • On average, U.S. consumers start researching Black Friday deals 14 days prior, as they look for discounts and to avoid sellouts for products such as video games and toys (Criteo via Mediapost, 2021).
  • One-quarter of consumers research purchases one month before their Black Friday buys (Criteo via Mediapost, 2021).
  • Nearly half of shoppers started holiday shopping before-and often in place of-in-store doorbusters on Black Friday in 2020 (Facebook via Adweek).

4. Maximize an Omnichannel Approach for Holiday Shopping Success

“Click and collect” grew vastly in popularity last year for its safety in the midst of a pandemic, but consumers have grown accustomed to its convenience. Who wants to wait in a line at 4am for a sale when they can order from their home and pick up from their car? Especially since retailers proved over the last year that they can duplicate much of the in-store experiences digitally by offering the same discounts online.​​

More and more, consumers are blending the best of online and in-store to create their ideal hybrid shopping experience. Shoppers are discovering products on their phone, researching online at their desktop, checking out products in store etc. They then return to online sites to buy, and so on because of which it’s extremely crucial to make use of a responsive web design. Firms like Hooked Marketing could help with regards to designing a website that is user-friendly.

It’s essential to create convenient, frictionless, omnichannel offerings. Advertisers need to reach consumers at the point of research and purchase across all devices. In the US, omnichannel shopping has grown by 50% since the beginning of the pandemic, according to Nielson.

The Stats:

  • There has been 1.3X growth in mobile purchasing, globally, for the holiday season since 2018. (Facebook)
  • Adobe found that over half of digital Christmas revenue in 2020 came from smartphones (Adobe via Adweek)
  • US shoppers spent $72.46 billion via click and collect last year, a 106.9% growth rate over 2019 (eMarketer).
  • Click and collect will account for 9.9% of all retail ecommerce sales this year (eMarketer).
  • Over 150 million people will make at least one purchase via click and collect this year in the US (eMarketer).
  • In the US, omnichannel shopping has grown by 50% since the beginning of the pandemic (Nielson via Facebook).

5. Help Holiday Shoppers With Online Discovery + Context

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

The Stats:

  • 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. * (Facebook)
  • Half of all shoppers polled experienced some difficulty knowing what to buy for others, highlighting the need for discovery aides-especially during the holidays (Facebook).

Read more: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

Brands and advertisers, we hope these 2021 holiday shopping trends and tips help you feel ready – it’s going to be a great year! For more tips, check out our creative best practices: the naughty and nice list.

Viewing Native Advertising Through A Broader Content Marketing Lens

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This Week’s Newsletter: See You Next Week at Adweek NEXTECH! Plus New ONESHEET for Back to School!

This Week’s Newsletter: See You Next Week at Adweek NEXTECH! Plus New ONESHEET for Back to School!

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week  Yulia Khudzik​! You can read her Spotlight: Women at Bidtellect interview here.


Join Us! ADWEEK’s NEXTECH Virtual Event July 26th-28th

Bidtellect is proud to participate in Adweek NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies you’ll need to succeed in 2021. Following the *rollercoaster* of 2020, it’s time for marketers to once again recalibrate their relationship with technology across their businesses. Bidtellect CEO Lon Otremba will be joined by US CEO of Brainlabs Jeremy Cornfeldt for a discussion on context and the future of placement. See the info below and save your seat!

Contextual Ad Targeting: Tips for the Modern Playbook
Join Bidtellect CEO Lon Otremba with guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?

Adweek NEXTECH Virtual Event
Wednesday July 28th
3:00 PM — 3:30 PM ET

REGISTER HERE (IT’S FREE)

 

 

Back to School 2021: NEW ONESHEET

Last week we shared our blog post with you. This week, we have a brand-spanking-new onesheet that you can download! Wow! It’s like a grab-and-go lunch – but helpful data 😉

How ready are you feeling for back to school? 2021 back-to-school spending is projected to hit its highest level in recent years: $32.5 billion for K-12 students, or $612 per student, according to Deloitte. And as for shopping style? 34% of consumers plan to use “buy online, pickup in store” and curbside pickup.

Download the Onesheet:  A+ Back to School Trends and Tips for Your Campaigns

 

Around the Industry:

  • Auto buyers are moving in the direction of not only conducting research online, but making full purchases without stepping foot in a dealership: 60% of car dealers say they’re investing more in capabilities for online purchases than they were before (Forbes).
  • Before Google announced the delay of its third-party cookie phase-out, 71% of advertisers and 67% of publishers surveyed by Advertiser Perceptions said they were optimistic that data privacy changes would benefit the industry in the long run. Hey, that’s good! (Adexchanger)
  • As parents look to replenish items, back-to-school spending is projected to rise 16% YoY, with a $612 average spend per child (Deloitte via Bidtellect).
  • 3 strikes and you’re out! Google started piloting a three-strike penalty protocol aimed at ad accounts that repeatedly violate ad policies. This includes ads promoting the creation of false documents, hacking services, spyware, tobacco, drugs & weapons, etc. (MediaPost).
  • TTD is bringing Unified ID to TV for the cookie-less future. AMC Networks and Tubi are among recent supporters of the cookie-less identifier dubbed Unified ID 2.0 (Adweek).

Creatives of the Week:

 

New! Each week, we’ll share some of our most engaging creatives to shed some light on the magic that makes creative assets shine in the wild!

Ah, guess what? Listicles consistently give way to top performance and engagement, as seen in this terrific location-specific creative. Plus the image is visually appealing, while still achievable (i.e. you could be there!). And on the right, we have a repeat, folks! That’s because the image shows off the glasses clearly, unobstructed, and with a bright-colored background. Notice how the title and description indicate expertise (“America’s Best”) and a promotion – a guarantee for engagement.

Read more about Bidtellect’s creative services team, [b]+studio.

ICYMI: Adexchanger Programmatic Power Players

Bidtellect was named to Adexchanger’s Programmatic Power Players list for the second year in a row. Editors evaluated each entry based on the strength and breadth of its offerings, documented case studies, and client references.

READ NOW: Adexchanger Programmatic Power Players 2021

Case Study of the Week: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect​

A major shoe retailer turned to Bidtellect with a goal of highest possible CTR for an upcoming campaign. Placement level optimization and high impact creative drove results.

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

Introducing: Display Powered by Bidtellect

Introducing: Display Powered by Bidtellect

The Power and Performance of Bidtellect’s Context-First Optimization Intelligence, Harnessed For Traditional Display.

A NEW way to buy Display! Elevate traditional banner campaigns with Bidtellect’s Context-First & Cookieless Optimization solutions. Our technology prioritizes contextual relevance and sentiment, giving brands the opportunity to engage people at peak moments of intent. 

Bidtellect’s Context-First Optimization fuels our performance algorithm AARDVark, creating greater efficiencies and driving strong performance. AARDVark’s context optimization has consistently proven to drive superior results vs. competitors.  

Why Run Display with Bidtellect? 

As a trusted Native partner, we continue to prove our success for brands throughout the marketing funnel through our Cookieless Bidding and Optimization Signals. We are excited to open the doors to Traditional Display and roll out our proven strategies for brands to continue leveraging our smart optimization solutions across their programmatic buys.

Cookieless Bidding Signals

Strategy

Devices, Geo’s, Time of Day/Day of Week

Context

Site & Page URL, Pub Category, Page Context, Keywords

Placement

Ad Slot on Site, Location, Ad Size, Ad Type, Creative Version, Viewable

Dynamic

Bid Auction, Value, Price, Estimation

Bidtellect Display Benchmarks

0.25%

CTR

Comparable to Native

CPA & Cost Per Site Visit

:60s+

 Time on Site

Reach out to your Bidtellect Sales Rep today to get started today!

Hurry promotion ends September 30, 2021

This Week’s Newsletter: BACK TO SCHOOL, Context Control With IAS & a Brand New Case Study!

This Week’s Newsletter: BACK TO SCHOOL, Context Control With IAS & a Brand New Case Study!

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Courtney Bonkowski!


Back to School 2021: Trends and Tips to Look Out For

Could Back to School 2021 be the year that kids rejoice MORE than their parents? We gathered up the latest research and trends: high spending, more tech purchases, and a multichannel shopping approach are among the trends predicted for this year’s back-to-school shopping season as students hope for a “normal” school year – with new habits.

Read more: A+ Back to School Trends and Tips for Your Campaigns

 

 

Onesheet Alert! Smarter Brand Safety With Context Control and IAS

You want to ensure your brand’s ads are seen positively “in the wild.” But keeping your ads safe requires an advanced, nuanced approach like “smart sentiment” targeting and natural language processing technology – not wholesale blocking. Bottom line: the more precise the classification of your content, the more control you’ll have over your brand safety. Read our 3 tips and download our onesheet.

Download the Onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

 

Around the Industry:

  • Consumers want faster delivery, added convenience and more interactive live events as the COVID-19 pandemic eases. Digital advertisers take note: 80% of shoppers that use a store’s Buy Online, Pick-Up In Store option (BOPIS) will continue to do so after COVID-19 safety restrictions are lifted (Mediapost).
  • The Trade Desk introduced its latest DSP dashboard along with a venture capital arm. The company’s first startup investment is in the ad-bidding software company Chalice Custom Algorithms, while Solimar consolidates The Trade Desk’s data marketplace for targeting and measurement into a single interface.
  • Another week, another sale: Mediaocean will acquire independent global ad server Flashtalking to create what it described as a “neutral tech platform” (whatever that means) with a combined $200 billion in annual media spend.
  • Connected TV is among the fastest-growing channels in digital advertising; recent reporting projects that it will grow over 48% this year representing a $13.41 billion advertising market. This presents a significant opportunity along with significant challenges for digital advertisers.
  • Oh, Canada! Retail ecommerce grew an astounding 75.0% in Canada last year, more than all but one country eMarketer forecast, indicating a promising 2021 and 2022 ahead.
  • Speaking of TV, I for one am counting down to Peacock’s new series, Dr. Death. It’s based on the true story of Dr. Christopher Duntsch, a grossly incompetent and likely psychopathic surgeon who deformed and even killed his patients with his procedures. The story gained coverage thanks to the terrific and addicting podcast series of the same name, and the new TV series is already garnering great reviews.

Creatives of the Week:

 

New! Each week, we’ll share some of our most engaging creatives to shed some light on the magic that makes creative assets shine in the wild!

Oh, hello, didn’t see you there! (See what I did?) Anyway, check out this image on the left that offers the product clearly and unobstructed with a bright-colored background. Notice how the title and description indicate expertise (“America’s Best”) and a promotion – a guarantee for engagement. On the right, an aesthetically-pleasing image and color scheme (neutrals) in addition to clear text that promises to offer knowledge equally succeeds in earning high engagement.

Read more about Bidtellect’s creative services team, [b]+studio.

ICYMI: Adexchanger Programmatic Power Players

Bidtellect was named to Adexchanger’s Programmatic Power Players list for the second year in a row. Editors evaluated each entry based on the strength and breadth of its offerings, documented case studies, and client references.

READ NOW: Adexchanger Programmatic Power Players 2021

Case Study of the Week: Retail Chain Beats CTR Goal 2x with High Impact Units

A leading regional supermarket chain felt their SSP partner falling short when it came to scale and performance. Bidtellect maximized high impact creative units and vast SSP ecosystem to scale and surpass performance goals – building an exclusive Native partnership

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.