Bidtellect Named Finalist for Three Dick Reed Awards 2022

Bidtellect Named Finalist for Three Dick Reed Awards 2022

Leading integrated marketing agency and longtime Bidtellect partner Just Global has announced the finalists for their third annual Dick Reed Awards.  Named in honor of longtime Just Global CEO Dick Reed, the purpose of the awards is to celebrate the people in the media industry who may be overlooked: vendors, publishers and platforms. Bidtellect is honored to be named a finalist in three different awards this year – two of which honor individual team members. Check it out: 

jonno burden nominated just global dick reed awards photo

Finalist: Strategic Agency Partner of the Year

Jonno Burden is the Senior Director of Sales, West Coast. Jonno was nominated for the Strategic Agency Partner of the Year in the best Biddable Media category. From outstanding customer service to solution-oriented product and service offerings, these individuals have helped Just Global deliver powerful results for Just Global’s clients. Go Jonno!

The Dick Reed Awards are a testament to the world-class collaboration that Just Global delivers not only to its clients but alongside its partners. It’s an honor to be recognized for Bidtellect’s innovation and service, and excited to continue with the great work we are doing. – Jonno Burden

nick gomez nominated just global dick reed awards

Finalist: Unsung Hero of the Year

Nicholas Gomez is a Product Manager at Bidtellect. Nicholas was named a finalist for the Unsung Hero of the Year. Nominees for this award are known as behind-the-scenes maestros that orchestrate the best possible customer experience through outstanding support services. That’s Nick!

While recognition is hardly front of mind in our work, it means so much that Just Global takes it upon themselves to create an environment that celebrates all of the relationships and accomplishments put forth by their partners. 

Just Global was one of the first partners added onto my portfolio 5 years ago and I am so fortunate and honored to have been able to grow and achieve alongside some amazing people. – Nick Gomez

photo of yulia spotlight women at bidtellect

Finalist: Most Inventive Solutions

Bidtellect was named as a finalist for the Most Inventive Solutions Award. The award identifies companies that, as marketing technology continually evolves, have invented new product offerings within their disciplines that have proven successful for Just Global’s clients. Bidtellect is recognized for its specific products, services and/or features invented within the past year.

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SPOTLIGHT: WOMEN AT BIDTELLECT

SPOTLIGHT: WOMEN AT BIDTELLECT

In honor of Women’s History Month, we turned to the inspiring women here at Bidtellect for advice and inspiration. In this five-part series, we highlight women at Bidtellect nominated by their peers for their leadership and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the strengths of being a woman.

Terah Bocchi photo vp of sales bidtellect spotlight women at bidtellect

Terah Bocchi

Terah Bocchi is the Senior Vice President of Sales. Her clear communication style, strategic thinking, and ability to lead a large team spread across the country with strength, kindness, and support makes her an irreplaceable member of the Bidtellect family. In this interview, Terah talks the fallacy of work-life balance, embracing your unique communication style, finding mentors, and handling the challenges of the pandemic.

Read the Interview

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off.  

lysa vincent bidtellect spotlight women at bidtellect

Lysa Vincent

Described as “approachable, intelligent, decisive, analytical, eloquent, and hilarious” Director of Account Management Lysa Vincent simultaneously strategizes for her clients, fine tunes operational processes, and leads a team of Account Managers on the West Coast. In this interview, Lysa Vincent discusses leading with empathy, empowering others, and finding your voice when it comes to family and professional success, proving that the right job and the right people will propel you forward in your career.

Read the Interview

Obstacles will always exist. Don’t fail because of them, succeed despite them.

photo of yulia spotlight women at bidtellect

Yulia Khudzik

Yulia Khudzik is the Senior Quality Lead at Bidtellect, combining thorough, meticulous work with fearless persistence to ensure the platform is operating at highest quality standards at all time. In this interview, Yulia talks the value of teamwork, work-life balance, and uplifting other women.

Read the Interview. 

Give compliments. Listen when someone needs to talk. Offer support when needed. Give praise for good work.

spotlight women at bidtellect carolina escobar headshot photo

Carolina Escobar

Carolina Escobar is the Director of UI/UX at Bidtellect. She brings the same style and brightness of her day-to-day demeanor to her precise, thoughtful work designing and endlessly improving every feature of Bidtellect’s demand-side platform and user-interface. In this interview, Carolina offers =advice to women starting their careers, the unique strengths of leading as a woman, and whom she looks up to.

Read the Interview. 

I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

photo of missy steiner bidtellect vp of marketing spotlight women at bidtellect

Missy Steiner

Missy Steiner is Bidtellect’s Vice President of Marketing. Not only does she oversee the company’s creative vision and go-to-market strategy, she also leads Bidtellect’s unique in-house creative services arm, [b]+studio. Missy’s team loves her bubbly personality and endless support and understanding. In this interview, Missy talks productivity hacks, the importance of listening, and finding your joy and personal sparkle. 

Read the Interview

The most important thing: don’t dull your shine! If there are factors in your life that are inhibiting you from the joys of sparkling and shining – get rid of them.

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Happy St. Patrick’s Day! Find Your Pot of Gold With Bidtellect

Happy St. Patrick’s Day! Find Your Pot of Gold With Bidtellect

Get Lucky With Us:
The DSP Built for the Future of Programmatic

Bidtellect is a programmatic platform that delivers ads that work – without risking brand safety or privacy.

We Don’t Leave the Important Things to Luck
Don’t leave pricing and brand safety to luck alone! With Bidtellect as your programmatic partner, our advanced optimization technology will reach your target audiences across publisher environments with the most effective bid pricing and safety measures in place. Better yet, work with our in-house creative team, [b]+studio to ensure that your creative assets end up on the right side of the rainbow.

Found Our Lucky Charms! The Bidtellect Ad Types:

Clover

Responsive Native

Clover

Display

Clover

Video Units

Clover

High-Impact Units

Pot of Gold!
The Bidtellect Difference:
Delivering Ads That Work

We consistently outperform competitors in head-to-head tests thanks to our industry-leading context capabilities and proprietary optimization technology.

You don’t need luck, you need Bidtellect.

Pot of gold under a green rainbow

St Patricks Day Hat The Bidtellect Difference:

  • Specialization in Native, Native Formats & Creative Control
  • Flexible Bid Types
  • Context Optimizations
  • Insights Dashboards
  • Excellent Client Service

St Patricks Day Hat Plus

  • Proprietary Context-Driven Optimization
  • Proprietary Targeting Solutions
  • Bid Factoring Efficiencies: AARDvark
  • Engagement Code & Unique Measurement Through Post-Click

Here’s What to Expect for St. Patrick’s Day This Week:

High Spend

On average, people are expected to spend $42.33 each on St. Patrick’s Day
(NRF)

High Spend

The total expected spending on St. Patrick’s Day is $5.87B. This is an increase from $5.14B in 2021
(NRF)

%

Food Purchase

Among those celebrating, 59% of women plan on purchasing food for St. Patrick’s Day
(NRF)

%

Food Purchase

Among those celebrating, 57% of men plan on purchasing food for St. Patrick’s Day
(NRF)

%

Beverage Purchase

Among those celebrating, 44% of women plan on purchasing beverages for St. Patrick’s Day
(NRF)

%

Beverage Purchase

Among those celebrating, 49% of men plan on purchasing beverages for St. Patrick’s Day
(NRF)

%

Apparel Purchase

Among those celebrating, 35% of women plan on purchasing apparel or accessories for St. Patrick’s Day
(NRF)

%

Apparel Purchase

Among those celebrating, 38% of men plan on purchasing apparel or accessories for St. Patrick’s Day
(NRF)

 

 

Here’s What You Can Do:

Let us help you find the pot of gold at the end of your rainbow!

 

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Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

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Bidtellect’s Proprietary Engagement Score:  The Ultimate Measure of Success and Engagement

Bidtellect’s Proprietary Engagement Score: The Ultimate Measure of Success and Engagement

Know how consumers are engaging with your content and optimize in real-time.

With Bidtellect’s Proprietary Engagement Measurement & Optimization Technology, you can optimize towards site engagement and qualified site traffic in real-time. Act on engagement insights immediately then receive robust post-campaign reports afterward.

Bidtellect’s Engagement Score is a number ranging from 0 to 10. 0 indicates the least user engagement on a piece of content. 10 indicates the highest level of engagement. The algorithm tracks, measures and optimizes toward the following post-click engagement metrics:

How Does It Work?

Bidtellect’s Engagement Score is derived from three variables: Bounce Rate, Time on Site, and Visits per Click. Each measures the behavior of users once they land on the advertiser’s landing page using an advanced formula that is a linear combination of three logistic functions. Advertisers can optimize their campaigns toward Engagement Score as a whole or toward individual post-click metrics. 

Post-click measurement is conducted for every permutation of a creative (image, copy, etc.) as well as the location it was shown. Each variation is scored independently, helping us hone in on the ideal message and audience that provides the maximum post-click engagement. These learnings are then used in our bidder to promote ideal ad impression delivery. Advertisers can expect aggregate engagement scores to increase over time if engagement optimization is selected as a goal type.

Engagement Score vs. Individual Engagement KPIs

In addition to measuring and optimizing towards Engagement Score, Bidtellect can also measure and optimize to one or more individual engagement KPIs :

BOUNCE RATE AVERAGE TIME ON SITE VISITS PER CLICK PAGE VIEWS PER VISIT

When a user visits a page but does not remain for at least 5 seconds (before going to another site or closing the browser tab or window), a bounce is recorded. The bounce rate is a calculation of the number of bounces divided by the number of sessions.

The amount of time a user stays on a page. We begin tracking ToS once a user has remained on a page for at least five (5) seconds. The Bidtellect Engagement Score uses the Time on Site averaged across all sessions in its calculation.

A visit is the equivalent of a visit to the site or landing page. This goal type optimizes towards a high visit rate or a target visit rate.  Higher page visits per click indicates higher user attention.

The sum of the number of times a page containing Bidtellect’s engagement code is viewed.  Higher page views per visit indicates higher user attention and fewer accidental clicks.

How Does It Differ from Industry Competition?

No other technology in-market can optimize toward these post-click metrics in real-time. “Quality Score” on Google AdWords and Bing Ads are “exchange-centric” in they are calculated from the performance of the campaign on the exchange; contextual relevance is then established from keywords originating from the exchange. Bidtellect’s engagement score differs in that it is advertiser-centric and only captures the performance of your campaign once the user has been acquired from the exchange.

Engagement Score Implementation Best Practices:

  1. Include the Engagement Code on all of your sites and pages. This is the optimal way to ensure that the Engagement Score code begins working as soon as a user visits the page. This can be easily done by utilizing Bidtellect’s Universal Pixel.
  2. Ensure the code is implemented as close to the beginning of page load as possible.
  3. We suggest including the code in the header, but the footer works as well; however, depending on how a site is architected, placing the code in the header may not be possible. In this case, clients have successfully implemented our Engagement Score code in the body of pages and via tag managers, like Google Tag Manager.
  4. The Engagement Score code is less likely to work when triggered by other events on the page and will not work when associated with user-triggered events on the page.

 

Case Study: Major Clothing Retailer Sees Impressive 1370% ROI. Bidtellect’s contextual targeting coupled with unique post-click metrics drove massive engagement and revenue growth

 

Want more need-to-know info? Subscribe to our weekly newsletter!


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