Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

Creative best practices are crucial to native and display advertisements: 93% of audiences said that they prefer brands that put some effort in creating something unique to get their attention (Insight at FreakOut, 2021). Coupled with contextual targeting and optimization, eye-catching images and copy will help consumers and decision makers find what they may be looking for.

Copy is especially important because it can direct consumers to content that is valuable to them. According to Forrester Research, 81% of respondents find industry-specific content valuable, and 49% of technology buying decision makers rely on content developed by industry analysts/experts to make buying decisions. 

As reported by Facebook, 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. What does this mean for digital advertisers during the holiday season and beyond? It means that consumers want help while they are shopping. 

 

To learn more, download our onesheet. You can also contact us here. 

Download the Onesheet

12 + 4 =

Subscribe to our weekly newsletter:


Why You Should Factor Diversity Into Your Strategy This Black History Month

How and why you should make diversity your advertising priority.

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.