Bidtellect was proud to participate in Adweek’s NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies to succeed in 2021. Bidtellect led a workshop on the timely topic of context: Contextual Ad Targeting: Tips for the Modern Playbook
If you weren’t able to attend, Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?
Watch the session below and read our 3 key takeaways.
Bonus: we have a onesheet for you! (Scroll down.)
Placement informs everything else.
The more specific your understanding of the placement, the more informed – and effective – your tools and outcomes.
Utilize a nuanced approach to context with tech
Think: pre-bid targeting and blocking, natural language processing technology, and sentiment analysis.
Context is the future - and the key to a cookie-less world
Think of context-driven approaches as complementary to data and audience ID usage – not exclusive from them.
Download our onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety
If you’re interested in further reading, check out these resources:
- Onesheet: 5 Ways Technology Can Create a Brand Safe Environment for Advertisers
- Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect
- Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting
- Onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety