Super Bowl Sunday is practically a national holiday here in the US. Whether you are a football fan or not, most people in the US are watching the game. For the non-football fans, it is a great excuse to drink with friends and indulge in some tasty appetizers.

For football fans, it is arguably the biggest sporting event of the year. They might start looking closely at the betting Sports Odds, cheer at their players together at the bar or have a game night at home. Nevertheless, it is a huge day for the advertising industry. We all have that one friend that loves the advertisements more than the game itself. But, there is also a ton of advertising that goes on before the game even starts. Check out the Super Bowl Ad breakdown:

  • Ten days before the game, NBC said it had sold out all commercial inventory, with some :30 ads going as high as $7.1 million. Last year in a sluggish ad economy CBS said they were selling :30 ads at $5.5 million (Forbes, 2022)
  • According to Kantar the top five advertisers in Super Bowl LV were; Anheuser-Busch InBev at $52.25 million, Pepsico at $27.5 million; Deutsche Telekom (T-Mobile), General Motors and Rock Holdings (Rocket Mortgage) all spent $22 million. (Forbes, 2022)
  • Among first-time advertisers for this year’s Super Bowl include; Crypto.com, Cutwater Spirits, Booking.com, FTX, Hologic, Quickbooks, Rakuten, Sam’s Club, Wallbox and Irish Spring. (Forbes, 2022)
  • Familiar Super Bowl advertisers who will be sitting out this year include; Chipotle, Coca-Cola, Fiverr, Hyundai, Kraft Heinz, Lexus, Mars Wrigley and Tide. (Forbes, 2022)
  • Budweiser with the Cydesdales will return after missing last year. In addition, the E*Trade talking baby will return for the first time in eight years (Forbes, 2022)
  • This year, 90 million people are planning to throw or attend a party, up from 62.8 million last year, and another 13.7 million adults plan to watch the game at a bar or restaurant (NFR)
  • Food and beverage account for 79% of the most popular purchases for the Super Bowl (NFR)
  • According to Hungry Fan, Americans spend over $387 million on snacks, $130 million on pizza, and over $2 billion on chicken wings. (Hungry Fan)
  • Americans spend around $1.3 billion on beer in the two weeks leading up to Super Bowl Sunday and consume 325 million gallons of beer on game day (Hungry Fan)

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