Context-Driven Video Solutions
Bidtellect’s video solution provides access to premium placements at an unparalleled scale by leveraging proprietary, real-time optimization algorithms, across multiple formats and pricing options. Our Context-Centric platform delivers engaging solutions so Brands can reach their audiences within the content they are consuming – efficiently.
Bidtellect’s Video Solution
Outstream
Create Context and Drive Performance
Outstream ads can appear as a video that expands between paragraphs within an article, appears within a feed similar to a native ad, or displays vertically between content in a mobile app.
+9x Purchase Intent
Instream
Drive Awareness and Consideration
Instream is a video ad unit that plays inside of a preexisting video player. Instream ads can play before the video content (Pre-Roll), in the middle of the video content (Mid-Roll), or after the video content (Post-Roll).
+2x Brand Favorability
CTV/OTT
Leverage Bidding Efficiencies with Bidtellect’s AARDVARK
Can be viewed on desktops, mobile devices, game consoles, smart TV etc. Viewers usually need to watch the complete ad to continue watching streaming content.
71% Increased Brand Awareness
Why Video with Bidtellect?
EFFICIENCY
Bidtellect’s Aardvark – Automatic, algorithmic bid modification provides the best value according to its goals, partnered with Bid Shading to minimize cost without sacrificing win rate
SCALE
Access All of Bidtellect’s premium supply partners under one roof. Collectively leverage partners like Teads, TripleLift, Sharethrough, Taboola, Magnite, Xandr and YieldMo
BRAND SAFETY
Feel secure when running video. Bidtellect partners with IAS and other brand safety partners to align your content with Brand Safe environments.
GOAL VARIETY
Bidtellect’s Video specific campaign goal types in addition to the standard available goals (Play Rate and Completion Rate)
MULTIPLE FORMATS
Outstream, Instream, Vertical, CTV/OTT
6s, 15s, 30s
Video Success with Bidtellect
Case Study
Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals
Case Study
Video Success: Video Campaign Reaches Sandwich Lovers For Multinational QSR
Case Study
Video Success: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect
Video FAQs
Sound
- Instream Sound Defaults On Play
- Outstream Sounds Defaults Off On Play
- CTV/OTT Sounds Defaults On Play
Video Skippable
- Instream can be skippable
- Outstream is not skippable
- Most CTV/OTT is not skippable
Tags Accepted VAST/VPAID
Specs
3GP, AVI, MOV, MP4 and WMV (MP4 / H.264 is recommended) (16:9) 1920×1080, 1280×720, or 640×360
Vertical Video:
(9:16) Max: 1080 x 1920
VCR Benchmarks
- 75% Instream
- 80% Outstream
