Bidtellectuals Share Their Favorite Summer Reads

Bidtellectuals Share Their Favorite Summer Reads

No matter the time, place or headspace, everyone loves finding a good book that is impossible to put down. Books give you the ability to let go of everything that is going on around you and get lost within what you are reading. They also can free your mind and allow you to become a better version of yourself. At Bidtellect, we love a good summer reading experience and wanted to share with you some of our favorites.

The Power of Moments by Chip Heath & Dan Heath

Thanks to: Michael Conway, Chief Technology Officer

“It was fun reading that provided me with immediately actionable ideas. It gave me some good ideas for motivating and engaging my staff and even managing other parts of my life.”

How to Stop Worrying and Start Living by Dale Carnegie

Thanks to: John Ferber, Chairman of the board & Co-Founder

Does worrying and overthinking ever take over your daily life? Well, then this may be the book for you. This book helps navigate through states of worrying with ways in which you can diminish bad thinking and replace it with good thinking.

The Lost Painting of Sara De Vos by Dominic Smith

Thanks to: Lisa Friedman, Director of Sales, East

“I love this book – almost finished. I love historical fiction and this one features three main characters from different countries, centuries, and lives that become integrated through a famous work of art dating back to the 1600s. The characters are so intriguing and the story pulls you into the exciting world of art and culture.”

Truth Matters, Love Wins by Alexandra J. Kuisis

Thanks to: Courtney Bonkowski, Accounting Manager

“I devoured this book in two sittings. It was so engaging and I couldn’t wait to find out what happened next. A great perspective builder and reminder that your attitude in a situation or toward a person can have more to do with the outcome of your interactions than we often give credit for.”

The Great Alone by Kristin Hannah

Thanks to: Abigail Kozacek Bojanic, Account Manager, Central

“This book starts off strong and there is no ‘waiting period’ for it to get good! It has some heavy content for a coming-of-age story but is so beautifully written you won’t be able to put it down.”

The House on Paradise Street by Sofka Zinovieff

Thanks to: Charlotte Otremba, Director of Communications and Marketing

“When I traveled to Greece earlier this summer, I wanted to learn more about Greece and its people beyond the tourist attractions I planned to visit. I’m so glad I brought this book along with me. This historical fiction novel follows two different women who live/lived in the same house in Athens; one abandoned her children years earlier to move to Russia, the other married into the family as a British “outsider”. Through two different lenses of WWII and the Greek Civil War, we uncover a dark secret, the reasons for these womens’ decisions, and gain extraordinary empathy and love for the Greek people and all they’ve been through. I couldn’t put it down. If you want an escape and love history, I highly recommend this!”

Hopefully these recommendations suit you well! There is no better way to end your summer than with a little escape from reality as you delve into a new book.

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Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect’s use of BidSwitch’s Smartswitch technology leads to improved bidding performance while saving on cost. Read the Press Release.

The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Halloween may be the scariest time of year, but choosing a programmatic partner doesn’t have to be!

This Week’s Newsletter: Pour Yourself a Glass – It’s Almost Time for Back to School

This Week’s Newsletter: Pour Yourself a Glass – It’s Almost Time for Back to School

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Yeni Gordillo!


It’s Almost Back-to-School! Are You Ready?!

Parents, you probably are. Pour yourself a glass of wine and toast to back to getting those kiddos out of the house! Advertisers: how about your campaigns? It’s not too late to get your campaign strategy up to par to reach those back-to-school shoppers and help them succeed.

Here’s a tip: Offer to educate or solve problems in your copy. New hygiene protocols? Uncertainty about in-person classes? Choosing the right notebook? Help your students out.

Download the Onesheet: A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns

 

nextech adweek lon video

Holiday Shopping 2021: Our Mandatory Creative Tips

Did you know photographs perform better than animated images? How about that children, pets, and people in images all but guarantee engagement? And for the holidays, including a promotion or discount in your headline will bring you higher performance. Read more creative tips in our Engaging Holiday Creatives Onesheet!

PLUS: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

AndOur 6 Mandatory Tips for Engaging Holiday Creative Assets

ICYMI: Bidtellect’s New Display Offering

It’s official: Bidtellect will now offer traditional display and banner ads with the same performance precision of its native advertising. We are excited to apply our smart optimization solutions and context-first strategy to traditional display to meet and exceed brands’ performance goals. Just like we always have! Read more:

Read the Press Release: Bidtellect Harnesses the Power of Context-First Optimization for New Display Offering

Read the Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Around the Industry:

  • The auto industry’s ad spending will rebound. According to eMarketer, auto will more than make up for the drop of $1.22 billion in digital ad spending it lost in 2020 in 2021.
  • The US programmatic digital display ad market will pass the $100-billion mark by 2022, as third-party cookie deprecation looms closer (eMarketer).
  • The Federal Trade Commission on Thursday filed a revised, and significantly lengthier, antitrust complaint against Facebook. The move comes after a U.S. District Court Judge dismissed the agency’s initial claims (Mediapost).
  • The holy influencer: the Ad Council and COVID Collaborative have tapped Pope Francis as the star of a new PSA designed to increase confidence in COVID-19 vaccines, specifically in Hispanic communities disproportionately affected by the virus across the Americas (Mediapost).
  • Retail comes full circle: ecommerce giant Amazon plans to open physical department store locations, sending “a shudder” through retail stocks (AdAge).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

Celebrities are a powerful engagement tool, as evidenced by this engaging creative! And as we mentioned above, people always perform better in images, especially when they are smiling! Notice how the copy in both of these invite the viewer to engage “Try this” and “ask a question.”

Read more about Bidtellect’s creative services team, [b]+studio.

Case Study of the Week: How a Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect​

A San Francisco-based agency focused primarily on midmarket and government accounts originally tapped Bidtellect three years ago to develop a strategy for an anti-smoking health organization. 

Read more about their new challenges and success here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: DISPLAY HAS ENTERED THE CHAT. Plus: HOLIDAY & a Brand New Case Study!

This Week’s Newsletter: DISPLAY HAS ENTERED THE CHAT. Plus: HOLIDAY & a Brand New Case Study!

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Emili Lewis ​!


Introducing: Bidtellect’s New Display Offering

It’s here, baby! Bidtellect’s ready to jazz up the traditional medium with the power of our context-first optimization and performance capabilities. The move has already led to amazing results for advertisers: In initial tests of Bidtellect’s display offering, one client reported a positive 40% return on ad spend (ROAS), surpassing its goal by over 2.6x and outperforming all other partners.

Read the Press Release:  Bidtellect Harnesses the Power of Context-First Optimization for New Display Offering

 

The questions retailers are asking about holiday shopping 2020| Retail  Strategy | Retail Customer Experience

 

Holiday Shopping 2021: What You Need to Know

Are you ready advertisers? After the 2020 shopping season performed better than expected, 2021 is shaping up to be even stronger. Get all the info you need with our trend report and our tips for high-engagement creative assets.

How ready are you feeling for back to school? 2021 back-to-school spending is projected to hit its highest level in recent years: $32.5 billion for K-12 students, or $612 per student, according to Deloitte. And as for shopping style? 34% of consumers plan to use “buy online, pickup in store” and curbside pickup.

Read it here: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read it here: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Around the Industry:

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

These creatives showcase the power of promotions “two for $69.95” and call to action “start your kitchen project today.” Hello, engagement!

Read more about Bidtellect’s creative services team, [b]+studio.

nextech adweek lon video

ICYMI: Adweek, Nextech, and the Future of Contextual Targeting​

We gathered up the latest research and trends for Back to School 2021 so you can plan your campaigns with confidence.

READ NOW: 3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

Case Study of the Week: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

A leading home goods retail brand, who previously partnered with Bidtellect for native activation, wanted to test Bidtellect’s context-optimized Display Banner units.

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!

This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Robert Komjathy!


Holiday Shopping 2021: What You Need to Know

Are you ready advertisers? After the 2020 shopping season performed better than expected, 2021 is shaping up to be even stronger. You can thank consumers’ growing comfort with online shopping, excitement around reuniting (safely) with family members this year, and a rebound in employment rates. The key will be to maximize an omnichannel approach, meet consumers at moments of research (because they want some help shopping!), and to start early this year.

Read more: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read more:  Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Adweek, Nextech, and the Future of Contextual Targeting

Bidtellect was proud to participate in Adweek’s NEXTECH last week. If you weren’t able to attend, not to worry! Watch the session above and check out our key takeaways and onesheet!

Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. Some takeaways: placement informs everything, a nuanced approach to context and tech is key, and context is the future.

Read more: 3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

 

Around the Industry:

  • Is “mcommerce” the new buzzword you haven’t heard of yet??? (Because I thought it was a typo when I first read it…) Consumers are buying goods and services on their mobile devices more than ever – and will continue to. eMarketer predicts US mcommerce (mobile ecommerce) will nearly double its share of total retail sales between 2020 and 2025.
  • Google is accused in a antitrust lawsuit of cutting a deal with Facebook (again) to “fix” ad rates in programmatic auctions. Two Massachusetts companies are suing.
  • Criteo reported revenues of $551 million in Q2 2021, up 26% from the same period last year, while its profitability increased from $6 million to $15 million. But take it with a grain of salt: everybody’s numbers were rock bottom last year.
  • Adweek kicked off its 3 day virtual Nextech event last week and it was all about brand safety and privacy. Check out our session, of course, but here’s a great one on how publishers are adjusting after third-party cookie deprecations.
  • Sad! Roku viewership was hot and heavy during the pandemic, but streaming hours and active accounts declined in Q2.

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

These creatives showcase the power of short, sweet, and snappy copy in conjunction with beautiful photographs – people and pets perform better than stock images or animated images!

Read more about Bidtellect’s creative services team, [b]+studio.

back to school shopping

ICYMI: Back to School Planning

We gathered up the latest research and trends for Back to School 2021 so you can plan your campaigns with confidence.

READ NOW: A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns

New Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

A leading insurance company ran a test campaign with Bidtellect to test CPA and Viewability. The results landed Bidtellect a spot as their sole Native DSP partner moving forward.

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

Bidtellect was proud to participate in Adweek’s NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies to succeed in 2021. Bidtellect led a workshop on the timely topic of context: Contextual Ad Targeting: Tips for the Modern Playbook

If you weren’t able to attend, Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?

Watch the session below and read our 3 key takeaways.

Bonus: we have a onesheet for you! (Scroll down.)

 

Placement informs everything else.

The more specific your understanding of the placement, the more informed – and effective – your tools and outcomes.

Utilize a nuanced approach to context with tech

Think: pre-bid targeting and blocking, natural language processing technology, and sentiment analysis.

Context is the future - and the key to a cookie-less world

Think of context-driven approaches as complementary to data and audience ID usage – not exclusive from them.

Want more?

Download our onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect’s use of BidSwitch’s Smartswitch technology leads to improved bidding performance while saving on cost. Read the Press Release.

The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Halloween may be the scariest time of year, but choosing a programmatic partner doesn’t have to be!

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

How has placement evolved along with consumer expectations, and what does it mean for the future?

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

It’s time to plan for Holidays 2021! Everything you need to know to make this your most successful holiday shopping season yet.

Introducing: Display Powered by Bidtellect

The Power and Performance of Bidtellect’s Context-First Optimization Intelligence, Harnessed For Traditional Display. A NEW way to buy Display! Elevate traditional banner campaigns with Bidtellect’s Context-First & Cookieless Optimization solutions. Our technology...

A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns

It’s Back to School time again! Everything you need to know to make this your most successful season yet.