You want to ensure your brand’s ads are seen positively “in the wild.” We get it. Combining our optimization and targeting technology with IAS to maximize their Brand Suitability and Contextual Targeting Solution, here’s how we can keep your ads safe using an advanced, nuanced approach. Brand safety never felt so achievable. Scroll down to download our onesheet for more.
Go for Open Web
Go for open web over user-generated content to maximize pre-bid blocking and context control.
Be Wary of "Quick Fixes"
Wholesale blocking and PMPs sound great at first, but taken as a sole approach can limit performance. It takes a nuanced approach, like “smart sentiment” targeting and natural language processing technology.
Accuracy is Everything
IAS is 42% more accurate than the next best provider at classifying online content. Precise classification of content at scale is the key factor for enabling true control.