You want to ensure your brand’s ads are seen positively “in the wild.” We get it. Combining our optimization and targeting technology with IAS to maximize their Brand Suitability and Contextual Targeting Solution, here’s how we can keep your ads safe using an advanced, nuanced approach. Brand safety never felt so achievable. Scroll down to download our onesheet for more.

 

Go for Open Web

Go for open web over user-generated content to maximize pre-bid blocking and context control.

Be Wary of "Quick Fixes"

Wholesale blocking and PMPs sound great at first, but taken as a sole approach can limit performance. It takes a nuanced approach, like “smart sentiment” targeting and natural language processing technology.

Accuracy is Everything

IAS is 42% more accurate than the next best provider at classifying online content. Precise classification of content at scale is the key factor for enabling true control.

Read more: this anti-smoking health organization utilized Bidtellect’s contextual and brand safe capabilities to reach performance goals safely.

Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

What is contextual targeting? How does it prepare you for the cookieless future? We break down targeting vs. optimization and the approach for you in the evolving privacy-first future.

Bidtellect’s Proprietary Engagement Score: The Ultimate Measure of Success and Engagement

Know how consumers are engaging with your content and optimize in real-time. Everything you need to know about Bidtellect’s Engagement Score.

Bombora and Bidtellect Announce Industry-First B2B Cookieless Targeting Solution

Bidtellect is excited to announce its expanded partnership with Bombora for the industry’s most precise and comprehensive cookieless B2B targeting capabilities for advertisers.

Super Bowl Sunday: What To Expect in Advertising

Learn more about the behind the scenes of advertising for Super Bowl Sunday.

Behind the Platform: What is Campaign Flighting? VIDEO

Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.

Behind the Platform: Creative Bulk Upload VIDEO

Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Bidtellect is excited to announce its new proprietary DSP feature: context demographics targeting.

Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect’s use of BidSwitch’s Smartswitch technology leads to improved bidding performance while saving on cost. Read the Press Release.

The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Halloween may be the scariest time of year, but choosing a programmatic partner doesn’t have to be!