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Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Emili Lewis ​!

Introducing: Bidtellect’s New Display Offering

It’s here, baby! Bidtellect’s ready to jazz up the traditional medium with the power of our context-first optimization and performance capabilities. The move has already led to amazing results for advertisers: In initial tests of Bidtellect’s display offering, one client reported a positive 40% return on ad spend (ROAS), surpassing its goal by over 2.6x and outperforming all other partners.

Read the Press Release:  Bidtellect Harnesses the Power of Context-First Optimization for New Display Offering


The questions retailers are asking about holiday shopping 2020| Retail  Strategy | Retail Customer Experience


Holiday Shopping 2021: What You Need to Know

Are you ready advertisers? After the 2020 shopping season performed better than expected, 2021 is shaping up to be even stronger. Get all the info you need with our trend report and our tips for high-engagement creative assets.

How ready are you feeling for back to school? 2021 back-to-school spending is projected to hit its highest level in recent years: $32.5 billion for K-12 students, or $612 per student, according to Deloitte. And as for shopping style? 34% of consumers plan to use “buy online, pickup in store” and curbside pickup.

Read it here: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read it here: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Around the Industry:

Creatives of the Week:


Each week, we’ll share some of our most engaging creatives out in the wild!

These creatives showcase the power of promotions “two for $69.95” and call to action “start your kitchen project today.” Hello, engagement!

Read more about Bidtellect’s creative services team, [b]+studio.

nextech adweek lon video

ICYMI: Adweek, Nextech, and the Future of Contextual Targeting​

We gathered up the latest research and trends for Back to School 2021 so you can plan your campaigns with confidence.

READ NOW: 3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

Case Study of the Week: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

A leading home goods retail brand, who previously partnered with Bidtellect for native activation, wanted to test Bidtellect’s context-optimized Display Banner units.

Read it here.


Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.