Bidtellectuals Share Their New Year’s Resolutions for 2022

Bidtellectuals Share Their New Year’s Resolutions for 2022

New Year’s Eve is one of the most exciting and refreshing times of the year. We all gather with family and friends to celebrate and reflect on the year, maybe drink a few too many glasses of champagne (just me?!) and eat an embarrassing amount of food. But when January 1st comes around, it is time to set new goals for the New Year. Check out what our Bidtellectuals New Year’s Resolutions are:

 

 

Happy New Year! I’m trying to spread more sunshine this year by giving out little compliments, whether it’s to strangers/people you see out and about or people I know… who doesn’t love a compliment! Bringing people more smiles, that’s the goal 🙂

Katie Broussard
Senior Account Strategist

 

In 2022 I’ve resolved to keep things in perspective & focus on balance. It’s easy to forget that any given situation is only as important as the value & meaning we assign it in our own mind, I’m reducing the airtime I give to energy-sucking & joy-depleting thoughts/people/situations.

Courtney Bonkowski
Director of Finance & HR

To try and %$#@ing swear less!!

Janelle Watanabe
Sales Director

Self Care & Self Love. More Patience.

Lisa Friedman
Director, Sales East

 

Get back on my peloton – which is currently being used to hang dry laundry!

Craig Aron
SVP Growth and Strategic Business Development

To be more patient and kind to myself, which will ultimately make me a better mother, wife, daughter, sister, friend & colleague.

Tamanna Ghazvini-Sousa
Sales Director, Canada

 

Read more books!

Nick Gomez
Product Manager

One of my new year’s resolutions is to write more. Goal is to write at least one article per month (sports, creative writing, reviews of media, etc.)

Kyle Kelly
Jr. Account Manager

 

 

My New Year’s resolution is to be more mindful of my mental and physical health through reflection and journaling.

Alexander Williams
Staff Accountant

I have made a resolution to improve the overall organizational efficiency of the R&D organization.
In addition, spend more “quality” time with family and friends. Life is too short!

Michael Conway
Chief Technology Officer

 

Travel more, explore new places, and make new memories. This includes skiing! 2022 I’m going to be a big skier 🙂

Charlotte Otremba
Director of Communications.& Marketing

This year my focus is being more creative musically in my spare time. Focussing on writing, performing, and producing music whenever I can get a spare second.

Jonathon Burden
Director of Sales, West Coast

 

One-Touch Rule: Always put things back where I found it: It’s simple, and yet I sometimes leave stuff laying around the house when the stuff has a little place in the home. Benefit? It reduces the “stuff” pile and I’ll never lose things (hopefully). I can’t take credit for this, I saw it on TikTok but I love it!

Give Back: I’ve committed to spending a few hours each week working with Second Chance Initiative and helping to spread the word of a great local organization.

Reduce Noise and Focus on What’s Important: I’ve always struggled with the power of “no”. I take on way too much and lose sight of what’s really important. And I don’t mean in the office – I mean personally. I’m always helping out friends with their side hustles and I love doing it – but if it takes away from my time with my family or when I need to focus on myself, then the answer is no.

Missy Steiner
VP of Marketing

Slow to anger, slow to speak, quick to listen.

Jason Boshoff
Chief Operating Officer

My goal is to make Bidtellect the best company anyone here has ever worked for. I am resolved to do all in my power and abilities to make that happen!

Lon Otremba
Chief Executive Officer

 

Some of my resolutions for 2022:
1. Be present. I want to cut down device usage :). Less time on social media, more time with family.
2. Have photographs printed… I miss printed photographs.
3. Ride that Peloton 😀

Carolina Escobar
Director of UI/UX

What we eat and drink has an impact on everything. This year I’m making it my goal to drink more water to help clear my mind, improve my concentration and improve my physical health. Cutting out caffeine was easy (thanks to giving me anxiety!). H20 here we go!

Yeni Gordillo
Creative Director

 

 

This year I am committed to getting healthy! I’ve gained the “COVID 20” and I’m dedicating myself to this resolution with hard work, discipline and consistency! Also, now that I’ve told you, I will need to stay accountable 🙂

Stacy McElhone
Junior Software Quality Engineer

My resolution for the year is to stay on my fitness GRIND! Trying to make sure I go to the gym and eat healthy as much as I know I should!

Thomas Follis
Accountant Management Intern

 

 

Happy New Year from all of us at Bidtellect! 

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This Week’s Newsletter: 2021 Wrap, Industry News & 2 New Videos

This Week’s Newsletter: 2021 Wrap, Industry News & 2 New Videos

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here!

Hello Bidtellectuals!

Happy New Year! Here’s to a bright 2022!

More Platform Videos? Yes Please!

We’re back with more Behind the Platform videos! Next up: Creative Bulk Upload. This is an easy way to save time on campaign planning.

Plus: What is Campaign Flighting?

Campaign Flighting can optimize campaign planning and improve your digital ad performance. Words flying past you? Land here: read our blog post or watch our latest Behind the Platform video to create campaign flights with ease.

That’s a Wrap 2021

15 Billion impressions served
3,642 Creative requests fulfilled
345+ Brand partners
25 New product releases
20+ Press releases, articles, & industry publications
16 New employees
03 Channels plus High impact units
1 Virtual all-hands
Countless hours of hard work, laughs, and learning to adapt to an evolving landscape.
…. that’s powering smarter advertising in 2021 with Bidtellect

 

 

Around the Industry:

  • Retail ecommerce will continue to boom in 2022! According to eMarketer, after almost 50% growth in ecommerce channel ad spending during 2020, advertisers increased those allocations by another 27.8% in 2021, and the same rate of growth is predicted for 2022. Not only that, the share of total retail sales that occur online has “jumped an unprecedented amount’ and will continue to grow. It is clear that businesses online are doing very well, so it is imperative for them to take charge of their growth by utilizing the resources available out there, from picking a supportive checking account (https://www.moneyunder30.com/best-business-checking-accounts) to building on their digital marketing strategies to reach a wider audience.
  • So keep making discovery content: eMarketer estimates that 92.6% of US internet users ages 14 and older will browse, research, or compare products digitally via any device at least once this year, making them digital shoppers.
  • Spotify has added clickable ads to their podcasts, reports Adweek. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to audio ads. The cards then linger as an interstitial ad on the podcast page, the episode page and the now playing view when the episode is playing. The cards will live on those surfaces for seven days or until the campaign ends.
  • According to eMarketer, US Digital Ad spending is expected to rise 13.6% to nearly $240 billion in 2022.
  • Is this what Google was waiting for when it delayed the phase out of cookies on Chrome? The United States Patent and Trademark Office this week granted Google a patent that describes how its technology can attribute a click without using cookies, reported Mediapost.

Bidtellect Meditates!

Check your calendars: our guided meditation session started this week! Join your team members biweekly on Wednesdays from 3:30 – 3:45 pm EST via Zoom to get your ommm on.

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Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

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Thank You

Thanks to your donations, we raised nearly one thousand dollars for Feeding South Florida, benefitting those hungry in Palm Beach, Broward, Miami-Dade, and Monroe Counties.

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Behind the Platform: What is Campaign Flighting? VIDEO

Behind the Platform: What is Campaign Flighting? VIDEO

Learn about Campaign Flighting to optimize campaign planning and improve your digital ad performance in the Bidtellect DSP.

What is Campaign Flighting?

Flighting is the ability to define multiple flights (date ranges) that have specific budgets assigned to them within a single campaign. Campaigns then deliver and pace to the active flight’s budget and time range. Your Campaign’s Flight consists of the Start Date and End Date

What It’s Best For:

Fixed budget campaigns.

What Happens:

Within a campaign, you can create multiple flights or time ranges just by indicating a start time, end time, and budget. As long as they do not overlap, flights can have varying lengths of time and budgets. They can even be removed or changed as needed, and there can be a gap between flights in a campaign, during which no bidding or spending will occur.

Did you know?

Unused budget in a current flight can be used in a future flight. “Actualizing” enables more efficient use of budget and an ability to shift budget priorities based on performance.

Watch Now:

We walk through Campaign Flighting in this brief Behind the Platform video.

Learn More:

For more on Bidtellect’s DSP, check out our other videos or enroll in our FREE Trader Scorecard Online Learning Program to get certified.

Want to learn more about Bidtellect’s Trader Scorecard? Click below: 

What is Bidtellect’s New Trader Scorecard? We Answer Your Questions

 

Want more need-to-know info? Subscribe to our weekly newsletter!


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Behind the Platform: Creative Bulk Upload VIDEO

Save time on your campaign planning by utilizing Bidtellect’s “Creative Bulk Upload” feature.

 

Watch Now:

In this video, we walk through how to upload creatives in bulk at the Insertion Order level. This will save you time and effort while planning multiple campaigns. 

Learn More:

For more on Bidtellect’s DSP, check out our other videos or enroll in our FREE Trader Scorecard Online Learning Program to get certified.

Want to learn more about Bidtellect’s Trader Scorecard? Click below: 

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Want more need-to-know info? Subscribe to our weekly newsletter!


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