Bidtellect's Advertising Specs

Bidtellect makes native easy and effective, our copywriters and graphic designers are available to assist with the creative production.

Get Native

Required Assets

Bidtellect Native Ad Units

Access to the award-winning Creative Services Team, [b]+studio, expert storytellers that have a deep understanding of best-performing images and copy and can help create your custom content assets.

R

Native Ad Units

Recommendation Widgets

In-Ad Placements

In-Feed Placements

Imagery

Required: 1200 x 900 / 900 x 900 / 1200 x 628 non-branded Max image size: 2MB. (.jpeg, .gif, .png)

c

Headline

< 60 Characters

b

Description

< 150 Characters

|

Sponsored by

< 30 Characters

;

Content Destination

Article/Landing Page

Cinemagraph Native Ad Units

R

Native Ad Unit

Cinemagraph

Imagery

Animated .gif file; 2 MB (Maximum 5 seconds long (looped)

c

Headline

< 30 Characters

b

Description

< 150 Characters

|

Sponsored by

< 30 Characters

;

Content Destination

Article/Landing Page

Carousel Native Ad Units

R

Native Ad Unit

Carousel

Imagery

Min of 3, Max of 10; JPEG or PNG files; Max file size 2MB; Min 500×500 pixels; Rec. size 1200×1200 pixels, Images should be free of text.

(Optional) Logo: JPEG / transparent PNG recommended
Min size: 300×300 pixels
Rec: 2 versions (light and dark)

c

Headline

Min of 3, Max of 10.
< 30 Characters

b

Description

Min of 3, Max of 10.
< 140 Characters

|

Sponsored by

< 25 Characters

;

Content Destination

Article/Landing Page: Min of 3, Max of 10

Pharma/ISI Native Ad Units (BETA)

If interested please discuss with your Bidtellect Sales Representative

R

Native Ad Unit

Display

Imagery

JPEG or PNG files; Max file size 1MB; Min 500×500 pixels; Rec. size 1200×1200 pixels, Images should be free of text.

(Optional) Logo: JPEG / transparent PNG recommended
Min size: 300×300 pixels
Rec: 2 versions (light and dark)

c

Headline

< 30 Characters

b

Description

< 140 Characters

Important Safety Information Text: HTML file without CSS or JS

|

Sponsored by

< 25 Characters

;

Content Destination

Article/Landing Page

Branded Video Ad Units

R

Native Ad Unit

Native: Click to Play & Native Autoplay

Imagery

One 1200×900,non branded*Max file size:2MB

 

c

Headline

< 30 Characters

 

 

b

Description

< 140 Characters

 

 

|

Sponsored by

< 25 Characters

;

Content Destination

Article/Landing Page

p

Video Format

3GP, AVI, MOV, MP4 and WMV (MP4 / H.264 is recommended)

 

T

Video File Size

30MB for every 30 seconds

]

Video Aspect Ratio

(16:9) 1920×1080
1280×720 or
640×360

Outstream Video Ad Units

R

Native Ad Unit

Outstream & Vertical Video

p

Video Format

3GP, AVI, MOV, MP4 and WMV (MP4 / H.264 is recommended)

 

T

Video File Size

30MB for every 30 seconds

]

Video Aspect Ratio

Outstream:
(16:9) 1920×1080
1280×720 or
640×360

Vertical Video:
(9:16) Max: 1080 x 1920

}

Duration

Unlimited

I

Audio

Audio is supported. AAC audio is recommended.

VAST / VPAID

VAST

Max supported file size is 20 MB

VAST

Video format must be MP4

VPAID

We only accept Javascript VPAID tags

DCO: Dynamic Creative Optimization (BETA)

If interested please discuss with your Bidtellect Sales Representative

R

Native Ad Units

Recommendation Widgets

In-Ad Placements

In-Feed Placements

Imagery

JPEG or PNG files; Max file size 150kb; Ideal sizes are 1000×750 and 1200×1200 pixels, Images should be free of text.

(Optional but NOT recommended) Logo: JPEG / transparent PNG recommended
1:1 Ratio; Min size: 50 pixels high
Rec: 2 versions (light and dark)

c

Headline

<30 Characters

b

Description

<140 Characters

|

Sponsored by

<30 Characters

;

Content Destination

Article/Landing Page

We only require 1 tag per image set. Our platform and technology converts your basic creative assets into real time native ads, handling all resizing dynamically.

We accept Facebook images on our spec, so using your Facebook creative assets on Bidtellect’s platform requires no additional work on the advertiser’s part. Our platform does all the work.

If you’d like new creative assets, leverage our internal creative services team, [b]+studio, to optimize existing creatives from social, search or display and create custom content assets for Native.

AD TAG INSTRUCTIONS FOR IMPRESSION AND CLICK TRACKING

  • Bidtellect requires secure pixels (https://)
  • Bidtellect only accepts 1×1 pixel trackers for billing purposes
  • Javascript tags are accepted but this may limit where campaigns may run since not all native supply sources support Javascript
  • Standard HTML tags (jump tag with ad server hosted image) are not supported/allowed
  • Standard click trackers are accepted
  • Please allow 48 hours to properly test and implement tags.

THIRD PARTY PARTNERS

  • Atlas
  • Conversant
  • Doubleclick
  • Flashtalking
  • PointRoll
  • Sizmek

STUDIES

  • Millward Brown

DATA COLLECTION

  • Adobe DMP
  • Adometry
  • comScore
  • Datalogix
  • DoubleVerify
  • Integral AdScience
  • Krux
  • MOAT

BOT/FRAUD MONITORING

  • Forensiq
  • IAS

SUPPORTED MACROS

  • Asset ID
  • Brand ID
  • Campaign ID
  • Creative ID
  • Customer Brand ID
  • Impression Data
  • IO ID
  • ParentPublisher ID
  • Placement ID
  • Product ID
  • Publisher ID
  • Publisher Name
  • Site ID
  • Timestamp

1×1 EXAMPLE
(Preferred)

http://ad.doubleclick.net/ddm/trackimp/Nxxxx.site-keyname/Byyyyyyy.n;dc_trk_aid={ad_id};dc_trk_cid={creative_id};ord=[timestamp]

CLICK TAG EXAMPLE
(Preferred)

https://ad.doubleclick.net/ddm/clk/[ad ID];[placement ID];[verifier]?[click-through URL]

JAVESCRIPT EXAMPLE
(Preferred)

<SCRIPT language=’JavaScript1.1′ SRC=”https://ad.doubleclick.net/ddm/adj/Nxxxx.site-key name/Byyyyyyy;sz=widthxheightord=[timestamp];dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I;kw=[keyword];click=?”>

 

CONVERSION PIXEL

  • The conversion pixel should be placed at the confirmation page or a thank you page post transaction. This would be after a user has made a purchase, registered for something, or any action you would like to measure for the campaign.
  • Additionally, the conversion pixel can also be placed on any page where you’d like to measure post-click activity, regardless of transaction or not. For example, if there is a secondary click that an advertiser wants to measure after landing on the homepage, the Bidtellect conversion pixel can be placed there.
  • At this point, advertisers can only utilize one conversion pixel per IO.

RETARGETING PIXEL

  • The retargeting pixel should be placed on any page on an advertiser’s site where they’d like to collect a pool of users to remarket on the same or subsequent campaign.
  • For best practices and scale, we recommend that the advertiser place the RT pixel on their homepage or any page that generates the most volume in order to collect the largest user pool. The RT pixel can also be placed on multiple pages, including the advertiser’s landing page.

BIDTELLECT ENGAGEMENT CODE

  • The Engagement Code should be placed in the template header (com- mon head HTML tag) so that we can track user behavior across multiple areas of your site.
  • If the template header is not possible, The Engagement Code can be placed in a common container footer that runs across your site’s subdomains.

Scale Content in Real-Time with Native Programmatic

Bidtellect’s nDSP is built on the IAB’s OpenRTB 2.3 spec, which enables the necessary communication between DSPs and SSPs to scale the delivery of Native ads in RTB environments. This technology takes the deconstructed assets of a Native ad and assembles and deploys it in real-time.

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