Bombora and Bidtellect Announce Industry-First B2B Cookieless Targeting Solution

Bombora and Bidtellect Announce Industry-First B2B Cookieless Targeting Solution

Bidtellect is excited to announce a partnership expansion with Bombora that gives digital advertisers the most comprehensive and technical B2B cookieless targeting solution on the market. Utilizing Bombora’s proprietary Company Surge Intent offering and Bidtellect’s context-first programmatic platform capabilities creates a unique contextual target solution at scale for B2B marketers. It’s the first of its kind in the industry.

 

Key Takeaways:

  • Together, the partnership enables B2B contextual targeting against 62 topic categories including digital transformation, supply chain management, business intelligence, cryptocurrency, and marketing technology.
  • Bombora’s Company Surge Intent data uniquely measures and scores intent signals across a proprietary data cooperative of 4,000+ B2B content sources.
  • Bidtellect’s granular ad placement-level targeting, now combined with Bombora’s robust topic taxonomy, delivers first-of-its-kind precision, scale, and performance tailored for B2B brands – all in a cookieless environment

The Coverage:

Notable Quotes:

“Partnering with Bombora not only strengthens Bidtellect’s ability to power smarter advertising, but also provides a cost-effective, high-performing solution in a market that worries about a cookieless future.”

CRAIG ARON

BIDTELLECT SVP GROWTH & STRATEGIC BUSINESS DEVELOPMENT

“Bombora’s contextual partnership with Bidtellect is one of many future-proofing initiatives we are developing to address the cookieless world and continue to serve our clients effectively.”

TONY MOWAD

BOMBORA VP of BUSINESS DEVELOPEMENT

“Bombora and Bidtellect’s global cookieless B2B solution is the industry’s first integration capable of bringing together granular contextual targeting and robust taxonomy specifically relevant for B2B brands.”

ROSEY SUTTON

JUST GLOBAL ASSOCIATE DIRECTOR, PROGRAMMATIC

“Bidtellect and Bombora’s new global cookieless B2B solution provides us with a unique combination of data and content-driven solutions that allow us to plan for the future.”

ANTHONY LOPEZ

JUST GLOBAL SUPERVISOR of PROGRAMMATIC

To speak with a Bidtellect representative, reach out to marketing@bidtellect.com.

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Black History Month: Diversity in Advertising Builds Trust

Black History Month: Diversity in Advertising Builds Trust

As Black History Month comes to end, it is important to continue to honor the contributions and hardships of the Black community. Indeed, one month out of the year does not suffice in recognizing the racial injustices that our country continues to deal with. In this blog, we look at valuable statistics around diversity and how it applies to our field of digital advertising.

Recent data points to a desire from users – especially younger generations – to see more diversity in advertising. What does this mean? Younger generations are seemingly the most passionate about, and trusting of, brands that represent diversity.

Here are more statistics and key takeaways:

2 + 1 =

1. Diversity In Ads Builds Trust With Users:

2. And Is Good For Business:

  • Brands with the highest diversity scores see an 83% higher consumer preference (Heat Test Report via Impact).
  • 69% of Black consumers are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity (Think With Google via Impact).
  • Studies have shown that more inclusive ads have seen 23% more “purchase intent” from Gen Z consumers (Microsoft Advertising via Impact).

3. But Many Consumers Still Do Not Feel Represented:

  • 54% of consumers surveyed by Facebook said they do not feel fully culturally represented in online advertising (Facebook Advertising via Impact).

4. And Focused Ad Marketing Spend Needs to Increase:

  • Multicultural consumers make up almost 40% of the U.S. population, but multicultural media spending is only 5.2% of total ad and marketing spend (PQ Media via Impact).

5. Here’s What You Can Do: 

  • Work with Bidtellect’s in-house creative agency, [b]+studio, to ensure your creative assets incorporate a range of faces from varying backgrounds, plus use language to connect differing age ranges. Maximize Bidtellect’s advanced targeting and optimization capabilities to reach more users, especially skewing towards gender and age with cookieless context demographics targeting.

Focusing on genuine representation and building a connection with all communities builds trust with consumers and ultimately builds brand loyalty. It is imperative to not only represent minorities within advertisements, but also to normalize the presence of non-white bodies within the media. While we have a long way to go, learning and reading more about it is a great place to start.

 

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Super Bowl Sunday: What To Expect in Advertising

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Super Bowl Sunday is practically a national holiday here in the US. Whether you are a football fan or not, most people in the US are watching the game. For the non-football fans, it is a great excuse to drink with friends and indulge in some tasty appetizers.

For football fans, it is arguably the biggest sporting event of the year. They might start looking closely at the betting Sports Odds, cheer at their players together at the bar or have a game night at home. Nevertheless, it is a huge day for the advertising industry. We all have that one friend that loves the advertisements more than the game itself. But, there is also a ton of advertising that goes on before the game even starts. Check out the Super Bowl Ad breakdown:

  • Ten days before the game, NBC said it had sold out all commercial inventory, with some :30 ads going as high as $7.1 million. Last year in a sluggish ad economy CBS said they were selling :30 ads at $5.5 million (Forbes, 2022)
  • According to Kantar the top five advertisers in Super Bowl LV were; Anheuser-Busch InBev at $52.25 million, Pepsico at $27.5 million; Deutsche Telekom (T-Mobile), General Motors and Rock Holdings (Rocket Mortgage) all spent $22 million. (Forbes, 2022)
  • Among first-time advertisers for this year’s Super Bowl include; Crypto.com, Cutwater Spirits, Booking.com, FTX, Hologic, Quickbooks, Rakuten, Sam’s Club, Wallbox and Irish Spring. (Forbes, 2022)
  • Familiar Super Bowl advertisers who will be sitting out this year include; Chipotle, Coca-Cola, Fiverr, Hyundai, Kraft Heinz, Lexus, Mars Wrigley and Tide. (Forbes, 2022)
  • Budweiser with the Cydesdales will return after missing last year. In addition, the E*Trade talking baby will return for the first time in eight years (Forbes, 2022)
  • This year, 90 million people are planning to throw or attend a party, up from 62.8 million last year, and another 13.7 million adults plan to watch the game at a bar or restaurant (NFR)
  • Food and beverage account for 79% of the most popular purchases for the Super Bowl (NFR)
  • According to Hungry Fan, Americans spend over $387 million on snacks, $130 million on pizza, and over $2 billion on chicken wings. (Hungry Fan)
  • Americans spend around $1.3 billion on beer in the two weeks leading up to Super Bowl Sunday and consume 325 million gallons of beer on game day (Hungry Fan)

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