Super Bowl Sunday is practically a national holiday here in the US. Whether you are a football fan or not, most people in the US are watching the game. For the non-football fans, it is a great excuse to drink with friends and indulge in some tasty appetizers. For football fans, it is arguably the biggest sporting event of the year. Nevertheless, it is a huge day for the advertising industry. We all have that one friend that loves the advertisements more than the game itself. But, there is also a ton of advertising that goes on before the game even starts. Check out the Super Bowl Ad breakdown:

  • Ten days before the game, NBC said it had sold out all commercial inventory, with some :30 ads going as high as $7.1 million. Last year in a sluggish ad economy CBS said they were selling :30 ads at $5.5 million (Forbes, 2022)
  • According to Kantar the top five advertisers in Super Bowl LV were; Anheuser-Busch InBev at $52.25 million, Pepsico at $27.5 million; Deutsche Telekom (T-Mobile), General Motors and Rock Holdings (Rocket Mortgage) all spent $22 million. (Forbes, 2022)
  • Among first-time advertisers for this year’s Super Bowl include; Crypto.com, Cutwater Spirits, Booking.com, FTX, Hologic, Quickbooks, Rakuten, Sam’s Club, Wallbox and Irish Spring. (Forbes, 2022)
  • Familiar Super Bowl advertisers who will be sitting out this year include; Chipotle, Coca-Cola, Fiverr, Hyundai, Kraft Heinz, Lexus, Mars Wrigley and Tide. (Forbes, 2022)
  • Budweiser with the Cydesdales will return after missing last year. In addition, the E*Trade talking baby will return for the first time in eight years (Forbes, 2022)
  • This year, 90 million people are planning to throw or attend a party, up from 62.8 million last year, and another 13.7 million adults plan to watch the game at a bar or restaurant (NFR)
  • Food and beverage account for 79% of the most popular purchases for the Super Bowl (NFR)
  • According to Hungry Fan, Americans spend over $387 million on snacks, $130 million on pizza, and over $2 billion on chicken wings. (Hungry Fan)
  • Americans spend around $1.3 billion on beer in the two weeks leading up to Super Bowl Sunday and consume 325 million gallons of beer on game day (Hungry Fan)

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