You want to ensure your brand’s ads are seen positively “in the wild.” We get it. Combining our optimization and targeting technology with IAS to maximize their Brand Suitability and Contextual Targeting Solution, here’s how we can keep your ads safe using an advanced, nuanced approach. Brand safety never felt so achievable. Scroll down to download our onesheet for more.

 

Go for Open Web

Go for open web over user-generated content to maximize pre-bid blocking and context control.

Be Wary of "Quick Fixes"

Wholesale blocking and PMPs sound great at first, but taken as a sole approach can limit performance. It takes a nuanced approach, like “smart sentiment” targeting and natural language processing technology.

Accuracy is Everything

IAS is 42% more accurate than the next best provider at classifying online content. Precise classification of content at scale is the key factor for enabling true control.

Read more: this anti-smoking health organization utilized Bidtellect’s contextual and brand safe capabilities to reach performance goals safely.

Introducing: Display Powered by Bidtellect

The Power and Performance of Bidtellect’s Context-First Optimization Intelligence, Harnessed For Traditional Display. A NEW way to buy Display! Elevate traditional banner campaigns with Bidtellect’s Context-First & Cookieless Optimization solutions. Our technology...

A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns

It’s Back to School time again! Everything you need to know to make this your most successful season yet.

Travel Post-COVID: What Advertisers Need to Know

Pack your bags! It’s looking bright for travel advertisers. How to maximize your strategy.

3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers

Google’s recent press release on the deprecation of third party cookies offered little in the way of new information. Bidtellect VP of Product Arthur Hainline breaks down Google’s announcement and how the ad tech industry should move forward.

ENTERTAINMENT: HOW TO SHINE IN THE SEA OF STREAM

With endless streaming options and shows to choose from, “streaming fatigue” and decision overwhelm are rampant. How can advertisers reach consumers ready to stream, but unsure of what to choose? Here’s what the data says.

Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021

Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021

What is Bid Shading? Behind the Platform

Bid shading is a campaign capability that can save advertisers money. Here’s what it means and how it works.

Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th

Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th

Cannabis Advertising, Changing Perceptions, the COVID Impact, and the Digital Opportunity

Cannabis is considered the fastest growing industry in the United States and Canada, but well behind in its digital spend. How shifting perceptions and COVID’s impact leave a massive opportunity for digital and programmatic.