Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Michael Feeley, Bidtellect VP of Supply Partnerships and Product Solutions: “Everything we do at Bidtellect focuses on putting brand content in front of consumers at the right time within the environments when they are most receptive and likely to engage – in the most efficient way possible.”

The Takeaways:

Bidtellect utilizes BidSwitch’s SmartSwitch technology to optimize bidstream processing in order to reduce hardware costs and improve performance. 

  • Bidtellect saved 35% with one partner on listening costs with BidSwitch’s SmartSwitch technology
  • This led to a nearly 3x increase in auction win rate, which ultimately improves performance 

At Bidtellect, we help brand advertisers reach targeted audiences in contextually relevant environments at scale across the web. The optimization that we conduct at the bid opportunity level requires a huge focus on large amounts of the programmatic bidstream. Utilizing BidSwitch’s SmartSwitch technology helps to filter out unwanted inventory, thus reducing cost while simultaneously improving bidding performance for our clients.

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Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media companies overcome increasing marketplace complexity by providing partners an efficient and transparent way to manage access to supply and demand at global scale. Unlike an exchange, BidSwitch operates as a neutral, infrastructure network, intelligently routing and filtering the bidstream to ensure optimized, non-fraudulent access for buyers and sellers. Today, BidSwitch facilitates more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, video TV, native and DOOH ecosystems, all via a single standardized integration. Visit www.bidswitch.com to learn more.

Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and native programmatic. We pride ourselves in premium supply quality and optimizing down to the placement level, while offering deep campaign insights across a wide range of KPIs for our brand, agency, and trading desk partners. Bidtellect consistently outperforms competitors in nearly every head-to-head performance test thanks to industry-leading brand safety technology, premium supply quality, superior context capabilities, and proprietary bid factoring and optimization technology: delivering ads that work.

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