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Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Janelle Watanabe!



Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. TREAT yourself to our Halloween onesheet for our top tips and solutions to these problems.

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Bidtellectuals celebrated Halloween with a costume parade in-office and over Zoom! Can you guess which Bidtellectual’s family emerged from Beetlejuice? And check out CEO Lon Otremba as the Joker! Talk about spooky!

ICYMI: The Bidswitch Collab SUCCESS

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance. Read more below!

Read the Press Release | Read Our Recap on the Blog

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

Hello, high engagement scores! Bright colors, a happy child – the image on the left is a recipe for success. In the second, a listicle always wins, baby, and leads to valuable content to help a researching shopper.

Read more about Bidtellect’s creative services team, [b]+studio.

B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

The pandemic accelerated a clear shift – arguably already in the works – to online B2B sales. Digital strategies will need to adjust to keep up – including shifting to greater digital advertising efforts and online sales to reach their intended business audience. Here’s what you need to know if you’re an advertiser in B2B.

Download it now

santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

CASE STUDY: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%​

A leading home goods retail brand, who previously partnered with Bidtellect for native activation, sought to expand on the success of their native campaign by testing Bidtellect’s context-optimized Display Banner units.

Read more here.

Cute robot