Father’s Day is fast approaching: mark your calendars for June 19, 2022! A day to celebrate father and parental figures of all kinds, this year expect a rise in unique gifts, outdoor activities, and thoughtful messaging.  Advertisers can reach interested shoppers and gift-givers using thoughtful creative messaging to offer inspiration and context-driven targeting and optimization to reach those on the hunt for gifts – especially those in the highest-spending demographics. Get your advertising campaigns ready.

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Sneak Peak:

Special Gifts & Memories Matter:

  • 45% Want to find a gift that’s unique or different
  • 35% want to find a gift that creates a special memory

(NRF, 2021)

What You Can Do

  • Work with [b]+studio to create custom creative assets and messaging to inspire consumers with special gift and outing ideas.
  • Leverage sequential retargeting, an advanced targeting strategy that ushers users down the funnel with a second, complementary brand message and stronger CTA.
  •  Bidtellect’s context-driven optimization will optimize down to the placement level of the page to place ads next to relevant information – meaning you can reading about Father’s Day.
  • Plus, dynamic creative optimization (DCO) means your creatives will adjust dynamically and automatically to the best-performing combination.

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Here’s what you need to know to plan your Father’s Day campaigns this year. Trends, data, & strategy recommendations to set you up for success.