Bidtellect was proud to participate in Adweek’s NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies to succeed in 2021. Bidtellect led a workshop on the timely topic of context: Contextual Ad Targeting: Tips for the Modern Playbook

If you weren’t able to attend, Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?

Watch the session below and read our 3 key takeaways.

Bonus: we have a onesheet for you! (Scroll down.)

 

Placement informs everything else.

The more specific your understanding of the placement, the more informed – and effective – your tools and outcomes.

Utilize a nuanced approach to context with tech

Think: pre-bid targeting and blocking, natural language processing technology, and sentiment analysis.

Context is the future - and the key to a cookie-less world

Think of context-driven approaches as complementary to data and audience ID usage – not exclusive from them.

Want more?

Download our onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

Behind the Platform: What is Campaign Flighting? VIDEO

Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.

Behind the Platform: Creative Bulk Upload VIDEO

Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Bidtellect is excited to announce its new proprietary DSP feature: context demographics targeting.

Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect’s use of BidSwitch’s Smartswitch technology leads to improved bidding performance while saving on cost. Read the Press Release.

The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Halloween may be the scariest time of year, but choosing a programmatic partner doesn’t have to be!

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.

Our 6 Mandatory Tips for Engaging Holiday Creative Assets

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

It’s time to plan for Holidays 2021! Everything you need to know to make this your most successful holiday shopping season yet.