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Bombora & Bidtellect Partner on Global Cookieless B2B Solution – And It Brings More Performance Wins Than Ever

 

Bidtellect’s granular ad placement-level targeting combined with Bombora’s robust topic taxonomy delivers first-of-its-kind precision, scale, and performance tailored for B2B brands – all in a cookieless environment.

The partnership combines Bombora’s proprietary Company Surge® Intent data offering and Bidtellect’s context-first programmatic platform. Advertisers can utilize B2B contextual targeting against 62 topic categories including digital transformation, supply chain management, business intelligence, cryptocurrency, and marketing technology.

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Bidtellect and Bombora partner up to deliver 83% more clicks & 48% lower CPA for a financial services client thanks to contextual targeting technology.