This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Cory Lamay! ​

Press Release Alert: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Michael Feeley, Bidtellect VP of Supply Partnerships and Product Solutions: “Everything we do at Bidtellect focuses on putting brand content in front of consumers at the right time within the environments when they are most receptive and likely to engage – in the most efficient way possible.”

Read the Press Release | Read Our Recap on the Blog

SPOOOOKY Onesheet Alert! Beware of These Tricks & Treats!

It’s back… everyone’s favorite Halloween onesheet!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all optimization capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. Treat yourself to our Halloween onesheet for our top tips!

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Around the Industry:

  • AdAge asked “Is the industry prepared for a post-cookie world?” And the answers from marketers indicated… an alarming lack of concern – as in, little to no change in strategy even though there is an awareness of change coming (“action gap”). Basically because they believe adtech platforms will take care of solutions. I guess they’re right – because we’re ready 😉 (AdAge).
  • The Trade Desk has kicked off live beta testing of Unified ID 2.0 in Canada. Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. (Adexchanger).
  • Self-serve DSPs are all the rage. According to the latest Advertiser Perceptions DSP wave, more than half of current managed service buyers plan to increase their self-serve spend. One reason for the push towards self-service can be attributed to the desire for visibility into programmatic media fees (read more on that here). As a reminder, Bidtellect offers both self-service and managed service options. (Adexchanger).
  • The Covid-19 pandemic has accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations, according to MarTech Series. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars last year, programmatic communications are reshaping the landscape of interactions between brands and healthcare professionals (HCPs). (MarTech Series).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We love this top performer on the left! Nothing cleaner than a roll of toilet paper, amirite? And a simple question that applies to all of us – I mean, I’d click this! And on the right, the call-to-action in the title indicates valuable content is on the other side of the click that is helpful to the reader.

Read more about Bidtellect’s creative services team, [b]+studio.

5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? We cover 5 of the most common problems.

Download it now

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santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

NEW CASE STUDY: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

A favorite regional Zoo forced to close due to the pandemic turned to Bidtellect to let customers know about their reopening plans and newly-implemented safety and sanitization measures. To overcome conversion setbacks due to an antiquated web host, Bidtellect implemented sophisticated contextual targeting and retargeting measures that drove conversions and surpassed goals

Read more here.

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Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Michael Feeley, Bidtellect VP of Supply Partnerships and Product Solutions: “Everything we do at Bidtellect focuses on putting brand content in front of consumers at the right time within the environments when they are most receptive and likely to engage – in the most efficient way possible.”

The Takeaways:

Bidtellect utilizes BidSwitch’s SmartSwitch technology to optimize bidstream processing in order to reduce hardware costs and improve performance. 

  • Bidtellect saved 35% with one partner on listening costs with BidSwitch’s SmartSwitch technology
  • This led to a nearly 3x increase in auction win rate, which ultimately improves performance 

At Bidtellect, we help brand advertisers reach targeted audiences in contextually relevant environments at scale across the web. The optimization that we conduct at the bid opportunity level requires a huge focus on large amounts of the programmatic bidstream. Utilizing BidSwitch’s SmartSwitch technology helps to filter out unwanted inventory, thus reducing cost while simultaneously improving bidding performance for our clients.

BidSwitch_Black_WhiteBackground-01 (1)

Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media companies overcome increasing marketplace complexity by providing partners an efficient and transparent way to manage access to supply and demand at global scale. Unlike an exchange, BidSwitch operates as a neutral, infrastructure network, intelligently routing and filtering the bidstream to ensure optimized, non-fraudulent access for buyers and sellers. Today, BidSwitch facilitates more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, video TV, native and DOOH ecosystems, all via a single standardized integration. Visit www.bidswitch.com to learn more.

Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and native programmatic. We pride ourselves in premium supply quality and optimizing down to the placement level, while offering deep campaign insights across a wide range of KPIs for our brand, agency, and trading desk partners. Bidtellect consistently outperforms competitors in nearly every head-to-head performance test thanks to industry-leading brand safety technology, premium supply quality, superior context capabilities, and proprietary bid factoring and optimization technology: delivering ads that work.

Want more need-to-know info? Subscribe to our weekly newsletter!


Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

Bidtellectuals Share What They’re Grateful for This Year

In honor of Thanksgiving, Bidtellectuals share what they are grateful this year!

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! We rounded up our top tips and trends for holiday campaign planning.

The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Trick…or Treat?

Halloween may be the scariest time of year, but choosing a programmatic partner doesn’t have to be!

Don’t get tricked into one-size-fits-all optimization capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. Treat yourself our Halloween onesheet for our top tips! And don’t be shy: reach out for a head-to-head performance test if you like what you see.

Download Onesheet: Beware of These Tricks & Treats!

15 + 9 =

Want more need-to-know info? Subscribe to our weekly newsletter!


Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

Bidtellectuals Share What They’re Grateful for This Year

In honor of Thanksgiving, Bidtellectuals share what they are grateful this year!

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! We rounded up our top tips and trends for holiday campaign planning.

This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?

This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Marcos Vladimir López Castellanos! ​

The New Post-COVID Trends for Digital Advertisers (With Data!)

We’re sooooooo ready to say goodbye to the pandemic. The good news is economic recovery is in sight: according to Deloitte’s latest United States Economic Forecast, PCE is likely to increase by 7.6% in 2021 and by 3.9% in 2022, a sharp change from the 3.9% contraction last year. What does it mean for digital advertisers? The top trends in a post-COVID economy include a new work normal, a looming cookieless future, booming ecommerce and native discovery trends. Check out all our data on the blog.

Read it now: Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

Yikes. Sucks to be Facebook.

Well, the six-hour Facebook, Instagram, and WhatsApp outage rocked the world (literally) on Monday. And don’t forget the whistleblower who released tens of thousands of pages of internal research indicating the company was aware of many problems caused by its apps. Advertisers, if that doesn’t worry you – I don’t know what would?? Social media is the least trusted media source, according to Kantar. Download our onesheet for the latest trust metrics and how to advertise safely across the open web. We can help you adapt your existing social assets 😉

Download the Onesheet: Unfriending Facebook? Social Media and Native Ads 

Read the Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Around the Industry:

  • Facebook’s outage Monday marked the longest stretch of downtime for Facebook since 2008. The disruptions were caused by “configuration changes on the backbone routers” and did not put any user data in jeopardy (CNBC).
    A week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy that bans ads that deny climate change and prohibit the monetization of related content. The purpose of the move is to incentivize creators to not make problematic content just for the views and monetization opportunity (Adexchanger).
    How can brands navigate sensitive events on social media? A great article in AdAge walks through three rules to follow to avoid appearing tone deaf or being associated with potentially divisive content (AdAge).
    Google AdSense will switch to first-price auctions, behind Google Ad Manager and AdMob. Compared to a second-price auction, first-price auctions are simpler for buyers and more transparent (Adexchanger).
    AppLovin acquired MoPub, Twitter’s third-party ad exchange for mobile publishers nested within Twitter, for $1.05 billion in cash this week (Adexchanger).
    It’s a new bunny era! Playboy magazine featured it’s first gay male bunny on their cover this month, social-media influencer Bretman Rock. While the print magazine is no longer in circulation, they have switched to a digital-only version and boast 9.5 million Instagram followers and 1.5 million on Twitter (MediaPost).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We love repeat engagement! The creative on the left has been a top performer for a few weeks now. On the right, the product/service is centered in the image with bright colors – it’s not cluttered. Notice the clear call to actions in the copy: “Learn why” and “Read more.”

Read more about Bidtellect’s creative services team, [b]+studio.

santa is watching you poster hoiday advertising

How’s Holiday Planning Going?

Are your creatives ready for the holiday spirit? If not, don’t stress – we asked Bidtellect’s in-house creative services team for their mandatory tips for maximum holiday creative engagement. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

Download Now:

 Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

A leading wholesale retailer turned to Bidtellect to shift their social media budget outside the walled gardens. The move not only quelled their concerns over brand placement next to user-generated content and polarizing ad environments but surpassed their goals by 30%.

Read more here.

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Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

We’re desperate to say goodbye to COVID-19 and lingering pandemic. There is good news when it comes to economic recovery and spending: according to Deloitte’s latest United States Economic Forecast, PCE is likely to increase by 7.6% in 2021 and by 3.9% in 2022, a sharp change from the 3.9% contraction last year. So what trends emerged from the coronavirus pandemic that are likely to stick around? How can advertisers adjust their strategy accordingly? Let’s dive in.

1. Ecommerce is Booming & So Is Multi Channel Shopping

Stay-at-home orders revealed that consumers were just as – if not more – willing to shop for everything from groceries to tech online. Even when the ability to shop in-store returned, ecommerce continued to grow, and forecasts predict record-breaking ecommerce sales into this holiday season and beyond. People are able to buy things online from all over giving them a wider range, this also helps businesses connect with their customers, especially as they have access to ecommerce translations that can help with communication across multiple platforms. As consumers became more comfortable with shopping online (and retailers made the experience easier to navigate), they also adopted a multi-channel shopping approach. Whether it be researching on their phone, trying in-store, then buying online at their desktop with click and collect – or any other combination thereof – a multichannel shopping experience is here to stay, and advertisers need to step up their strategy to meet the demand. Many, for example, are turning to Smm panel services to boost their social media presence online. This sort of advertising appeals most to the younger market, helping to boost sales amongst teens and young adults.

US ecommerce sales are expected to grow 17.9% this year to reach $933.30 billion, and ecommerce is now on track to surpass 20% of total retail by 2024, according to eMarketer. In the US, omnichannel shopping has grown by 50% since the beginning of the pandemic (Nielson via Facebook). And let’s not forget click and collect: US shoppers spent $72.46 billion via click and collect in 2020, a 106.9% growth rate over 2019; eMarketer forecasts that click-and-collect sales will grow 15.2% in 2021, and 150.4 million people in the US will make a purchase via click and collect at least once in 2021. These types of businesses have popped up a lot over the year with many going for the more ‘remote working’ option to help them work from wherever they can whilst making money, however, as businesses grow they may want to have a business address through a registered office in London so they can be a lot more professional as they build up their business and customers.

The Stats:

  • Deloitte’s latest United States Economic Forecast, PCE is likely to increase by 7.6% in 2021 and by 3.9% in 2022, a sharp change from the 3.9% contraction last year (Deloitte, 2021).
  • Ecommerce is now on track to surpass 20% of total retail by 2024 (eMarketer, 2021).
  • US ecommerce sales are expected to grow 17.9% this year to reach $933.30 billion (eMarketer, 2021).
  • In the US, omnichannel shopping has grown by 50% since the beginning of the pandemic (Nielson via Facebook).
  • US shoppers spent $72.46 billion via click and collect in 2020, a 106.9% growth rate over 2019 (eMarketer).
  • eMarketer forecasts that click-and-collect sales will grow 15.2% in 2021, and 150.4 million people in the US will make a purchase via click and collect at least once in 2021 (eMarketer, 2021).
  • Over 150 million people will make at least one purchase via click and collect this year in the US (eMarketer, 2021).
  • Click and collect will account for 9.9% of all retail ecommerce sales this year (eMarketer, 2021).
  • US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years (eMarketer, 2021).
  • There has been 1.3X growth in mobile purchasing, globally, for the holiday season since 2018 (Facebook)
  • Retail mobile ecommerce sales grew 15% in 2021 and is expected to grow 22% in 2022, reaching $435.75 billions (eMarketer, 2021)

2. Context Discovery Commerce in COVID and Beyond

With a multichannel shopping experience comes a more thoughtful shopping experience. Consumers are looking for – and accepting – help and guidance from brands when it comes to shopping online. Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success and will continue to be trending in 2022 and beyond. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ shopping job easier. Don’t just meet them at their needs; anticipate them.

The Stats:

  • 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for (Facebook).
  • Half of all shoppers polled experienced some difficulty knowing what to buy for others, highlighting the need for discovery aides-especially during the holidays (Facebook).

3. Spend on Native Ads Increases, Still Preferred by Consumers

When it comes to digital ads, consumers are more than accustomed to their omnipresence while browsing the web. Still, consumers expect a higher-than-ever level of sophistication from digital ads: unobtrusive, soothing to the eye, and relevant to the content they are consuming. As patience for aggressive advertising tactics wanes, native advertising is seeing a resurgence in popularity, especially in the post-pandemic era as consumers spend more time than ever on their electronic devices from work to shopping to personal entertainment.

Nonintrusive ads are crucial: a solid majority (63%) of adblock users said they’d be willing to accept ads on websites if their ad experiences were light and nonintrusive, per a 2021 Blockthrough survey via eMarketer, and even respondents that disliked certain types of ads could tolerate them under the right circumstances. And consumers don’t just prefer it, they are more likely to interact with contextually-relevant native ads: a 2020 Outbrain and Content Marketing Institute study found that Native advertising on the open web that uses a softer trust-based approach to content marketing got 5-10x higher average CTRs than a more aggressive push marketing approach. Native advertising spend in 2020 reached $52.7 billion (which is 64.8% of all US digital display ad spend) according to Statista and Native display ad spending jumped from $47.33 billion in 2020 to $57.27 billion in 2021, accounting for a 16.2% increase, according to eMarketer.

Spend on native advertising increased during the height of the pandemic and will continue to grow: a 2021 AdYouLike analysis estimates that Native Advertising sector spending will jump 372% between 2020 and 2025 and the continued growth could ensure the global market is worth $400 billion by 2025.

The Stats:

  • A solid majority (63%) of adblock users said they’d be willing to accept ads on websites if their ad experiences were light and nonintrusive, per a Blockthrough survey (eMarketer, 2021)
  • 40.9% of respondents said they disliked certain types of ads but could tolerate them under the right circumstances (Blockthrough via (eMarketer, 2021).
  • Native advertising on the open web that uses a softer trust-based approach to content marketing got 5-10x higher average CTRs than a more aggressive push marketing approach. (Outbrain/Content Marketing Institute, 2020)
  • Native display ad spending jumped from $47.33 billion in 2020 to $57.27 billion in 2021, accounting for a 16.2% increase (eMarketer, July 2021)
  • ​​Native advertising is the second-best top-performing channel for video campaigns according to US publishers. (eMarketer, 2020)
  • Native ads create an 18% increase in purchase intent. (Outbrain, 2015)
  • Continued growth in the native advertising sector could ensure the global market is worth $400bn by 2025 (AdYouLike analysis, 2021).
  • AdYouLike estimates that Native Advertising sector spending will jump 372% between 2020 and 2025 (AdYouLike analysis, 2021).
  • Native advertising spend in 2020 reached $52.7 billion (which is 64.8% of all US digital display ad spend) (Statista and Emarketer 2020)
  • Revenue generation from native advertising is expected to increase by 46% by 2021 (Native Advertising Institute, 2020)

4. A New Work Normal is Here to Stay

That’s right: working from home isn’t going anywhere anytime soon. Of course this differs from industry to industry, but many who previously worked in an office have shifted permanently to working from home post-pandemic or in a hybrid situation (part time at home, part time in office). Many people have begun to invest in laptops and other equipment in order to make working from home more efficient. You might find more info at this link if you’re looking for a new system.

According to a recent Upwork survey reported by Forbes , about 1 in 4 Americans (26.7%) will be working remotely in 2021. This is a significant change from 2018, when only 7% of civilian employees in the U.S. had an option to work from home. This means a permanent shift in digital sales and marketing tactics to reach at-home customers, from digital events to research content and more.
McKinsey found that even as in-person engagement reemerged as an option for B2B sellers, for example, buyers made clear they prefer a cross-channel mix, choosing in-person, remote, and digital self-serve interactions in equal measure. Digital strategies will need to adjust to keep up –including shifting to greater digital advertising efforts and online sales use.

The Stats:

  • About 1 in 4 Americans (26.7%) will be working remotely in 2021 (Upwork via Forbes, 2021).
  • Only 7% of civilian employees in the U.S. had an option to work from home in 2018 PewResearch via Forbes, 2021).
  • 83% of B2B leaders believe that omnichannel selling is a more successful way to prospect and secure new business than traditional, “face-to-face only” sales approaches (McKinsey, 2021).
  • 83% of B2B leaders say that omnichannel is as or more effective than traditional methods (McKinsey, 2021)

5. The Inevitable Cookieless Future Will Alter Programmatic Strategy

The cookieless future is arriving sooner or later, even if the inevitable keeps getting postponed. Regardless of timing, advertisers still have cookieless front of mind and are adjusting accordingly. eMarketer’s Ad Targeting 2021 polled ad executives and many have not overhauled their strategy yet; 2022 will likely be the year catch up begins if it hasn’t already. eMarketer predicts that in this post-cookie world, multiple tiers of targeting will be required depending on which identifiers are coming through with a given bid request. Our best advice would be to start implementing multiple tiers of targeting sooner rather than later.
To read more about Bidtellect’s cookieless strategy and emphasis on our mix of contextual targeting, optimization, and audience creation, download our onesheet Bidtellect’s Solutions: Brand Safety and Context Control.

The Stats:

  • eMarketer’s multiple tiers of targeting in post-cookie world:
    • Logged-in impressions
    • Universal identifiers (like Unified ID 2.0 [UID 2.0] or LiveRamp ATS)
    • Nonauthenticated impressions
    • There will also be other ways to target these non-logged-in impressions, including by using whichever Privacy Sandbox proposals end up getting adopted by Chrome or other browsers, publisher-created segments, and contextual targeting.
  • As late as Q4 2020, research from email ad monetization platform LiveIntent found that almost eight in 10 US marketers and publishers were still relying primarily on third-party cookies to determine the identity of their audiences (eMarketer, 2021).
  • The IAB’s 2021 “State of Data” report estimated $12.3 billion in spending last year on third-party audience data, as well as $8.0 billion on data activation solutions. Most of the audience data spending-$7.3 billion-went toward data used for digital channels (IAB via eMarketer, 2021)
    • The largest chunk of that spending was on demographic, firmographic, psychographic, and attitudinal data.
  • Programmatic is booming regardless: The US programmatic digital display ad market will pass the $100-billion mark by 2022, as third-party cookie deprecation looms closer (eMarketer, 2021)
  • Advertisers in the US will spend $285.58 billion on paid media to reach consumers with messaging (eMarketer, 2021).
  • About half of adult US internet users said that when brands use their data in advertising, it helps them discover (50%) and find (49%) products and services that interest them.

We hope these 5 digital advertising trends in a post-covid economy help you plan your campaigns with ease. Bidtellect is available for all your programmatic needs. Reach out to learn more.

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

Bidtellectuals Share What They’re Grateful for This Year

In honor of Thanksgiving, Bidtellectuals share what they are grateful this year!

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! We rounded up our top tips and trends for holiday campaign planning.