Post-Pandemic, Holidays Mean More
A chance to celebrate connection? We’re not taking this Valentine’s Day for granted. More consumers will be celebrating Valentine’s Day this year with gifts and experiences to show their love – whether it’s romantic, a show of friendship, or appreciation.
Did you know? Last year, 31% planned to gift an experience or evening out, like a spa day, concert, or romantic dinner (NRF). Younger (18-24 year old) consumers are more likely to plan this, so gear retail and physical gift advertisements to older cohorts.
Create content that inspires shoppers and offers ideas for gifts or celebration. Guide consumers on their journey to increase engagement (and conversions!).
Context is Key
Utilize Bidtellect’s contextual targeting tools to reach shoppers already researching Valentine’s Ideas. Read more about the power of contextual for engagement and efficiency here.
Category and Keyword Targeting
Utilize our platform’s category taxonomy or keyword targeting, thanks to our integration with Peer39. Learn more about the Peer39 and keyword targeting in our platform here.