This is our no frills, top 10 list for holiday advertising success.
eMarketer predicts 2022 holiday retail sales to increase 3.3% to $1.262 trillion (eMarketer).
Only 4% of U.S. holiday shoppers did not use digital channels for their shopping in 2021 (Think With Google)
61% of consumers joined a loyalty program to receive discounts during the 2021 holiday season (Deloitte)
1. Holiday spend is going to be big. Now is the time to scale.
Bidtellect’s platform is integrated with 25+ of the industry’s leading SSPs and exchanges, giving buyers access to 98%+ of the internet-connected US, and 100s of thousands of publishers and global supply.
2. Don’t skimp on brand safety.
Filter towards quality to ensure viewability, brand safety, supply path optimization, and to combat fraud.
3. Make use of all Bidtellect’s ad formats & devices
We’re talkin’ Responsive Native, High Impact, Banner Display, Video and Desktop, Tablet, and Mobile – all to drive brand and promotional awareness. Bonus: we now offer CTV/OTT. Talk to your contact to see if you can incorporate it now.
4. Reach consumers already engaging with holiday content,
holiday shopping content, or any topic of your choosing with context-driven targeting and optimization.
5. Utilize Bidtellect’s proprietary audiences,
which use natural language processing technology and the context of the page to build custom audiences that show an explicit interest in the category of your choosing.
6. Save where it counts.
Our optimization technology – especially our automatic bid factoring tool, AARDvark – will ensure you’re paying for the true value of an ad placement, maximizing ROI.
7. Loyalty programs matter to holiday shoppers
for early deals and access – the data shows it. Show off loyalty programs and exciting savings promotions in your holiday creative assets. Ads with promotions are consistently top performing, according to [b]+studio.
8. Rely on real-time optimization
to identify the creatives and content that deliver the best results across devices and sites.
9. Analyze campaign performance
with Bidtellect’s robust analytics, customized reporting, third-party measurement solutions and proprietary insights for the most in-depth assessment of your holiday campaigns.
10. Teamwork makes the holiday dream come true
Our creative experts [b]+studio will create custom, eye-catching, and high performing holiday creative assets for your brand. Our performance analysts make recommendations based on performance and goals.
Brands and advertisers, we hope these top 10 tips for holiday campaigns are helpful. Reach out to your Bidtellect rep to learn more.
For more holiday advertising tips, check out These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season